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One JetBlue Plane Gets Diverted, Two Narratives Collide

March 27th, 2012 by

JetBlue’s official account of the diverting of a Las Vegas-bound flight offers few of the details that can be found easily elsewhere.

Pinterest Listens to Users, Changes Terms of Service

March 26th, 2012 by

Pinterest has updated its terms of service, acceptable use policy and privacy policy to appease growing user concerns.

Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk Effort

March 26th, 2012 by

Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence.

Management POV: Help Your New CEO Meet the Insomnia Challenge

March 26th, 2012 by

PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.

Social Watch: Over Half of CEOs Engage on Twitter

March 26th, 2012 by

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study.

Wall Street Owns Up to Its Bad Rep

March 26th, 2012 by

Communications and marketing execs at financial services firms are in almost complete agreement about the cause of Wall Street’s reputation crises.

Media Relations Forum: Rule No. 1—Make Journalists Do Their Job

June 18th, 2010 by

Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum.

3 Things You Need to Know About Google’s Semantic Search

March 23rd, 2012 by

Google’s updating its search engine to include "semantic search," which will emphasize the meaning of words and terms, thus affecting SEO strategies.

Mad About #Draping

March 23rd, 2012 by

A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men.

When Submitting a PR Resume, Always ‘Cover’ Yourself First

March 23rd, 2012 by

Makovsky + Company’s Steve Seeman and Ruder Finn’s Mindy Gikas provide tips on crafting the perfect cover letter.