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Looking for the Next Mashable

March 12th, 2012 by

Mashable will be acquired by a large media company—maybe tomorrow morning, maybe next week. But where will its audience go?

JetBlue Blogs About Family Ejection, But Is MIA on Facebook

March 12th, 2012 by

The Web has caught up with a story about JetBlue removing a family from a flight due to a 2-year-old’s tantrum.

Tip Sheet: And the Boss Should Listen to You…Because?

March 12th, 2012 by

If you want your ideas to resonate with your boss, first ask yourself: What’s in it for her or him?

Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

March 9th, 2012 by

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

Pinterest Stays in the Driver’s Seat

March 9th, 2012 by

Pinterest drove more traffic to other sites in February than Twitter, and represents yet another opportunity for brands to connect with customers.

6 Tips for PR Pros at SXSW—and for Those Keeping Score at Home

March 8th, 2012 by

If you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW.

How Not to Build Your Brand: 5 Damaging Mistakes

March 8th, 2012 by

Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information.

The Radio PSA: 4 Things You Need to Know to Use the Medium 

March 8th, 2012 by

Goodwill Communications CEO Bill Goodwill provides four key elements for a successful radio public service announcement.

Euro Bankers’ Tapping of Former BP PR Rep Has Its Own PR Implications

March 7th, 2012 by

The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.

Publix Top-Rated in Customer Experience

March 7th, 2012 by

When it comes to delivering a great customer experience, Publix and other grocery chains are tops, while TV and Internet service providers have room for improvement.