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Turn Small Brands Into Blockbuster Hits

PR advisers are positioned to do well throughout this difficult economy during which marketing dollars need to work harder than ever. In a nutshell, this is because our profession has the expertise to build brands … | MORE »

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Getting Senior Management On Board the Social Media Bandwagon

Senior management teams often get slapped with the control-freak label, and those who actually deserve the designation might be losing some sleep in this dawning of the social media era. Control—or the lack thereof—has been … | MORE »

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Employee Engagement, Recession-Style

Internal communications just might be the most multifaceted of all communications’ sub-functions. After all, it’s one part employee relations, one part HR/talent management, one part crisis communications, one part change management—and, thanks to the recession’s … | MORE »

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Agency Benchmarks Beget Best Practices

As discussed in “Play to Win: Prove Your Worth (and Profit) as a Results-Oriented Agency” (see pages 1, 6), billing strategies are a key benchmark of an agency’s bottom-line success, but by no means is … | MORE »

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Subterfuge by Tweet: An Analysis of Twitter’s Crisis Response

Late last week, Twitter co-founder Evan Williams reported that his personal Twitter account, email account, and the emails accounts of both his wife and another Twitter employee were all hacked as a way to gain … | MORE »

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Prove Your Worth (and Profit) as a Results-Oriented Agency

Discussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four … | MORE »

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Managing Issues to Protect Reputation & Build Brand Equity

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some | MORE »

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Best Practices for Creating an Effective Social Media Policy

For some business leaders, the idea of a big change is upgrading the break-room coffeemaker from an old-school percolator to one that turns pods of ground coffee into steaming macchiatos. Imagine, then, how much anxiety … | MORE »

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Boosting Your Bottom Line With Cost-Effective Online PR Tactics

Whether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably … | MORE »

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Proving Communications’ Worth: From Top-Down to the Bottom Line

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and … | MORE »

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