For Heather Schablik, account supervisor at the Nashville-based Katcher Vaughn & Bailey Public Relations, there were numerous lessons learned while working on the Culture of Wellness program for client BlueCross BlueShield of Tennessee.
PR News presents the winners of its 2010 Legal PR Awards, which recognize excellence in litigation and law firm communications. From media relations to crisis management, these companies set the standard for legal communications.
While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research.
In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool.
A new Adweek Media/Harris Poll finds just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print, almost every day.
71% of active social media users spend 20 minutes or more weekly with checking personal e-mails—contradicting speculation that social networking would quickly replace traditional e-mail us.
As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through social media sites jumped 70% between 2008 and 2009.
A turning point in the campaign to get the California menu-labeling bill (SB 1420) passed into legislation (and secure gubernatorial approval) was the release of a YouTube video that used irreverent humor to fortify its stance against the opposition, in this case, the Restaurant Association in California.
Michael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California.