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Agency Benchmarks Beget Best Practices

As discussed in “Play to Win: Prove Your Worth (and Profit) as a Results-Oriented Agency” (see pages 1, 6), billing strategies are a key benchmark of an agency’s bottom-line success, but by no means is … | MORE »

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Employee Engagement, Recession-Style

Internal communications just might be the most multifaceted of all communications’ sub-functions. After all, it’s one part employee relations, one part HR/talent management, one part crisis communications, one part change management—and, thanks to the recession’s … | MORE »

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Subterfuge by Tweet: An Analysis of Twitter’s Crisis Response

Late last week, Twitter co-founder Evan Williams reported that his personal Twitter account, email account, and the emails accounts of both his wife and another Twitter employee were all hacked as a way to gain … | MORE »

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Prove Your Worth (and Profit) as a Results-Oriented Agency

Discussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four … | MORE »

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Managing Issues to Protect Reputation & Build Brand Equity

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some | MORE »

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Best Practices for Creating an Effective Social Media Policy

For some business leaders, the idea of a big change is upgrading the break-room coffeemaker from an old-school percolator to one that turns pods of ground coffee into steaming macchiatos. Imagine, then, how much anxiety … | MORE »

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Boosting Your Bottom Line With Cost-Effective Online PR Tactics

Whether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably … | MORE »

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Proving Communications’ Worth: From Top-Down to the Bottom Line

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and … | MORE »

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Bankruptcy of Trust: Redefining Values to Safeguard Your Reputation

Trust is at the core of every type of relationship, from friendships to marriages, so why wouldn’t it be central to the bond between stakeholders and businesses? Without this adhesive, so many aspects of organizational … | MORE »

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PR in the Unfriendly Skies: Pinnacle Air vs. Air France

As someone who flies far more frequently than most, the recent spate of airline disasters has, needless to say, captured my attention. Within days of both the Air France disaster and the Colgan Air crash … | MORE »

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