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Tactics for Pitching Media Reps

There are specific pitching tactics depending on the type of media you are targeting; there are also best practices that apply to media categories across the board, especially when your media relations efforts are based … | MORE »

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Social Media, Reputation Metrics and…Britney Spears: PR News Debuts Its Inaugural Media Relations Forum

Attracting a diverse crowd of nearly 200, PR News’ inaugural Media Relations Forum made an auspicious bow March 10 at the National Press Club in Washington D.C. In a day jam-packed with back-to-back sessions that … | MORE »

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Measuring the Real Value of Internet Media

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and … | MORE »

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Key Tactics For Downsizing

During a layoff, communication is even more important. Employees who are leaving and those who are staying need to know some of the same things but for very different reasons, and those who are staying … | MORE »

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PR News Announces Winners of 2009 Legal PR Awards

PR News’ Legal PR Awards honor the most outstanding PR, crisis and litigation communications efforts among corporations, agencies and law firms. Below we present the 2009 PR News Legal PR Awards winners and honorable mentions. … | MORE »

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PR News Announces Winners of 2009 CSR Awards

In recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to … | MORE »

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How to Separate Your Business and Personal Life on Facebook

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely … | MORE »

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Restructuring Orgs To Assess Risk and Manage Change

Risks abound in today’s global business climate. Shattered investor confidence, slashed consumer spending and spiraling employee morale have all forced executives to take pause and reassess their organizations’ business models and recipes for success. With … | MORE »

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The PR News Interview: Don’t Ask Permission to Measure…and Other Advice for PR Pros

Johna Burke, Vice President at media monitoring and measurement company BurrellesLuce, is not one to pull the punch. When it comes to measuring communications activities, while there are short cuts to getting the top-line results, the best PR includes qualitative analysis that takes time and perspective. And when it comes to work/life balance, Johna is also a proponent of putting away the BlackBerry and re-energizing for the greater good of your company and your clients. PR News Group Publisher Diane Schwartz recently spoke with Johna from her Arizona office to discuss measurement challenges, the quest for a standard, and why bloggers cannot be ignored. | MORE »

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The PR News Interview: Don’t Ask Permission to Measure…and Other Advice for PR Pros

Johna Burke, Vice President at media monitoring and measurement company BurrellesLuce, is not one to pull the punch. When it comes to measuring communications activities, while there are short cuts to getting the top-line results, the best PR includes qualitative analysis that takes time and perspective. And when it comes to work/life balance, Johna is also a proponent of putting away the BlackBerry and re-energizing for the greater good of your company and your clients. PR News Group Publisher Diane Schwartz recently spoke with Johna from her Arizona office to discuss measurement challenges, the quest for a standard, and why bloggers cannot be ignored. | MORE »

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