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How To…Conduct Communications Research

December 15th, 2008 by

Undertaking research is an increasingly important part of communications executives’ jobs, whether it’s to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff… Continued

Marriage of Necessity: Integrating PR & Marketing to Survive Turbulent Times

December 15th, 2008 by

Communications–and business in general–is in the midst of a sea change, what with the new incoming political administration, the recession and, of course, the ever-growing number of social media platforms. It’s certainly a time of… Continued

Measurement Redux: PR’s Holy Grail Still Tests Business Intangibles

December 15th, 2008 by

Calling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies… Continued

2008 PR News Platinum PR Issue Winner: Research/Measurement

December 11th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

2008 PR News Platinum PR Issue Winner: Video Program

December 11th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

The Three “C’s” to Successful Pipeline Building: Consistency, Consistency, Consistency

December 11th, 2008 by

The story is familiar: Too many agencies prospect in fits and spurts. Too many agencies are terrible at marketing themselves. Too many agencies don’t take the time to build an organized new business process. Winning… Continued

PR News ’15 to Watch’ Winners: The Interviews

December 5th, 2008 by

PR News editors sat down with this year’s 15 to Watch winners to talk about their careers, their ambitions, the best/worst advice they’ve ever received.

Improving In-Store Branding Power

December 2nd, 2008 by

Branding was relatively easy in the 1960s, with affordable 60-second spots that provided plenty of time for product sell. By the time the ‘70s rolled around, marketers complained when they had to cut messages down… Continued

Baby You Can Drive My Car…Environmentally 

November 25th, 2008 by

Last year’s PR News Platinum Award winner in the category of cause-related marketing partnered a top auto maker and educational publisher while leveraging environmental awareness.

2008 PR News Platinum PR Issue Winner: Small PR Firm of the Year

November 25th, 2008 by

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued