Measurement is critical in proving PR’s value to an organization. But just how much do you know about metrics? Answer our pop quiz and you will find out.
The Conference Board’s Consumer Confidence Index rebounded in March after a big drop in February. The monthly index measures 5,000 households for their level of optimism about the economy.
Ipsos’ latest Business Elite study reveals that media consumption is growing among U.S. business leaders. The uncertain economic conditions of recent years have made access to business news more important for the most powerful businesspeople.
Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the process took about three years.
A study by Epsilon reveals that influencers can be hard to pinpoint specifically, but they cross gender, age, income levels and channels. The one constant is their tendency to talk about products and events.
The Ethisphere Institute found in its annual survey that L’Oréal, Ford and General Mills are among the "world’s most ethical companies." The institute assessed over 3,000 organizations based on a range of metrics, such as corporate citizenship and governance, innovation and broader "industry leadership."
A Unica study reveals that virtually all marketers struggle with turning data into actions, and IT support of communications technology is the No. 1 industry bottleneck.
PR News’ Measurement Conference in Washington, D.C., featured real-world, tested advice for developing and implementing effective measurement programs.
Nielsen Research showed that Bing has made gains among search engines, suggesting it may warrant more attention.
A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go.