How to Create Empowering Digital Guidelines

March 23rd, 2012 by

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.

Stress-Free Pinning: The Ins and Outs of Fair Use and Pinterest

March 22nd, 2012 by

Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.

Police Chief Steps Down, as Trayvon Martin Petition Builds Steam

March 22nd, 2012 by

First Apple, Susan G. Komen and Rush Limbaugh felt the heat of online activists. Now it’s the Sanford Police Department’s turn.

Gamification Communications: When Game Playing is Good PR

March 22nd, 2012 by

Capitalize on the growth of online gaming with these three tips from Next-POV CEO Steve Brenner.

Year-to-Year Trend Data, Stakeholder Outreach Critical to Effective Reputation Measurement

March 21st, 2012 by

In advance of PR News’ April 18 PR Measurement Conference in Washington DC, Spectra Energy’s Andrea Grover provides tips on measuring brand reputation – online and off.

Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T

March 21st, 2012 by

CEOs lack comprehension of the blogosphere’s power and influence, bloggers say.

4 Ways to Make Employee Engagement a Laughing Matter

March 20th, 2012 by

Peppercom managing partner and part-time stand-up comic Steve Cody recommends incorporating humor into your organization’s DNA.

As ‘Cheating’ Ad Makes the Rounds, Reebok Remains Mute

March 20th, 2012 by

Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.

Trust in Financial Services Rises, But Still Ranks Low

March 20th, 2012 by

The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.

PR Résumé Do’s and Don’ts: How to Keep Your Résumé From Going ‘On File’

March 19th, 2012 by

Keeping your PR employment options open? Here are key tips from PR employment experts on what to include—and what not to include—in your résumé.