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The Radio PSA: 4 Things You Need to Know to Use the Medium 

March 8th, 2012 by

Goodwill Communications CEO Bill Goodwill provides four key elements for a successful radio public service announcement.

Euro Bankers’ Tapping of Former BP PR Rep Has Its Own PR Implications

March 7th, 2012 by

The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.

Publix Top-Rated in Customer Experience

March 7th, 2012 by

When it comes to delivering a great customer experience, Publix and other grocery chains are tops, while TV and Internet service providers have room for improvement.

PRIME Research’s Mark Weiner Dispels Some PR Measurement Myths

March 7th, 2012 by

In advance of PR News’ April 18 Measurement Conference in Washington, D.C., PRIME Research’s Mark Weiner shares insight into how to prove the value of PR to the C-suite.

What’s Google+ Got That Its Rivals Lack? How About SEO and YouTube Integration

March 6th, 2012 by

Google shared statistics with the New York Times to prove that its social network is alive and well.

Digital Media Radically Transforming Marcom Process

March 6th, 2012 by

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.

HBO and Palin Upstage Romney and Santorum

March 5th, 2012 by

Two powerful brands have teamed up—unofficially, of course—to generate publicity for each other on the eve of Super Tuesday.

Tip Sheet: How to Choose a Monitoring & Measurement Firm

March 5th, 2012 by

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.

How to Design a Triage System for Social Media

March 5th, 2012 by

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

When Facing Today’s Media, Leaders Can’t Live on Hubris Alone

March 5th, 2012 by

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.