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Doing A/B Testing on Your Tweets, and Other Measurement Tricks

Virilion’s Shabbir J. Imber Safdar had a one-on-one with Medical Center PR professional Susan L. Payne to bring you some insight on measurement tools that may benefit you and your company. | MORE »

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How to Decipher Your Audiences’ Engagement Preferences

It’s safe to say that, regardless of the industry in question, all organizations’ stakeholders are engaged in social media—at least to some degree. In fact, it’s the degree of stakeholders’ engagement that defines organizations’ communications … | MORE »

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Life, or Something Like It: Leveraging Advances in Social Aggregation

In June 2009, social media connoisseur (and Edelman VP of Digital Insights) Steve Rubel made an announcement via his blog, micropersuasion: He would be abandoning the highly trafficked platform in favor of The Steve Rubel … | MORE »

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Crowd Control: Crowdsourcing Puts Brands in Consumers’ Hands

“Crowdsourcing” has become a standard neologism in modern business dialect. A combination of “outsourcing” and “crowd surfing,” the term means exactly what it implies: outsourcing a task that usually would be performed by an employee … | MORE »

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Six Ways to Create Community Champions for Your Company’s Environmental Track Record

Community affairs is sometimes wrongly portrayed as the back office corporate PR.  When it comes to the environment, positive community relationships in fact lie at the very heart of a company’s green reputation. Why is … | MORE »

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Lights, Camera, Upload: Leveraging YouTube for Blockbuster PR Hits

For most people seeking their 15 minutes of fame, YouTube is the best shot they will ever have—and it’s a good shot, at that. Case in point: The video-sharing platform, which launched in 2005 and … | MORE »

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Advancing Reputations When Every Organization Is a Media Company

“Every company is a media company, to some degree.” It’s a statement that was first attributed to CBS president Andrew Hayward, and its implications on organizations of all sizes have since grown to staggering proportions. … | MORE »

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Offer Proactive Customer Care For Complaints at High Velocities

On July 4, 2009, the New York Times ran a piece about public relations going through yet another dramatic shift. The upshot of the piece was that modern-day PR is no longer about building relationships … | MORE »

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PR Advisers: Must-Have Components of an Effective Social Media Policy: Executive Sponsorship, Authenticity, Wiggle Room

In this first installment of “PR Advisers,” a biweekly feature in which PR News poses a question about a hot-button communications issue to a handful of experts, we ask the following: What is one must-have … | MORE »

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Cultivating a Culture of Engagement That Translates Externally

In the dynamic of social media-fueled conversations, modern business communications has become a game of tug of war, with management teams on one end of the proverbial rope, and various stakeholder groups on the other. … | MORE »

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