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PR Insider: Harness the Power of Mobile to Enhance Employee Engagement

Internal communicators have numerous tools and channels at their disposal for employee engagement. Understanding which tools work best in an organization is key.  | MORE »

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PR Insider: At the Intersection of PR and Fiction

Here’s how one nonprofit organization was able to take advantage of a media placement on a popular national television show to connect with new audiences. | MORE »

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PR Insider: The Potential Pitfalls of TV Placements

Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results. | MORE »

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PR Insider: Your Wikipedia To-Do List

A recent joint statement released by public relations agencies and Wikipedia volunteers may pave the way for an improved Wikipedia-PR relationship. | MORE »

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PR Insider: Don’t Be Stunted When Planning Programs

Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients. | MORE »

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PR Insider: Brand YOU – Balancing between Personal and Professional in Social Media

There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas. | MORE »

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PR Insider: 5 Steps for More Effective Nonprofit Communications

In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.  | MORE »

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PR Insider: 6 Steps To Create a Comprehensive PR Plan

You’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain. | MORE »

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PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.  | MORE »

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PR Insider: Tend To Your Own Brand Garden

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.  | MORE »

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