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PR Insider: The End of Brand and the Beginning of Reputation

You have to be ready to design a brand that conveys your reputation accurately and compellingly. Reputation comes first, logos come later.
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PR Insider: Making a Profit and Doing Good are Not Mutually Exclusive

Brand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market. | MORE »

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PR Insider: Methods May Change, But Core Tenets Do Not

Does the spread of information distribution channels fundamentally change how PR outreach and content should be approached? | MORE »

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PR Insider: A Peek Behind the Media Curtain

Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.  | MORE »

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PR Insider: In a Merger, It’s the Little (and Big) Things that Count

If your agency is considering a strategic partnership or merger, there are three essential factors you need in order to forge a successful alliance. | MORE »

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PR Insider: How Social Are We Really?

Social media and digital advancements have impacted stakeholder engagement and customer relations, but don’t underestimate face-to-face interaction as part of the overall communications toolkit.  | MORE »

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PR Insider: Taming Twitter to Make it Work for You

Here are a few examples of how one can develop an effective and sustainable strategy for Twitter that reaches beyond the noise.  | MORE »

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PR Insider: What the UN and NGOs Can Learn from PR Pros

Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations. | MORE »

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PR Insider: Five Transformational Trends Brands Need to Embrace in 2014

Research suggests that people are seeking brands that give them more control over their own lives and partner with them to improve the future.  | MORE »

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Clip Critique: ‘You Can’t Use That’ Oh, Yes, He Can

Jerry Doyle, principal of CommCore Consulting, deconstructs the PR elements of a video interview with the CEO. It’s not pretty.   In our second edition of Clip Critique, we see the CEO of RIM Inc., … | MORE »

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