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PR News Q&A With Jason Forget: Focus on Business Outcomes, Not Campaign Outputs

February 29th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals.

Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

February 28th, 2012 by

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?

Americans Put Their Trust in Media—Some Outlets More Than Others

February 28th, 2012 by

The majority of Americans trust as many as seven different media outlets to deliver news fairly and accurately. Those standards, however, vary by outlet and by the readers’ political beliefs.

Allred’s E-Mail Mistake Does Damage to Reputation

February 27th, 2012 by

By accidentally revealing a media list of 380 people, attorney Gloria Allred did little to dispel a gnawing reputation issue.

NBA All-Star Weekend Highlights the League’s Global Social Media Reach

February 27th, 2012 by

With 3 million people having texted or tweeted their votes in to help decide the slam-dunk contest, the NBA must now focus on keeping and engaging its ever-expanding international social audience.

Charting the Industry: Social Media Now a Fixture for Live Events

February 27th, 2012 by

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.

Case Study: Influencer Communications and Content Creation Make Pinehurst No. 2’s Restoration Campaign a Hole-in-One

February 27th, 2012 by

Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.

PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR Pros

February 27th, 2012 by

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.

Tip Sheet: A Cowboy’s Guide to Branding and Ethics

February 27th, 2012 by

Just like it is on the range, branding is all about distinguishing your territory and being true to yourself.

Big Brands Already Enjoying Their Oscar Moments on Social Media

February 24th, 2012 by

Brands like JCPenney and Hyundai are taking to social media to spread the word about their ads for the Oscars telecast, and will be engaging during the awards ceremony as well.