Communicating During an Acquisition: Increase Your Profile

January 7th, 2009 by

To maintain longstanding, fruitful relationships with consumers, advertisers and stakeholders during an acquisition, Citigate Cunningham’s executive vice president Melissa Sheridan offers these best practices on how to keep your brand relevant.

Preparing Execs for the Always-On World of Social Media Training

January 5th, 2009 by

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued

Quick Study: Freezing Months for Talent Management; Green Investments; Blind Eye Turned to Corporate Misconduct

January 5th, 2009 by

The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive.

Why the Murder of Old Media is PR’s Best Chance

December 31st, 2008 by

Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s… Continued

Case Study: System Reboot: How One Nonprofit’s Revamped Web Site Helped Deliver Its Message to the Masses

December 22nd, 2008 by

In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.

Two Lessons On How to (Not) Use the Internet as a Usability Lab for Consumer Products

December 18th, 2008 by

Lesson #1: Listen to your customer where they are talking about your products If you make a product or service for the consumer market—or even for the business consumer market—you’ve got an enormous usability lab… Continued

Tips for Surviving the Recession

December 18th, 2008 by

Surviving a recession doesn’t mean having irons in the fire for the future: It means making money immediately. When cash flow turns to a not-so-steady drip, fear produces damaging results. Businesses go into panic mode… Continued

How to Look On Top of the World, When You’re Actually Crashing

December 16th, 2008 by

Business is down, cash flow is tight, foot traffic is slow and morale is at an all-time low. When we are hurting, there is an inherent nature to share our pain and seek comfort. Going… Continued

Case Study: Transition of Power: Communicating to Maintain Brand Strength & Consumer Confidence During an Acquisition

December 15th, 2008 by

Company: SurfControl Agency: Citigate Cunningham Timeframe: 2007 Periods of transition around mergers and acquisitions present innumerable challenges for organizations, especially when a primary goal is to retain a brand’s relevance and prominence in the marketplace.… Continued

Quick Study: CMOs Not Interested in Socializing; Marketers Pressured to Show ROI; Millennial Journos Lead New Media Usage

December 15th, 2008 by

*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK… Continued