PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.
Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum.
Google’s updating its search engine to include "semantic search," which will emphasize the meaning of words and terms, thus affecting SEO strategies.
Makovsky + Company’s Steve Seeman and Ruder Finn’s Mindy Gikas provide tips on crafting the perfect cover letter.
Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.
First Apple, Susan G. Komen and Rush Limbaugh felt the heat of online activists. Now it’s the Sanford Police Department’s turn.