Quick Study: Not All CEOs Distrusted; Web Habits Give Marketing Fractured Focus; CR in Modern Economy; Jump in PSAs

November 24th, 2008 by

*Heads of the Class: There may be a national and global shortage of trust in America’s leaders, as reflected by the tarnished reputations of corporate America, the U.S. government and the country’s financial system, but… Continued

From Washington to the Web: Digital Democratizes Lobbying

November 24th, 2008 by

Financial institutions may win the “award” for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America’s industrial and… Continued

2008 PR News Platinum PR Issue Winner: Event Marketing

November 24th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope

November 20th, 2008 by

The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer.  The ETC’s goal is to… Continued

Quick Study: Banks, Corporate Leaders Not Communicating Well in Financial Crisis; Sales Get Boost From Cause Marketing

November 17th, 2008 by

*Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren’t keeping their customers calm by overcommunicating–or communicating at all. Findings from an… Continued

How Marketing Can Help Companies Succeed in a Recession

November 13th, 2008 by

  Whether our country’s in slowdown, panic or recession—or headed for one—now is an ideal time to leverage what has worked to companies advantage in prior downturns. During a recession, one of the first business… Continued

PR News Announces the Top PR People & 15 to Watch Winners

November 10th, 2008 by

PR News’ annual All-Stars issue salutes the industry’s high achievers of the past year, as well as the next wave of PR innovators.

A New Day For America: The Next "Great Communicator"

November 6th, 2008 by

Like No Leader in Generations, Obama Knows How To Deliver A Speech (and you can learn, too). Even if you saw it live Tuesday night, you should review Obama’s acceptance speech for lessons on how… Continued

Using PR to Build Trust in Tough Times

November 5th, 2008 by

Over the past several weeks and months, industry gurus have offered an abundance of advice about how to refocus and weather the current economic tsunami and keep management or clients from cutting back on PR… Continued

Quick Study: ‘Health-Info-entials’ Wield Power; One in Four Firms Planning Layoffs; Media Pros Want Online News Access

November 3rd, 2008 by

*Consumers Want More Health Engagement: A study just released by Edelman shows that people want more active, trusted and personal health interaction with companies, organizations and brands. Consumers want companies to help address their specific… Continued