As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued
Organization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 – 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became… Continued
Case Study: Steel Magnolia: Research Tracks–and Backs–an Effort to Polish One Industry’s Tarnished ImageSeptember 22nd, 2008 by PR News
Company: AISI Agency: Blue Worldwide & Vistance Timeframe: 2006-ongoing Despite the technological and environmental advances that transformed it into a recycling leader, America’s steel industry was still being characterized with outdated terms by U.S. policy… Continued
Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.
The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.
Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.
After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.
Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old TraditionApril 2nd, 2012 by Scott Van Camp
For more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter.
On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.