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The PR News Interview, Kye Strance: Measuring Up

Kye Strance, who heads product management for software company Vocus, has witnessed a sea change in the PR trade since he started with the company 12 years ago. And while it’s no surprise that even the definition of “media” has changed in the past decade, it is always encouraging to hear that more and more communicators understand the need to measure their PR efforts and that there’s more value placed on quality of media impressions over quantity. | MORE »

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Deliver a Compelling Presentation to Any Audience

Public speaking comes with communicators’ job description, and these executives have to do it in so many capacities: presenting campaign results to senior management, pitching ideas to clients, holding press conferences, delivering presentations at conferences—the … | MORE »

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Build & Engage Communities Through Social Media

The adage may say otherwise, but just because you build it doesn’t mean they will come—at least not in the context of digital communities executives build around their brands. On the contrary, the Web constructs … | MORE »

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Social Media & Multiple Personality Disorder

The current state of social media encourages multiple personality disorder—one profile for friends on MySpace, another for your business life on LinkedIn and yet another for Twitter. This has allowed individuals to create multiple personalities … | MORE »

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Urban vs. Rural Community Outreach Tactics

Community outreach—or, if you prefer, "community engagement"—has become an essential part of any firm’s toolbox for issues management and/or public affairs. Public relations professionals must be able to adapt and elevate their community outreach and … | MORE »

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Media Relations Tactics for Weathering Crises

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new … | MORE »

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CableFAXIES PR Team of the Year: Showtime Networks

Everyone knows the importance of a first impression when meeting new people. Showtime’s PR team has extended that axiom to apply to its work. That’s why Showtime spends so much time creating its press materials, … | MORE »

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Communicating With Employees in Challenging Times

Successfully leading a large organization through a time of change or uncertainty is not solely about developing and executing a business plan. Success during periods of dislocation often hinges on ensuring that employees at all … | MORE »

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CableFAXIES Awards Winners Announced

Showtime Networks’ PR pros were named PR Team of the Year at the CableFAXIES Awards luncheon held today at the National Press Club in Washington, D.C, where CableFAX: The Magazine (sister publication of PR News) … | MORE »

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There Is Room for Improvement in PR Values

A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us as PR professionals … | MORE »

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