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And the Walls Come Tumbling Down: Global Risk Inspires Biz/Gov Collaboration

November 3rd, 2008 by

Knowing what keeps their CEOs up at night is both a blessing and a curse for communicators; with knowledge comes great responsibility. Thanks to two recently released in-depth surveys of CEOs from around the world,… Continued

Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled

October 27th, 2008 by

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today… Continued

Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships

October 20th, 2008 by

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued

Measuring Agency Profitability Goals: How You Can Reach Them

October 20th, 2008 by

Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued

Case Study: Fueled by Research and Measurement, Shell Oil Rehabilitates a Tainted Image

September 29th, 2008 by

Organization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 – 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became… Continued

Case Study: Steel Magnolia: Research Tracks–and Backs–an Effort to Polish One Industry’s Tarnished Image

September 22nd, 2008 by

Company: AISI Agency: Blue Worldwide & Vistance Timeframe: 2006-ongoing Despite the technological and environmental advances that transformed it into a recycling leader, America’s steel industry was still being characterized with outdated terms by U.S. policy… Continued

CSR Watch: Honesty and Plenty of Information About Green Products Are the Best PR Policy

April 2nd, 2012 by

Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.

Twitter Takes Even Bigger Role in NBA’s Business Strategy

April 2nd, 2012 by

The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.

Quality of Internal Culture, Room for Growth Keys to Retaining Top Talent

April 2nd, 2012 by

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.

Tip Sheet: B2B Tech Execs Should Stop Selling and Start Listening

April 2nd, 2012 by

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.