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Paper-a-Day Habit Ending?

A new Adweek Media/Harris Poll finds just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print, almost every day. | MORE »

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Study: CEOs’ Confidence Up—Concern for Shift in Consumer Behavior

According to PricewaterhouseCoopers ’ annual global CEO survey, 81% of CEOs worldwide are confident of their prospects for the next 12 months, while only 18% said they remained pessimistic. | MORE »

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E-Mail Usage Hangs in With Social Networks

71% of active social media users spend 20 minutes or more weekly with checking personal e-mails—contradicting speculation that social networking would quickly replace traditional e-mail us. | MORE »

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Cyber-Crime Threatens Digital Platforms

As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through social media sites jumped 70% between 2008 and 2009. | MORE »

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Making the Case For Weighted Media Cost

Is weight Media Cost the answer to AVE? A new white paper issued by the Institute for Public Relations, “New Paradigm for Media Analysis: Weighted Media Cost” (by Angela Jeffrey, Bruce Jeffries-Fox and Brad L. Rawlins) presents research that demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in. | MORE »

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Operating on a Shoestring

Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring. | MORE »

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Reaching Community Papers

When conducting media outreach in smaller communities, don’t skip over community newspapers. Holly Michael, communications manager for Good Samaritan Hospital in Dayton, Ohio, regularly leverages community papers when promoting hospital programs. Here’s her tips for … | MORE »

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Three Ways to Improve Your Sales Metrics

Measuring and optimizing a campaign’s success doesn’t have to be a painful process. One way to improve measurement would be to track sales data. Tactics that drive traffic to a client’s site are great, but is that traffic converting? Always tie traffic back to measurable results. | MORE »

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Translating Your Metrics Into Business-Ready ROI

Here’s four sure-fire tips—courtesy of Diane Thieke, marketing director at Dow Jones & Co.—to help you measure the right activities and then successfully translate your results throughout the business. 1. Go ahead and jump in—before … | MORE »

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Steps to Prevent Social Media Litigation

Marketers should advise bloggers with whom they have a material connection (e.g., provide payment or free product [in certain instances], blog service, etc.) to disclose their relationship with the marketer whenever making a positive review about the marketer or its products or services. | MORE »

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