To maintain longstanding, fruitful relationships with consumers, advertisers and stakeholders during an acquisition, Citigate Cunningham’s executive vice president Melissa Sheridan offers these best practices on how to keep your brand relevant.
With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued
Quick Study: Freezing Months for Talent Management; Green Investments; Blind Eye Turned to Corporate MisconductJanuary 5th, 2009 by PR News
The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive.
Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s… Continued
Case Study: System Reboot: How One Nonprofit’s Revamped Web Site Helped Deliver Its Message to the MassesDecember 22nd, 2008 by PR News
In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.
Lesson #1: Listen to your customer where they are talking about your products If you make a product or service for the consumer market—or even for the business consumer market—you’ve got an enormous usability lab… Continued
Business is down, cash flow is tight, foot traffic is slow and morale is at an all-time low. When we are hurting, there is an inherent nature to share our pain and seek comfort. Going… Continued
Case Study: Transition of Power: Communicating to Maintain Brand Strength & Consumer Confidence During an AcquisitionDecember 15th, 2008 by PR News
Company: SurfControl Agency: Citigate Cunningham Timeframe: 2007 Periods of transition around mergers and acquisitions present innumerable challenges for organizations, especially when a primary goal is to retain a brand’s relevance and prominence in the marketplace.… Continued
Quick Study: CMOs Not Interested in Socializing; Marketers Pressured to Show ROI; Millennial Journos Lead New Media UsageDecember 15th, 2008 by PR News
*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK… Continued