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2012 Nonprofit PR Awards: E-mail Newsletter(s)

March 15th, 2012 by

Winner: American Institute of CPAs – Feed the Pig Weekly Savings Tip AICPA’s national financial literacy PSA campaign encourages 24-34-year-olds to save for long-term financial security. As part of that initiative, the Feed the Pig… Continued

2012 Nonprofit PR Awards: Digital PR/Marketing

March 15th, 2012 by

Winner: Airlines for America and APCO Worldwide – Stop Air Tax Now Campaign During the fall of 2011, the White House introduced various proposals that would have increased taxes on the airlines and their passengers… Continued

2012 Nonprofit PR Awards: Corporate/Nonprofit Partnership

March 15th, 2012 by

The 2012 Nonprofit PR Award in the category of "Corporate/Nonprofit Partnership" was awarded to two campaigns: Discovery Education and the Siemens Foundation for the "Siemens STEM Academy"; and Scholastic Inc. and the Alliance for Young Artists & Writers for "The Scholastic Art & Writing Awards."

2012 Nonprofit PR Awards: Branding/Re-Branding

March 15th, 2012 by

Winner: Western Governors University Indiana – Go Further with WGU Indiana To increase the enrollment of local Indiana residents, WGU Indiana’s PR team set out to build and extend the brand, aiming to stand out… Continued

2012 Nonprofit PR Awards: Blog(s)

March 15th, 2012 by

Winner: Population Services International – Healthy Lives Blog The world’s population was projected to reach 7 billion by Oct. 31, 2011, and it was on that date—not coincidentally—that Population Services International, a nonprofit organization that… Continued

2012 Nonprofit PR Awards: Association/Nonprofit Team of the Year

March 15th, 2012 by

Winner: United Nations Foundation In 2011 the UN Foundation’s communications team exceeded its goals in media placement, public outreach and online audience numbers. In telling the UN’s story and sharing the message that everyone has… Continued

2012 Nonprofit PR Awards: Annual Publication/Brochure

March 15th, 2012 by

Winner: NYU Langone Medical Center – NYU Cancer Institute 2010/2011 Report To reinforce the fast-rising national leadership role of the NYC Cancer Institute, its communications team strived to create a report that stood out from… Continued

2012 Nonprofit PR Awards: Advocacy Campaign and Lobbying Efforts

March 15th, 2012 by

Winner: The American Cancer Society and Cone Communications – Celebrating the First Anniversary of the Choose You Movement To mark the May 2011 first anniversary of Choose You, which empowers women to stay healthy and… Continued

‘Beautiful’ Profile Pages and Video Coming to Pinterest

March 14th, 2012 by

Pinterest will soon introduce revised profile pages for users and new features for discovering content across the Web.

5 Ways to Avoid Crafting a Hollow Environmental Credo

March 13th, 2012 by

The first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about.