PRIME Research’s Mark Weiner Dispels Some PR Measurement Myths

March 7th, 2012 by

In advance of PR News’ April 18 Measurement Conference in Washington, D.C., PRIME Research’s Mark Weiner shares insight into how to prove the value of PR to the C-suite.

What’s Google+ Got That Its Rivals Lack? How About SEO and YouTube Integration

March 6th, 2012 by

Google shared statistics with the New York Times to prove that its social network is alive and well.

Digital Media Radically Transforming Marcom Process

March 6th, 2012 by

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.

HBO and Palin Upstage Romney and Santorum

March 5th, 2012 by

Two powerful brands have teamed up—unofficially, of course—to generate publicity for each other on the eve of Super Tuesday.

Tip Sheet: How to Choose a Monitoring & Measurement Firm

March 5th, 2012 by

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.

How to Design a Triage System for Social Media

March 5th, 2012 by

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

When Facing Today’s Media, Leaders Can’t Live on Hubris Alone

March 5th, 2012 by

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.

Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients

March 5th, 2012 by

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.

Public Relations Redefined and Deconstructed

March 2nd, 2012 by

PRSA released its new definition for public relations on March 3, and we spoke with PRSA CEO Gerry Corbett and two PR News Advisory Board members to provide context on the new definition.

When It Comes to Criticism, Disney’s All Ears

March 2nd, 2012 by

Disney has postponed the official opening of a new Epcot exhibit that promotes healthy lifestyles after being accused of stigmatizing overweight children.