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Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative

The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone, … | MORE »

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Agencies, Clients and Social Media

Facebook.Twitter. LinkedIn. FriendFeed. The world of social media has added much more than a litany of new buzzwords to the professional communicator’s lexicon. | MORE »

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Budgeting PR Staff Time and Online Resources

In recent articles for PR News Online, I’ve described the importance of measurement to your Web initiatives, and how to examine whether your social media efforts are working. Now it’s time to look at the … | MORE »

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Where Are the Best Places to Work in PR?

“Best Companies to Work for” lists have served as a barometer of success for decades, but how does your organization rank in the context of public relations? If you work at a PR agency, or … | MORE »

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Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish … | MORE »

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SEO & SEM 3.0: Demystifying Social Media Optimization to Bring Consumers to You

“Social media is not a campaign. It’s a commitment.”

These words, spoken by imc strategy lab Digital Managing Director Robb Hecht, neatly summarize the mind-set that is required to truly maximize the opportunities put forth in the digital space.

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Prevent, Manage, Recover, Repeat: 3 Stages of Crisis Communications

What began as a tasteless prank quickly snowballed into a monumental reputational crisis for Domino’s in mid-April. The scene: One pizza-chain employee prepares sandwiches in the most unsanitary manner imaginable (think snot, flatulence…enough said) while … | MORE »

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Necessary Evil: SEO Terms Communicators Need to Know

At first glance, Web jargon might make right-brained communications executives squeamish, but fear not: Taking some time to learn a few basics will enhance your social media SEO and SEM strategies tenfold. The following tools … | MORE »

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Speechwriting: Speaking to Be Heard and Understood

The words “speech” and “talk” can be used interchangeably for a reason: A speaker should always sound as if he or she is talking to the audience rather than reading a script. A smart guy … | MORE »

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Human Rights Threat Matrix: Corporate Responsibility Through a Legal Lens

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR) … | MORE »

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