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3 Ways PR Pros Are Driving Conversations at SXSW

March 13th, 2012 by

Communicators aren’t just paying attention at SXSWi, they are actively driving the buzz and conversations there as well, says Hunter PR’s Jason Winocour.

High-Profile Brands Have Low Market Value Problems

March 13th, 2012 by

A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.

7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

March 13th, 2012 by

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.

Looking for the Next Mashable

March 12th, 2012 by

Mashable will be acquired by a large media company—maybe tomorrow morning, maybe next week. But where will its audience go?

JetBlue Blogs About Family Ejection, But Is MIA on Facebook

March 12th, 2012 by

The Web has caught up with a story about JetBlue removing a family from a flight due to a 2-year-old’s tantrum.

Tip Sheet: And the Boss Should Listen to You…Because?

March 12th, 2012 by

If you want your ideas to resonate with your boss, first ask yourself: What’s in it for her or him?

Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

March 9th, 2012 by

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

Pinterest Stays in the Driver’s Seat

March 9th, 2012 by

Pinterest drove more traffic to other sites in February than Twitter, and represents yet another opportunity for brands to connect with customers.

6 Tips for PR Pros at SXSW—and for Those Keeping Score at Home

March 8th, 2012 by

If you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW.

How Not to Build Your Brand: 5 Damaging Mistakes

March 8th, 2012 by

Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information.