Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

January 22nd, 2013 by

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

Tip Sheet: For an Ownership Culture, Pass the Pronoun Test

January 21st, 2013 by

No trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.

How to Win Over the Analyst Community

January 21st, 2013 by

Working with industry analysts gives PR pros valuable insight that helps build successful communications programs.

[Infographic] Can PR Pros Nudge Their CEOs Toward Sociability? 

January 18th, 2013 by

CEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick.

To Armstrong, It’s Still All About Lance

January 18th, 2013 by

Media trainer Karen Friedman scores Lance Armstrong’s interview with Oprah Winfrey, and on most counts the disgraced cyclist failed to make the grade.

Recalling Daniel Edelman: 4 Lessons Learned From a PR Titan

January 17th, 2013 by

Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.

What’s Your One Goal With Social Media? Proceed From That Point

January 17th, 2013 by

Andy Smith, co-author of "The Dragonfly Effect" and morning keynote speaker at PR News’ Feb. 27 Digital PR Summit in San Francisco, advises organizations of all stripes to formulate a single goal for all social media activity.

Is Subway’s Short Footlong a PR Mess?

January 17th, 2013 by

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.

Poll: The Proverbial Follow-Up: Help or Hindrance to PR Pros?

January 17th, 2013 by

We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.

Editor’s Pick: Video of the Week (1/17)

January 17th, 2013 by

In this video from February 2012, the late Daniel Edelman discusses the value of PR and the future of the business.