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Case Study: Going Digital to Market a New Product

According to Chris Anderson, editor of Wired magazine and author of Free: The Future of a Radical Price ( Hyperion, 2009), the most effective price is no price at all in the digital marketplace. | MORE »

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PR News Announces PR People Award Finalists, Hall of Fame Inductees & 15-to-Watch Selections

While its true that successful PR is often discussed in the context of campaigns, the ultimate drivers of any initiative are the individuals behind it whose creativity and ingenuity bring communications efforts from mere ideas to actual fruition. | MORE »

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How To…Leverage the Reach of Local Newspapers

“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of … | MORE »

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Tips for Making Twitter a Reality in any Organization

While there are a number of do’s and don’ts when it comes to using Twitter, there are two areas that require particular attention, says Nicole Duhoski, manager of client services at media relations software services … | MORE »

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Twitter Lessons for Companies Big and Small

Much has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively … | MORE »

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Writing for the Web: Best Practices

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines: | MORE »

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Brand Survival in the Age of Asymmetric Comms

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice. … | MORE »

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NonProfit PR Awards: PR on a Shoestring

Campaign: A Dog for Obama Winner: American Kennel Club When President Obama publicly made a promise to give his daughters a dog following his election, the American Kennel Club used this opportunity as a platform … | MORE »

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NonProfit PR Awards: Marketing Communications

Campaign:.ORG’s Rollout of DNSSEC Winner:.ORG, The Public Interest Registry To raise awareness of the need to have widespread adoption of Domain Name System Security Extensions (DNSSEC), which protects Internet services from domain name system attacks,.ORG, … | MORE »

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NonProfit PR Awards: Event PR: Pro Bono

Campaign: WWF’s Earth Hour 2009 Winner: World Wildlife Fund & Creaxion On March 28, 2009, at 8:30 p.m., hundreds of millions of people from around the world came together in a global call for action … | MORE »

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