Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships

October 20th, 2008 by

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued

Case Study: Fueled by Research and Measurement, Shell Oil Rehabilitates a Tainted Image

September 29th, 2008 by

Organization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 – 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became… Continued

Case Study: Steel Magnolia: Research Tracks–and Backs–an Effort to Polish One Industry’s Tarnished Image

September 22nd, 2008 by

Company: AISI Agency: Blue Worldwide & Vistance Timeframe: 2006-ongoing Despite the technological and environmental advances that transformed it into a recycling leader, America’s steel industry was still being characterized with outdated terms by U.S. policy… Continued

CSR Watch: Honesty and Plenty of Information About Green Products Are the Best PR Policy

April 2nd, 2012 by

Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.

Twitter Takes Even Bigger Role in NBA’s Business Strategy

April 2nd, 2012 by

The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.

Quality of Internal Culture, Room for Growth Keys to Retaining Top Talent

April 2nd, 2012 by

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.

Tip Sheet: B2B Tech Execs Should Stop Selling and Start Listening

April 2nd, 2012 by

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.

Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old Tradition

April 2nd, 2012 by

For more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter.

Skittles Caught in an Unforgiving Spotlight

March 30th, 2012 by

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.

4 Quick Tips for Facebook Timeline Procrastinators

March 30th, 2012 by

On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.