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Social Network Connections a Boon to PR?

There’s been many a research paper on social behavior, but none may be as tantalizing to communications pros as a book released late this year by two academics. Researchers Nicholas Christakis and James Fowler give … | MORE »

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Top PR Pros Get to the Point at PR News ‘How-To’ Conference

Rapid-fire presentations covering crisis communications, social media, public affairs, media relations and more made "know-it-all’s" of conference participants. | MORE »

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Leaders From Coke, Peppercom and Virilion Share Top Tips

Best practices revealed by three thought leaders at Washington D.C. event cover listening, integrated social media campaigns and responding to stakeholders in a crisis. | MORE »

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PR News Celebrates Excellence at PR People Awards

Weber Shandwick’s Leslie Gaines-Ross and Turner Broadcasting System’s Sal Petruzzi were among PR News‘ PR People Award winners announced today at the National Press Club in Washington, D.C. | MORE »

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Release Tactics, Changing Perceptions of Press Releases

Fielded to nearly 600 PR professionials, this PR News/PRWeb survey aimed to learn the tactics, perceptions and trends around traditional (sent through the wire) and online press releases. The survey findings show that press releases are in a transformational stage. | MORE »

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How To…Leverage the Reach of Local Newspapers

“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of … | MORE »

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Tips for Making Twitter a Reality in any Organization

While there are a number of do’s and don’ts when it comes to using Twitter, there are two areas that require particular attention, says Nicole Duhoski, manager of client services at media relations software services … | MORE »

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Twitter Lessons for Companies Big and Small

Much has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively … | MORE »

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Writing for the Web: Best Practices

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines: | MORE »

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Brand Survival in the Age of Asymmetric Comms

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice. … | MORE »

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