Featured


avatar

Show Me the Results: How to Communicate PR Metrics

These are challenging times for communicators and their businesses. The economic crisis is putting pressure on budgets, yet CEOs are demanding more from their communications teams. They’ve got the jitters—and rightly so—about the impact of social media on their organization’s reputation, and they’re asking their PR teams to get a handle on every possible media channel. They want to know when the next reputational crisis may hit the social media sphere. | MORE »

Comments Off

avatar

Deloitte Rebrands Around Executive Eminence

Quantifying the value of intangible assets has always been a struggle for communications professionals, whose responsibilities lay primarily in an intellectual, if not ethereal, realm (think reputation, engagement, authority, influence, etc.). Imagine, then, the challenges faced by professional services firms, which sell nothing but intangible assets—namely, institutional know-how and intellectual capital. | MORE »

Comments Off

avatar

Double-Edged Sword: How Social Media Can Fuel & Extinguish Crises

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality … | MORE »

Comments Off

avatar

Use Video to Advance PR Efforts

With a library of more than 70 million videos, YouTube’s status as the leading video-sharing platform is indisputable. Companies of all shapes and sizes have turned to the platform to try their hands at “going … | MORE »

Comments Off

avatar

Just Announced: Top Places to Work in PR

This has been a challenging year for professionals across all industries and, despite the relative resilience of the public relations field, PR executives also experienced their fair share of obstacles. Whether it was deflated budgets, … | MORE »

1 Comment

avatar

Anti-Social C-Suite: Championing Social Media to Overcome Corporate Resistance

CEOs are the leaders of their corporations and the wardens of company reputation. Every day, they’re faced with making difficult decisions regarding the quality of their work in the face of pressures to maintain profit … | MORE »

2 Comments

avatar

Doing A/B Testing on Your Tweets, and Other Measurement Tricks

Virilion’s Shabbir J. Imber Safdar had a one-on-one with Medical Center PR professional Susan L. Payne to bring you some insight on measurement tools that may benefit you and your company. | MORE »

Comments Off

avatar

How to Decipher Your Audiences’ Engagement Preferences

It’s safe to say that, regardless of the industry in question, all organizations’ stakeholders are engaged in social media—at least to some degree. In fact, it’s the degree of stakeholders’ engagement that defines organizations’ communications … | MORE »

Comments Off

avatar

Life, or Something Like It: Leveraging Advances in Social Aggregation

In June 2009, social media connoisseur (and Edelman VP of Digital Insights) Steve Rubel made an announcement via his blog, micropersuasion: He would be abandoning the highly trafficked platform in favor of The Steve Rubel … | MORE »

Comments Off

avatar

Crowd Control: Crowdsourcing Puts Brands in Consumers’ Hands

“Crowdsourcing” has become a standard neologism in modern business dialect. A combination of “outsourcing” and “crowd surfing,” the term means exactly what it implies: outsourcing a task that usually would be performed by an employee … | MORE »

Comments Off