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Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients

March 5th, 2012 by

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.

Public Relations Redefined and Deconstructed

March 2nd, 2012 by

PRSA released its new definition for public relations on March 3, and we spoke with PRSA CEO Gerry Corbett and two PR News Advisory Board members to provide context on the new definition.

When It Comes to Criticism, Disney’s All Ears

March 2nd, 2012 by

Disney has postponed the official opening of a new Epcot exhibit that promotes healthy lifestyles after being accused of stigmatizing overweight children.

Tweets for Sale

March 1st, 2012 by

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well.

PR Myth of the Month: Real-Time News Analysis Is Essential

March 1st, 2012 by

PRIME Research CEO Mark Weiner discusses the implications of speed and accurateness in determining whether your organization needs "real-time" news analysis.

PR News Q&A With Buddy Media’s Michael Jaindl: It’s Time for Timeline

March 1st, 2012 by

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.

It’s Storytelling Time for Brands on Facebook

February 29th, 2012 by

Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually?

PR News Launches Second Annual Salary Survey

February 29th, 2012 by

PR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey.

Going Long Term: 4 Tips for Sustaining a PR Campaign

February 29th, 2012 by

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.

4 Tips to Keep Your Online Brand Ambassadors ‘FTC-Free’

February 29th, 2012 by

Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission.