Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
No trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.
CEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick.
Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.
Andy Smith, co-author of "The Dragonfly Effect" and morning keynote speaker at PR News’ Feb. 27 Digital PR Summit in San Francisco, advises organizations of all stripes to formulate a single goal for all social media activity.
We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.