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2008 PR News Platinum PR Issue Winner: Marketing Communications

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum PR Issue Winner: Financial/Investor Relations

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but-traditional strategies. From a marketing communications effort that united a country … | MORE »

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2008 PR News Platinum PR Issue Winner: Global PR Campaign

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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Quick Study: Not All CEOs Distrusted; Web Habits Give Marketing Fractured Focus; CR in Modern Economy; Jump in PSAs

*Heads of the Class: There may be a national and global shortage of trust in America’s leaders, as reflected by the tarnished reputations of corporate America, the U.S. government and the country’s financial system, but … | MORE »

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From Washington to the Web: Digital Democratizes Lobbying

Financial institutions may win the “award” for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America’s industrial and … | MORE »

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2008 PR News Platinum PR Issue Winner: Event Marketing

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope

The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer.  The ETC’s goal is to … | MORE »

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Quick Study: Banks, Corporate Leaders Not Communicating Well in Financial Crisis; Sales Get Boost From Cause Marketing

*Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren’t keeping their customers calm by overcommunicating–or communicating at all. Findings from an … | MORE »

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How Marketing Can Help Companies Succeed in a Recession

  Whether our country’s in slowdown, panic or recession—or headed for one—now is an ideal time to leverage what has worked to companies advantage in prior downturns. During a recession, one of the first business … | MORE »

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PR News Announces the Top PR People & 15 to Watch Winners

PR News’ annual All-Stars issue salutes the industry’s high achievers of the past year, as well as the next wave of PR innovators. | MORE »

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