2012 Nonprofit PR Awards: Branding/Re-Branding

March 15th, 2012 by

Winner: Western Governors University Indiana – Go Further with WGU Indiana To increase the enrollment of local Indiana residents, WGU Indiana’s PR team set out to build and extend the brand, aiming to stand out… Continued

2012 Nonprofit PR Awards: Blog(s)

March 15th, 2012 by

Winner: Population Services International – Healthy Lives Blog The world’s population was projected to reach 7 billion by Oct. 31, 2011, and it was on that date—not coincidentally—that Population Services International, a nonprofit organization that… Continued

2012 Nonprofit PR Awards: Association/Nonprofit Team of the Year

March 15th, 2012 by

Winner: United Nations Foundation In 2011 the UN Foundation’s communications team exceeded its goals in media placement, public outreach and online audience numbers. In telling the UN’s story and sharing the message that everyone has… Continued

2012 Nonprofit PR Awards: Annual Publication/Brochure

March 15th, 2012 by

Winner: NYU Langone Medical Center – NYU Cancer Institute 2010/2011 Report To reinforce the fast-rising national leadership role of the NYC Cancer Institute, its communications team strived to create a report that stood out from… Continued

2012 Nonprofit PR Awards: Advocacy Campaign and Lobbying Efforts

March 15th, 2012 by

Winner: The American Cancer Society and Cone Communications – Celebrating the First Anniversary of the Choose You Movement To mark the May 2011 first anniversary of Choose You, which empowers women to stay healthy and… Continued

‘Beautiful’ Profile Pages and Video Coming to Pinterest

March 14th, 2012 by

Pinterest will soon introduce revised profile pages for users and new features for discovering content across the Web.

5 Ways to Avoid Crafting a Hollow Environmental Credo

March 13th, 2012 by

The first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about.

3 Ways PR Pros Are Driving Conversations at SXSW

March 13th, 2012 by

Communicators aren’t just paying attention at SXSWi, they are actively driving the buzz and conversations there as well, says Hunter PR’s Jason Winocour.

High-Profile Brands Have Low Market Value Problems

March 13th, 2012 by

A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.

7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

March 13th, 2012 by

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.