Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old Tradition

April 2nd, 2012 by

For more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter.

Skittles Caught in an Unforgiving Spotlight

March 30th, 2012 by

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.

4 Quick Tips for Facebook Timeline Procrastinators

March 30th, 2012 by

On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.

Gore Fires Olbermann, But the Real Show’s on Twitter

March 30th, 2012 by

The canning of Keith Olbermann may be the first time a high-profile firing has played out in real time on Twitter.

Women’s Deep Trust in Blogs Converts to Purchase Action

March 29th, 2012 by

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.

Spike Lee Takes Us Back to Twitter Basics

March 29th, 2012 by

After retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.

Make Your Social Media Policy a Living Document

March 29th, 2012 by

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.

Google Gets More Social With New Commenting System

March 29th, 2012 by

Google’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.

First Step Toward Meaningful PR Metrics: Focus on Bottom-Line Organizational Goals

March 28th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines.

NYT, WSJ Dominate Financial Journalist Power Rankings

March 27th, 2012 by

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.