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Management POV: Help Your New CEO Meet the Insomnia Challenge

March 26th, 2012 by

PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.

Social Watch: Over Half of CEOs Engage on Twitter

March 26th, 2012 by

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study.

Wall Street Owns Up to Its Bad Rep

March 26th, 2012 by

Communications and marketing execs at financial services firms are in almost complete agreement about the cause of Wall Street’s reputation crises.

Media Relations Forum: Rule No. 1—Make Journalists Do Their Job

June 18th, 2010 by

Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum.

3 Things You Need to Know About Google’s Semantic Search

March 23rd, 2012 by

Google’s updating its search engine to include "semantic search," which will emphasize the meaning of words and terms, thus affecting SEO strategies.

Mad About #Draping

March 23rd, 2012 by

A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men.

When Submitting a PR Resume, Always ‘Cover’ Yourself First

March 23rd, 2012 by

Makovsky + Company’s Steve Seeman and Ruder Finn’s Mindy Gikas provide tips on crafting the perfect cover letter.

How to Create Empowering Digital Guidelines

March 23rd, 2012 by

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.

Stress-Free Pinning: The Ins and Outs of Fair Use and Pinterest

March 22nd, 2012 by

Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.

Police Chief Steps Down, as Trayvon Martin Petition Builds Steam

March 22nd, 2012 by

First Apple, Susan G. Komen and Rush Limbaugh felt the heat of online activists. Now it’s the Sanford Police Department’s turn.