Capitalize on the growth of online gaming with these three tips from Next-POV CEO Steve Brenner.
In advance of PR News’ April 18 PR Measurement Conference in Washington DC, Spectra Energy’s Andrea Grover provides tips on measuring brand reputation – online and off.
CEOs lack comprehension of the blogosphere’s power and influence, bloggers say.
Peppercom managing partner and part-time stand-up comic Steve Cody recommends incorporating humor into your organization’s DNA.
Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.
The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.
Keeping your PR employment options open? Here are key tips from PR employment experts on what to include—and what not to include—in your résumé.
New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.
The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.