Featured

The Three “C’s” to Successful Pipeline Building: Consistency, Consistency, Consistency

December 11th, 2008 by

The story is familiar: Too many agencies prospect in fits and spurts. Too many agencies are terrible at marketing themselves. Too many agencies don’t take the time to build an organized new business process. Winning… Continued

2008 PR News Platinum PR Issue Winner: Research/Measurement

December 11th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Video Program

December 11th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

PR News ’15 to Watch’ Winners: The Interviews

December 5th, 2008 by

PR News editors sat down with this year’s 15 to Watch winners to talk about their careers, their ambitions, the best/worst advice they’ve ever received.

Improving In-Store Branding Power

December 2nd, 2008 by

Branding was relatively easy in the 1960s, with affordable 60-second spots that provided plenty of time for product sell. By the time the ‘70s rolled around, marketers complained when they had to cut messages down… Continued

2008 PR News Platinum PR Issue Winner:  Press Release

November 25th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Podcast/Videocast

November 25th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Green PR

November 25th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum Winner: Blog

November 25th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Word of Mouth

November 25th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued