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CableFAXIES PR Team of the Year: Showtime Networks

Everyone knows the importance of a first impression when meeting new people. Showtime’s PR team has extended that axiom to apply to its work. That’s why Showtime spends so much time creating its press materials, … | MORE »

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Media Relations Tactics for Weathering Crises

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new … | MORE »

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Communicating With Employees in Challenging Times

Successfully leading a large organization through a time of change or uncertainty is not solely about developing and executing a business plan. Success during periods of dislocation often hinges on ensuring that employees at all … | MORE »

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CableFAXIES Awards Winners Announced

Showtime Networks’ PR pros were named PR Team of the Year at the CableFAXIES Awards luncheon held today at the National Press Club in Washington, D.C, where CableFAX: The Magazine (sister publication of PR News) … | MORE »

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There Is Room for Improvement in PR Values

A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us as PR professionals … | MORE »

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The Human Element of Media Messages

It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the … | MORE »

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Tactics for Pitching Media Reps

There are specific pitching tactics depending on the type of media you are targeting; there are also best practices that apply to media categories across the board, especially when your media relations efforts are based … | MORE »

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Social Media, Reputation Metrics and…Britney Spears: PR News Debuts Its Inaugural Media Relations Forum

Attracting a diverse crowd of nearly 200, PR News’ inaugural Media Relations Forum made an auspicious bow March 10 at the National Press Club in Washington D.C. In a day jam-packed with back-to-back sessions that … | MORE »

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Measuring the Real Value of Internet Media

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and … | MORE »

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Key Tactics For Downsizing

During a layoff, communication is even more important. Employees who are leaving and those who are staying need to know some of the same things but for very different reasons, and those who are staying … | MORE »

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