Sam Ford, director of customer insights at Peppercom, offers tips for better PR/customer service interaction. Among them: Challenge upper management to think about how to better integrate the two units.
A new study fielded by Vocus surveyed more 1,800 marketing and PR executives on the topic of PR planning for 2010. A key takeaway: Though social media has been a primary catalyst for change in the PR industry, respondents see PR’s role in the overall marketing mix becoming increasingly more important.
In a Harvard Business Review article “Let the Response Fit the Scandal,” authors Alice Tybout and Michelle Roehm try to patch that disconnect, writing about the gap between managers’ and customers’ perceptions of a crisis involving a brand.
Euro RSCG’s recent study of more than 1,200 social media users offers insights on how communications pros are using a myriad of options available in social and online media today. According to the study, the world is expanding and narrowing at the same time because of social media’s “hyperlocalization” quotient.
There’s been many a research paper on social behavior, but none may be as tantalizing to communications pros as a book released late this year by two academics. Researchers Nicholas Christakis and James Fowler give …
Rapid-fire presentations covering crisis communications, social media, public affairs, media relations and more made "know-it-all’s" of conference participants.
Best practices revealed by three thought leaders at Washington D.C. event cover listening, integrated social media campaigns and responding to stakeholders in a crisis.
Weber Shandwick’s Leslie Gaines-Ross and Turner Broadcasting System’s Sal Petruzzi were among PR News‘ PR People Award winners announced today at the National Press Club in Washington, D.C.
Fielded to nearly 600 PR professionials, this PR News/PRWeb survey aimed to learn the tactics, perceptions and trends around traditional (sent through the wire) and online press releases. The survey findings show that press releases are in a transformational stage.
While its true that successful PR is often discussed in the context of campaigns, the ultimate drivers of any initiative are the individuals behind it whose creativity and ingenuity bring communications efforts from mere ideas to actual fruition.