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Marketers should advise bloggers with whom they have a material connection (e.g., provide payment or free product [in certain instances], blog service, etc.) to disclose their relationship with the marketer whenever making a positive review about the marketer or its products or services.
Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring.
When conducting media outreach in smaller communities, don’t skip over community newspapers. Holly Michael, communications manager for Good Samaritan Hospital in Dayton, Ohio, regularly leverages community papers when promoting hospital programs. Here’s her tips for …
Measuring and optimizing a campaign’s success doesn’t have to be a painful process. One way to improve measurement would be to track sales data. Tactics that drive traffic to a client’s site are great, but is that traffic converting? Always tie traffic back to measurable results.
Things were hopping this week at TrendyMinds, an advertising and PR agency based in Indianapolis, as Tuesday it announced that its founder, Trevor Yager, had been invited to President Obama’s State of the Union address …
New and repurposed content such as news announcements, ad spots and YouTube videos is crucial to Facebook success
Existing Facebook search tool can help identify key influencers through key words and phrases that pertain to the brand, industry or organization—no bells and whistles are needed.
According to expert Facebook practitioners, having multiple Facebook pages fragments your audience and prevents diverse conversations.
Responding to a ship hijacking by Somali pirates, Tom Rozycki, SVP of Cubitt Jacobs & Prosek, had an intense two-month experience interacting with families of hostages and other stakeholders. Here are some tips learned from …
James Christodoulou, president and CEO of Industrial Shipping and Enterprises Corp., was at the center of communications around obtaining the safe release of 28 hostages held by Somali pirates on one of his company’s ships. …