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In advance of PR News’ April 18 Measurement Conference in Washington, D.C., PRIME Research’s Mark Weiner shares insight into how to prove the value of PR to the C-suite.

Google shared statistics with the New York Times to prove that its social network is alive and well.

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.

Two powerful brands have teamed up—unofficially, of course—to generate publicity for each other on the eve of Super Tuesday.

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.

PRSA released its new definition for public relations on March 3, and we spoke with PRSA CEO Gerry Corbett and two PR News Advisory Board members to provide context on the new definition.

Disney has postponed the official opening of a new Epcot exhibit that promotes healthy lifestyles after being accused of stigmatizing overweight children.