JetBlue’s official account of the diverting of a Las Vegas-bound flight offers few of the details that can be found easily elsewhere.
Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk EffortMarch 26th, 2012 by Scott Van Camp
Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence.
PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.
Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum.
Google’s updating its search engine to include "semantic search," which will emphasize the meaning of words and terms, thus affecting SEO strategies.
Makovsky + Company’s Steve Seeman and Ruder Finn’s Mindy Gikas provide tips on crafting the perfect cover letter.