Public Confused With Social Monetization

January 16th, 2013 by

Large numbers of adults don’t really understand how Facebook and Google make money.

Boeing’s 787 PR Problem: When Do Glitches Turn Into a Crisis?

January 16th, 2013 by

Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?

An Appreciation: Daniel Edelman (1920-2013)

January 16th, 2013 by

Daniel Edelman, the founder the of the world’s largest PR agency, was a pioneer in the field of marketing communications.

What Facebook’s New Graph Search Means for PR Pros

January 16th, 2013 by

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

How Content Marketing is Changing the PR Gestalt 

January 16th, 2013 by

Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.

Walmart’s Pledge to Hire Veterans Is a Dose of Good PR

January 15th, 2013 by

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.

The PR Pro’s Guide to Successful Surveys — a Checklist

January 15th, 2013 by

A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.

Three Crucial Elements to Include in Social Media Policies 

January 15th, 2013 by

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.

SMB Advertisers Slow to Add Social to Communications Mix

January 15th, 2013 by

Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.

Accentuate the Visual: Pics Have Greater Impact on Facebook

January 14th, 2013 by

According to a new study by HubSpot, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook… Continued