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Proving Communications’ Worth: From Top-Down to the Bottom Line

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and … | MORE »

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PR in the Unfriendly Skies: Pinnacle Air vs. Air France

As someone who flies far more frequently than most, the recent spate of airline disasters has, needless to say, captured my attention. Within days of both the Air France disaster and the Colgan Air crash … | MORE »

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Bankruptcy of Trust: Redefining Values to Safeguard Your Reputation

Trust is at the core of every type of relationship, from friendships to marriages, so why wouldn’t it be central to the bond between stakeholders and businesses? Without this adhesive, so many aspects of organizational … | MORE »

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Handling The High-Profile Abramoff Case: A Lobbying Scandal  Becomes a PR Mess

The first time I got a press call about Jack Abramoff, it barely registered as a crisis. By the time he pleaded guilty and went to prison in 2006, more than 6,000 news stories had appeared about | MORE »

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Guiness World Record: Most Radio Interviews Within 24 Hours

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Expand Your Integrated Offerings to Grow Client Portfolios

Niche PR shops and boutique agencies are popping up left and right, even in today’s challenging business environment. This reality is forcing many well-established organizations to diversify their client offerings in order to remain competitive … | MORE »

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Clearing a Passage Through the Frozen Economy

We are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving relatively … | MORE »

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Social Media Drives Integration & Provides Measurement Solutions

The emergence of social media as a core business function has created enormous opportunities for public relations and communications professionals to get a bigger piece of the organizational pie—an opportunity, to be sure, but one … | MORE »

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What Do 12,000 Petition Letters on Twitter Mean to Apple?

Last week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement.  Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just | MORE »

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Finding and Engaging Customers via Twitter

There are more than 6 million active users on Twitter. Isn’t it time that you position yourself or your client as an expert on this communications platform? Twitter, a free microblogging service that limits users … | MORE »

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