Featured


avatar

Treating Bloggers Like Traditional Media

Coyne PR and Goodyear gave bloggers an inside look into the tire maker’s proving grounds in Akron, Ohio—a move afforded only to “traditional” media in the past. Coyne PR SVP Geoffrey Phelps lists six tips for treating bloggers with respect | MORE »

Comments Off

avatar

More Seniors Using the Web—Women Outpace Men

While mainstream marketing and PR pros are setting their online sights on the younger generations, they might want to take a new look at those folks over 65 years of age. | MORE »

Comments Off

avatar

CMOs to Increase Social Media Focus in 2010

More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers … | MORE »

Comments Off

avatar

Tips for Executing a Complex Global Campaign

Tony Tapia of the Western Union Foundation has helped steer One World, One Family from the start. We asked him what companies should consider when executing a global campaign. | MORE »

Comments Off

avatar

Brave New World for Journalists and PR Pros

As economic realities shutter publications and shrink newsrooms and resources, PR professionals have had to transform their outreach efforts to often overtaxed reporters. | MORE »

Comments Off

avatar

Considering Pro Bono Work?

Steve Cody, managing partner at Peppercom, reveals five key questions to consider before taking on pro bono work. | MORE »

Comments Off

avatar

Driving Sales Through Traditional Techniques

Traditional tactics mesh well with sales results, particularly in the case of Verizon and its TV offering, FiOS. Eric Rabe, the company’s senior VP of media relations, says his role in creating awareness of FiOS launches is really all about sales. | MORE »

Comments Off

avatar

10 Tips for a Better PR/Customer Service Link

Sam Ford, director of customer insights at Peppercom, offers tips for better PR/customer service interaction. Among them: Challenge upper management to think about how to better integrate the two units. | MORE »

Comments Off

avatar

Closing the Gap in a Brand Crisis

In a Harvard Business Review article “Let the Response Fit the Scandal,” authors Alice Tybout and Michelle Roehm try to patch that disconnect, writing about the gap between managers’ and customers’ perceptions of a crisis involving a brand.  | MORE »

Comments Off

avatar

Americans Redefining Their Lives Online and Offline

Euro RSCG’s recent study of more than 1,200 social media users offers insights on how communications pros are using a myriad of options available in social and online media today. According to the study, the world is expanding and narrowing at the same time because of social media’s “hyperlocalization” quotient. | MORE »

Comments Off