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Lights, Camera, Upload: Leveraging YouTube for Blockbuster PR Hits

For most people seeking their 15 minutes of fame, YouTube is the best shot they will ever have—and it’s a good shot, at that. Case in point: The video-sharing platform, which launched in 2005 and … | MORE »

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Offer Proactive Customer Care For Complaints at High Velocities

On July 4, 2009, the New York Times ran a piece about public relations going through yet another dramatic shift. The upshot of the piece was that modern-day PR is no longer about building relationships … | MORE »

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PR Advisers: Must-Have Components of an Effective Social Media Policy: Executive Sponsorship, Authenticity, Wiggle Room

In this first installment of “PR Advisers,” a biweekly feature in which PR News poses a question about a hot-button communications issue to a handful of experts, we ask the following: What is one must-have … | MORE »

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Cultivating a Culture of Engagement That Translates Externally

In the dynamic of social media-fueled conversations, modern business communications has become a game of tug of war, with management teams on one end of the proverbial rope, and various stakeholder groups on the other. … | MORE »

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Greening the Workplace: Leading Companies are Incorporating the Environmental Revolution into Internal Communications

As the American public becomes more informed about environmental issues, and the Obama administration’s formidable “bully pulpit” commits the United States to a policy of carbon reduction, it’s evident that employees will increasingly scrutinize their … | MORE »

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Improving the Customer Experience with Social Media

According to recent research from the Society for New Communications Research, almost 60% of consumers use social media to vent about a customer experience, and 74% of consumers choose brands based on the customer experiences … | MORE »

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Turn Small Brands Into Blockbuster Hits

PR advisers are positioned to do well throughout this difficult economy during which marketing dollars need to work harder than ever. In a nutshell, this is because our profession has the expertise to build brands … | MORE »

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Getting Senior Management On Board the Social Media Bandwagon

Senior management teams often get slapped with the control-freak label, and those who actually deserve the designation might be losing some sleep in this dawning of the social media era. Control—or the lack thereof—has been … | MORE »

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Agency Benchmarks Beget Best Practices

As discussed in “Play to Win: Prove Your Worth (and Profit) as a Results-Oriented Agency” (see pages 1, 6), billing strategies are a key benchmark of an agency’s bottom-line success, but by no means is … | MORE »

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Employee Engagement, Recession-Style

Internal communications just might be the most multifaceted of all communications’ sub-functions. After all, it’s one part employee relations, one part HR/talent management, one part crisis communications, one part change management—and, thanks to the recession’s … | MORE »

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