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Vine, dubbed by some as “the Instagram of video,” appears to be one of the most promising video apps in recent memory, and is getting a long look from communicators.
Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com
PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.
Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.
Three years after the Barcelona Principles were crafted communications professionals are making some progress toward implementation, but still have a ways to go.
The Nature Conservancy’s Trevor Martin, set to speak at PR News’ Big Three Digital PR Conference on April 18 in NYC, talks social media contests, mobile PR and more.
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.
So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.
Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.
Ketchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand.
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