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How to Look On Top of the World, When You’re Actually Crashing

Business is down, cash flow is tight, foot traffic is slow and morale is at an all-time low. When we are hurting, there is an inherent nature to share our pain and seek comfort. Going … | MORE »

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Marriage of Necessity: Integrating PR & Marketing to Survive Turbulent Times

Communications–and business in general–is in the midst of a sea change, what with the new incoming political administration, the recession and, of course, the ever-growing number of social media platforms. It’s certainly a time of … | MORE »

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Measurement Redux: PR’s Holy Grail Still Tests Business Intangibles

Calling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies … | MORE »

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Case Study: Transition of Power: Communicating to Maintain Brand Strength & Consumer Confidence During an Acquisition

Company: SurfControl Agency: Citigate Cunningham Timeframe: 2007 Periods of transition around mergers and acquisitions present innumerable challenges for organizations, especially when a primary goal is to retain a brand’s relevance and prominence in the marketplace. … | MORE »

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Quick Study: CMOs Not Interested in Socializing; Marketers Pressured to Show ROI; Millennial Journos Lead New Media Usage

*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK … | MORE »

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How To…Conduct Communications Research

Undertaking research is an increasingly important part of communications executives’ jobs, whether it’s to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff … | MORE »

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The Three “C’s” to Successful Pipeline Building: Consistency, Consistency, Consistency

The story is familiar: Too many agencies prospect in fits and spurts. Too many agencies are terrible at marketing themselves. Too many agencies don’t take the time to build an organized new business process. Winning … | MORE »

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2008 PR News Platinum PR Issue Winner: Research/Measurement

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum PR Issue Winner: Video Program

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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PR News ’15 to Watch’ Winners: The Interviews

PR News editors sat down with this year’s 15 to Watch winners to talk about their careers, their ambitions, the best/worst advice they’ve ever received. | MORE »

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