Gamification Communications: When Game Playing is Good PR

March 22nd, 2012 by

Capitalize on the growth of online gaming with these three tips from Next-POV CEO Steve Brenner.

Year-to-Year Trend Data, Stakeholder Outreach Critical to Effective Reputation Measurement

March 21st, 2012 by

In advance of PR News’ April 18 PR Measurement Conference in Washington DC, Spectra Energy’s Andrea Grover provides tips on measuring brand reputation – online and off.

Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T

March 21st, 2012 by

CEOs lack comprehension of the blogosphere’s power and influence, bloggers say.

4 Ways to Make Employee Engagement a Laughing Matter

March 20th, 2012 by

Peppercom managing partner and part-time stand-up comic Steve Cody recommends incorporating humor into your organization’s DNA.

As ‘Cheating’ Ad Makes the Rounds, Reebok Remains Mute

March 20th, 2012 by

Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.

Trust in Financial Services Rises, But Still Ranks Low

March 20th, 2012 by

The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.

PR Résumé Do’s and Don’ts: How to Keep Your Résumé From Going ‘On File’

March 19th, 2012 by

Keeping your PR employment options open? Here are key tips from PR employment experts on what to include—and what not to include—in your résumé.

Journalists in New Beats? Focus on Opportunities, Not the Headaches

March 19th, 2012 by

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.

Starbucks Enters New Business With a Juicy Typo

March 19th, 2012 by

Starbucks gets some raspberries on the day its first juice bar opens.

Charting the Industry: Engage in Real Time for Better Outcomes

March 19th, 2012 by

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.