Featured

2008 PR News Platinum PR Issue Winner: Community Relations

November 24th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Online Communications

November 24th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Branding

November 24th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope

November 20th, 2008 by

The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer.  The ETC’s goal is to… Continued

Quick Study: Banks, Corporate Leaders Not Communicating Well in Financial Crisis; Sales Get Boost From Cause Marketing

November 17th, 2008 by

*Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren’t keeping their customers calm by overcommunicating–or communicating at all. Findings from an… Continued

How Marketing Can Help Companies Succeed in a Recession

November 13th, 2008 by

  Whether our country’s in slowdown, panic or recession—or headed for one—now is an ideal time to leverage what has worked to companies advantage in prior downturns. During a recession, one of the first business… Continued

PR News Announces the Top PR People & 15 to Watch Winners

November 10th, 2008 by

PR News’ annual All-Stars issue salutes the industry’s high achievers of the past year, as well as the next wave of PR innovators.

A New Day For America: The Next "Great Communicator"

November 6th, 2008 by

Like No Leader in Generations, Obama Knows How To Deliver A Speech (and you can learn, too). Even if you saw it live Tuesday night, you should review Obama’s acceptance speech for lessons on how… Continued

Using PR to Build Trust in Tough Times

November 5th, 2008 by

Over the past several weeks and months, industry gurus have offered an abundance of advice about how to refocus and weather the current economic tsunami and keep management or clients from cutting back on PR… Continued

And the Walls Come Tumbling Down: Global Risk Inspires Biz/Gov Collaboration

November 3rd, 2008 by

Knowing what keeps their CEOs up at night is both a blessing and a curse for communicators; with knowledge comes great responsibility. Thanks to two recently released in-depth surveys of CEOs from around the world,… Continued