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Tough Challenges Facing PR Counselors Today

PRSA Counselors Academy surveyed its membership last May to better understand the issues facing the leaders of PR firms across the U.S., Canada and Puerto Rico. Not surprisingly, three key issues rose to the top: surviving the economic downturn, navigating social media and retaining a sense of authenticity as counselors continue to move from simple tacticians to trusted business advisers. | MORE »

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Turning Image Crises Into Solutions-Oriented Campaigns

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy … | MORE »

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Toy Story: An Iconic Brand Gets Nostalgic and Goes Digital

Tonka trucks, Barbie and Ken, Etch-A-Sketch, Cabbage Patch Kids, Beanie Babies—these iconic toy brands were each best-sellers in their own right, having become symbols for entire generations of children over the years. LEGO Systems, the company behind the toy building brick sets, is among these long-standing toy leaders, having emerged as a favorite among children of all ages. | MORE »

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PR News Announces 2009 Platinum PR Award Winners

PR News presented its Platinum PR Awards at a luncheon event in New York on Oct. 21, honoring the past year’s most innovative and envelope-pushing communications efforts, and what a year it was. | MORE »

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Of Rapping Flight Attendants, SEO and Online Trolls: PR News Launches its Second Annual Digital PR Summit

Yesterday’s second annual PR News Digital PR Summit at the Grand Hyatt in midtown Manhattan was a like a virtual smorgasbord for the digital palate in the sense that it had everything for everyone to … | MORE »

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PR News’ 2009 Top Places to Work in PR

PR News has selected its Top Places to Work in PR, class of 2009. Winners in the corporate, agency and nonprofit categories were honored on Oct. 21 in NYC. | MORE »

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On Twitter, Hold the Bitterness, and Other Tips on Social Media

Cas Purdy, PR consultant and owner of PURDYPR, shared an insightful social media tip with the online public relations community recently: “Don’t Twitter when you’re bitter.”

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10 Reasons Why Letterman Will Survive His Crisis

By now, everyone has heard about David Letterman’s late-night dalliances with female staffers on his show. His fellow funny men, from Jimmy Kimmel to Conan O’Brien, have all piped in with their comedic two cents. Helene Solomon, CEO of Solomon McCown & Company, gives a communicator’s perspective about why Letterman will survive this image crisis. | MORE »

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Traditional Outlets Hanging On

Traditional News Outlets Not Dead Yet: According to the 2009 State of the First Amendment survey, conducted by the First Amendment Center, Americans still turn to traditional news sources for major news stories, despite the … | MORE »

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Show Me the Results: How to Communicate PR Metrics

These are challenging times for communicators and their businesses. The economic crisis is putting pressure on budgets, yet CEOs are demanding more from their communications teams. They’ve got the jitters—and rightly so—about the impact of social media on their organization’s reputation, and they’re asking their PR teams to get a handle on every possible media channel. They want to know when the next reputational crisis may hit the social media sphere. | MORE »

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