While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.
Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?
If communications execs want to own social media, one place to start is by developing formal social media guidelines.
Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.
Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.
A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.
Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.