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Finding and Engaging Customers via Twitter

There are more than 6 million active users on Twitter. Isn’t it time that you position yourself or your client as an expert on this communications platform? Twitter, a free microblogging service that limits users … | MORE »

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Join the Rest of the Company: Automate PR and Share

Public Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or … | MORE »

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Communications Is Key to Mitigating Risks in Turbulent Economy

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of … | MORE »

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Best-in-Class Twitter Strategies for PR Execs

If you are still looking for a reason to join Twitter, then you’ve already missed the boat. With an estimated 5 million users (and growing), nearly $60 million in secured funding and interest from big-time … | MORE »

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Maximize the Impact of Your Corporate Messaging

Advertising, public relations and Web marketing are tactics that virtually every organization uses to reach their customers and prospects. Companies ultimately spend whatever it takes to develop strategic branding messages that will click with their … | MORE »

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Top Communications Execs Consider ‘The Great Reputation Crisis’

On May 15, 2009, a panel of corporate communications executives at leading corporations participated in a panel discussion entitled “The Great Reputation Crisis—and How to Respond.” Featured as part of the IPREX Annual Meeting held … | MORE »

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Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative

The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone, … | MORE »

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Agencies, Clients and Social Media

Facebook.Twitter. LinkedIn. FriendFeed. The world of social media has added much more than a litany of new buzzwords to the professional communicator’s lexicon. | MORE »

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Budgeting PR Staff Time and Online Resources

In recent articles for PR News Online, I’ve described the importance of measurement to your Web initiatives, and how to examine whether your social media efforts are working. Now it’s time to look at the … | MORE »

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Where Are the Best Places to Work in PR?

“Best Companies to Work for” lists have served as a barometer of success for decades, but how does your organization rank in the context of public relations? If you work at a PR agency, or … | MORE »

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