Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.
Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?
While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.
If communications execs want to own social media, one place to start is by developing formal social media guidelines.
Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.
Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.
A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.
According to a new study by HubSpot, photos on Facebook Pages received 53% more Likes than the average post, while photo posts attracted 104% more comments than the average post. The study evaluated 8,800 Facebook… Continued