What To Do If You Know You Will Be On Camera

February 6th, 2009 by

Be ready: In addition to being well-groomed, plan in advance for sound bites–short, pithy statements that show passion or "net it out" for the viewer–that will be great on camera. As in a podcast, be… Continued

Freezing Months For Hiring

February 6th, 2009 by

A survey released by Watson Wyatt paints a dismal picture in the context of HR and hiring, revealing that the number of companies implementing cost-cutting measures, including layoffs, hiring and salary freezes and smaller pay… Continued

Narrowcasting Your Audience and Understanding the ‘Real’ Stakeholders in the Modern Business World

February 4th, 2009 by

John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding… Continued

The PR News Interview: Gil Bashe – Specialized Knowledge a ‘Buoyant’ in this Economy

February 3rd, 2009 by

Gil Bashe, Executive Vice President, Health Practice at Makovsky + Company, understands how to engage the media and even, at times, disengage with them.  He’s deliberative in his PR approach and prescriptive with regard to… Continued

It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises

January 26th, 2009 by

Last month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued

The Death of the Traditional Party, or Why Cirque Du Soleil Performed at Jason’s Bar Mitzvah

January 23rd, 2009 by

What would the Oscars be without the after-parties? What would the presidential inauguration be without the series of gala balls across the nation’s capital? And what would a five-year-old’s birthday be without friends, a birthday cake, and pin the tail on the donkey? Or, in Hollywood, a performance by Beyoncé? Everybody loves events. So what’s the difference between a party and an event? We throw a party to celebrate something, or to just get friends together and have a good time. By contrast, an event is an opportunity to get a message out. And that’s why events are staples in the world of PR.

Empirical Evidence: CSR & the Bottom Line

January 20th, 2009 by

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued

Selling Idea of Digital Integration to Risk-Averse Senior Execs

January 19th, 2009 by

Senior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, “The more things change, the more they stay the same.” After all, the present time will surely be remembered… Continued

Model Behavior: Restructuring Orgs To Assess Risk and Manage Change

January 19th, 2009 by

Risks abound in today’s global business climate. Shattered investor confidence, slashed consumer spending and spiraling employee morale have all forced executives to take pause and reassess their organizations’ business models and recipes for success. With… Continued

Work Personality-Life Personality Balance: Is Any Town Big Enough?

January 12th, 2009 by

First, we begin with a TREND: We will all begin to realize that “being different” outside of work, that is, trying to be one person one hour, another during another, is an implausible waste of… Continued