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Restructuring Orgs To Assess Risk and Manage Change

Risks abound in today’s global business climate. Shattered investor confidence, slashed consumer spending and spiraling employee morale have all forced executives to take pause and reassess their organizations’ business models and recipes for success. With … | MORE »

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Raising The Red Flag

Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to … | MORE »

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Necessary Evil: How To Conduct An Internal Audit

According to Paul Argenti, professor of corporate communication at the Tuck School of Business, "The point of a communications audit is to figure out what everyone is doing, and if they are working in the … | MORE »

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Freezing Months For Hiring

A survey released by Watson Wyatt paints a dismal picture in the context of HR and hiring, revealing that the number of companies implementing cost-cutting measures, including layoffs, hiring and salary freezes and smaller pay … | MORE »

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What To Do If You Know You Will Be On Camera

Be ready: In addition to being well-groomed, plan in advance for sound bites–short, pithy statements that show passion or "net it out" for the viewer–that will be great on camera. As in a podcast, be … | MORE »

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Narrowcasting Your Audience and Understanding the ‘Real’ Stakeholders in the Modern Business World

John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding … | MORE »

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The PR News Interview: Gil Bashe – Specialized Knowledge a ‘Buoyant’ in this Economy

Gil Bashe, Executive Vice President, Health Practice at Makovsky + Company, understands how to engage the media and even, at times, disengage with them.  He’s deliberative in his PR approach and prescriptive with regard to … | MORE »

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It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises

Last month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who … | MORE »

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The Death of the Traditional Party, or Why Cirque Du Soleil Performed at Jason’s Bar Mitzvah

What would the Oscars be without the after-parties? What would the presidential inauguration be without the series of gala balls across the nation’s capital? And what would a five-year-old’s birthday be without friends, a birthday cake, and pin the tail on the donkey? Or, in Hollywood, a performance by Beyoncé? Everybody loves events. So what’s the difference between a party and an event? We throw a party to celebrate something, or to just get friends together and have a good time. By contrast, an event is an opportunity to get a message out. And that’s why events are staples in the world of PR. | MORE »

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Empirical Evidence: CSR & the Bottom Line

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that … | MORE »

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