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Apple Supplants Google as Brand With Best Reputation

February 24th, 2012 by

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history.

A Conceptual PR Stunt From Sacha Baron Cohen

February 23rd, 2012 by

To build awareness of his new movie, the writer and actor has pulled off a successful Oscars-related PR stunt that, so far, exists in the imagination only.

Business Bloggers Say ‘Authentic’ CEOs Get Most Respect

February 23rd, 2012 by

CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders.

5 Tips to Help Brands Find Their True Voice on Digital Platforms

February 23rd, 2012 by

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch.

Former Times Chief’s New Gig Further Blurs Media/PR Divide

February 22nd, 2012 by

Former New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer.

Charlie Kimball’s Three Tips for Handling Hired Spokespeople

February 22nd, 2012 by

The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.

Home Court Advantages: Tap Into Your Community’s Goodwill During a Crisis

February 22nd, 2012 by

For small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis.

Do-It-Yourself PR Essentials for Small Businesses

February 22nd, 2012 by

PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.

Questions All Small Businesses Should Ask When Hiring a PR Agency

February 22nd, 2012 by

For some small businesses and start-ups looking to launch successful PR initiatives, going it alone makes the most sense. For others, the best route is to hire an agency. Here are some essential questions to ask any potential PR partner.

PR News Q&A With Priya Ramesh: Wear a Marketing Hat for PR Measurement

February 21st, 2012 by

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?"