Featured


avatar

Quick Study: Freezing Months for Talent Management; Green Investments; Blind Eye Turned to Corporate Misconduct

The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive. | MORE »

Comments Off

avatar

Preparing Execs for the Always-On World of Social Media Training

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview … | MORE »

Comments Off

avatar

Why the Murder of Old Media is PR’s Best Chance

Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s … | MORE »

Comments Off

avatar

Case Study: System Reboot: How One Nonprofit’s Revamped Web Site Helped Deliver Its Message to the Masses

In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them. | MORE »

Comments Off

avatar

Two Lessons On How to (Not) Use the Internet as a Usability Lab for Consumer Products

Lesson #1: Listen to your customer where they are talking about your products If you make a product or service for the consumer market—or even for the business consumer market—you’ve got an enormous usability lab … | MORE »

Comments Off

avatar

Tips for Surviving the Recession

Surviving a recession doesn’t mean having irons in the fire for the future: It means making money immediately. When cash flow turns to a not-so-steady drip, fear produces damaging results. Businesses go into panic mode … | MORE »

Comments Off

avatar

How to Look On Top of the World, When You’re Actually Crashing

Business is down, cash flow is tight, foot traffic is slow and morale is at an all-time low. When we are hurting, there is an inherent nature to share our pain and seek comfort. Going … | MORE »

Comments Off

avatar

How To…Conduct Communications Research

Undertaking research is an increasingly important part of communications executives’ jobs, whether it’s to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff … | MORE »

Comments Off

avatar

Marriage of Necessity: Integrating PR & Marketing to Survive Turbulent Times

Communications–and business in general–is in the midst of a sea change, what with the new incoming political administration, the recession and, of course, the ever-growing number of social media platforms. It’s certainly a time of … | MORE »

Comments Off

avatar

Measurement Redux: PR’s Holy Grail Still Tests Business Intangibles

Calling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies … | MORE »

Comments Off