In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals.
While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?
The majority of Americans trust as many as seven different media outlets to deliver news fairly and accurately. Those standards, however, vary by outlet and by the readers’ political beliefs.
With 3 million people having texted or tweeted their votes in to help decide the slam-dunk contest, the NBA must now focus on keeping and engaging its ever-expanding international social audience.
Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.
Case Study: Influencer Communications and Content Creation Make Pinehurst No. 2’s Restoration Campaign a Hole-in-OneFebruary 27th, 2012 by Bill Miltenberg
Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.
PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR ProsFebruary 27th, 2012 by Scott Van Camp
Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.
Just like it is on the range, branding is all about distinguishing your territory and being true to yourself.
Brands like JCPenney and Hyundai are taking to social media to spread the word about their ads for the Oscars telecast, and will be engaging during the awards ceremony as well.