Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history.
CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders.
Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch.
Former New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer.
The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.
For small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis.
For some small businesses and start-ups looking to launch successful PR initiatives, going it alone makes the most sense. For others, the best route is to hire an agency. Here are some essential questions to ask any potential PR partner.
The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?"