In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.
The mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information.
Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.
PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.
PR practitioners are looking for ways to meld modern marketing tactics into their plans. And many are discovering that email marketing is one of the best crossover tools.