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Tweets for Sale

March 1st, 2012 by

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well.

PR Myth of the Month: Real-Time News Analysis Is Essential

March 1st, 2012 by

PRIME Research CEO Mark Weiner discusses the implications of speed and accurateness in determining whether your organization needs "real-time" news analysis.

PR News Q&A With Buddy Media’s Michael Jaindl: It’s Time for Timeline

March 1st, 2012 by

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.

It’s Storytelling Time for Brands on Facebook

February 29th, 2012 by

Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually?

PR News Launches Second Annual Salary Survey

February 29th, 2012 by

PR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey.

Going Long Term: 4 Tips for Sustaining a PR Campaign

February 29th, 2012 by

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.

4 Tips to Keep Your Online Brand Ambassadors ‘FTC-Free’

February 29th, 2012 by

Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission.

PR News Q&A With Jason Forget: Focus on Business Outcomes, Not Campaign Outputs

February 29th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals.

Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

February 28th, 2012 by

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?

Americans Put Their Trust in Media—Some Outlets More Than Others

February 28th, 2012 by

The majority of Americans trust as many as seven different media outlets to deliver news fairly and accurately. Those standards, however, vary by outlet and by the readers’ political beliefs.