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The Three “C’s” to Successful Pipeline Building: Consistency, Consistency, Consistency

The story is familiar: Too many agencies prospect in fits and spurts. Too many agencies are terrible at marketing themselves. Too many agencies don’t take the time to build an organized new business process. Winning … | MORE »

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PR News ’15 to Watch’ Winners: The Interviews

PR News editors sat down with this year’s 15 to Watch winners to talk about their careers, their ambitions, the best/worst advice they’ve ever received. | MORE »

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Improving In-Store Branding Power

Branding was relatively easy in the 1960s, with affordable 60-second spots that provided plenty of time for product sell. By the time the ‘70s rolled around, marketers complained when they had to cut messages down … | MORE »

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2008 PR News Platinum PR Issue Winner: Speech

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum PR Issue Winner: Internal Publication

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum PR Issue Winner: Midsize PR Firm of the Year

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum PR Issue Winner: Annual Report

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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Baby You Can Drive My Car…Environmentally 

Last year’s PR News Platinum Award winner in the category of cause-related marketing partnered a top auto maker and educational publisher while leveraging environmental awareness. | MORE »

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2008 PR News Platinum PR Issue Winner: Small PR Firm of the Year

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum PR Issue Winner: Re-Branding/Re-Positioning

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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