Goodwill Communications CEO Bill Goodwill provides four key elements for a successful radio public service announcement.
The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.
In advance of PR News’ April 18 Measurement Conference in Washington, D.C., PRIME Research’s Mark Weiner shares insight into how to prove the value of PR to the C-suite.
Google shared statistics with the New York Times to prove that its social network is alive and well.
The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.
Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.
Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.