The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.
Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar SponsorshipFebruary 20th, 2012 by Scott Van Camp
Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal.
Are you a people-pleasing PR pro? Here’s advice on how to have difficult conversations with peers and clients.
YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.
The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.
The charges sound almost too crazy to believe, but even if there’s a sliver of truth to them, Petco should brace itself for a PR crisis. Two pet owners in Hawaii have sued Petco, alleging… Continued
While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.
Lisa Ryan of communications search consultancy Heyman Associates says organizations are looking most for leadership skills among PR job candidates.
A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.