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Brand Survival in the Age of Asymmetric Comms

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice. … | MORE »

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Now & Then: A Retrospective on 3 Years in PR

For any other era or generation, a timeframe of three years would be a mere blip in the overall timeline of anything—a career, a trend, a lifetime, etc. But for me, that three-year timeframe marks … | MORE »

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Case Study: Going Digital to Market a New Product

According to Chris Anderson, editor of Wired magazine and author of Free: The Future of a Radical Price ( Hyperion, 2009), the most effective price is no price at all in the digital marketplace. | MORE »

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NonProfit PR Awards: Event PR: Pro Bono

Campaign: WWF’s Earth Hour 2009 Winner: World Wildlife Fund & Creaxion On March 28, 2009, at 8:30 p.m., hundreds of millions of people from around the world came together in a global call for action … | MORE »

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NonProfit PR Awards: Employee Communications

Campaign: OneSight: Global Launch & Year One Communications Campaign Winner: OneSight, A Luxottica Group Foundation In early 2008, Luxottica Group, one of the world’s largest eyeware manufacturers, designers and distributors, supported three vision care charities, … | MORE »

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NonProfit PR Awards: Video/Podcast Program

Campaign: To Catch a Pirate Winner: Business Software Alliance & FD In the computer community, software piracy is a serious problem, resulting in the loss of billions of dollars a year. Wishing to mitigate this … | MORE »

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NonProfit PR Awards: Social Media

Campaign: Defense Media Activity—The Pentagon Channel Winner: The Defense Media Activity—Alexandria The Defense Media Activity-Alexandria realized that The Pentagon Channel, AFPS and Emerging Media possessed the platforms needed to cross-promote stories that would reach its … | MORE »

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NonProfit PR Awards: PR on a Shoestring

Campaign: A Dog for Obama Winner: American Kennel Club When President Obama publicly made a promise to give his daughters a dog following his election, the American Kennel Club used this opportunity as a platform … | MORE »

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NonProfit PR Awards: Marketing Communications

Campaign:.ORG’s Rollout of DNSSEC Winner:.ORG, The Public Interest Registry To raise awareness of the need to have widespread adoption of Domain Name System Security Extensions (DNSSEC), which protects Internet services from domain name system attacks,.ORG, … | MORE »

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How to Socialize a Brand as Media Platforms Converge

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts. After all, the majority of business leaders would finally agree that digital communications channels aren’t going anywhere, and neither are traditional ones. | MORE »

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