Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope

November 20th, 2008 by

The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer.  The ETC’s goal is to… Continued

Quick Study: Banks, Corporate Leaders Not Communicating Well in Financial Crisis; Sales Get Boost From Cause Marketing

November 17th, 2008 by

*Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren’t keeping their customers calm by overcommunicating–or communicating at all. Findings from an… Continued

How Marketing Can Help Companies Succeed in a Recession

November 13th, 2008 by

  Whether our country’s in slowdown, panic or recession—or headed for one—now is an ideal time to leverage what has worked to companies advantage in prior downturns. During a recession, one of the first business… Continued

PR News Announces the Top PR People & 15 to Watch Winners

November 10th, 2008 by

PR News’ annual All-Stars issue salutes the industry’s high achievers of the past year, as well as the next wave of PR innovators.

A New Day For America: The Next "Great Communicator"

November 6th, 2008 by

Like No Leader in Generations, Obama Knows How To Deliver A Speech (and you can learn, too). Even if you saw it live Tuesday night, you should review Obama’s acceptance speech for lessons on how… Continued

Using PR to Build Trust in Tough Times

November 5th, 2008 by

Over the past several weeks and months, industry gurus have offered an abundance of advice about how to refocus and weather the current economic tsunami and keep management or clients from cutting back on PR… Continued

And the Walls Come Tumbling Down: Global Risk Inspires Biz/Gov Collaboration

November 3rd, 2008 by

Knowing what keeps their CEOs up at night is both a blessing and a curse for communicators; with knowledge comes great responsibility. Thanks to two recently released in-depth surveys of CEOs from around the world,… Continued

Quick Study: ‘Health-Info-entials’ Wield Power; One in Four Firms Planning Layoffs; Media Pros Want Online News Access

November 3rd, 2008 by

*Consumers Want More Health Engagement: A study just released by Edelman shows that people want more active, trusted and personal health interaction with companies, organizations and brands. Consumers want companies to help address their specific… Continued

Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled

October 27th, 2008 by

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today… Continued

Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships

October 20th, 2008 by

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued