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Measuring the Real Value of Internet Media

March 5th, 2009 by

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued

Key Tactics For Downsizing

March 5th, 2009 by

During a layoff, communication is even more important. Employees who are leaving and those who are staying need to know some of the same things but for very different reasons, and those who are staying… Continued

PR News Announces Winners of 2009 Legal PR Awards

March 4th, 2009 by

PR News’ Legal PR Awards honor the most outstanding PR, crisis and litigation communications efforts among corporations, agencies and law firms. Below we present the 2009 PR News Legal PR Awards winners and honorable mentions.… Continued

PR News Announces Winners of 2009 CSR Awards

February 26th, 2009 by

In recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to… Continued

How to Separate Your Business and Personal Life on Facebook

February 23rd, 2009 by

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely… Continued

Restructuring Orgs To Assess Risk and Manage Change

February 12th, 2009 by

Risks abound in today’s global business climate. Shattered investor confidence, slashed consumer spending and spiraling employee morale have all forced executives to take pause and reassess their organizations’ business models and recipes for success. With… Continued

The PR News Interview: Don’t Ask Permission to Measure…and Other Advice for PR Pros

February 12th, 2009 by

Johna Burke, Vice President at media monitoring and measurement company BurrellesLuce, is not one to pull the punch. When it comes to measuring communications activities, while there are short cuts to getting the top-line results, the best PR includes qualitative analysis that takes time and perspective. And when it comes to work/life balance, Johna is also a proponent of putting away the BlackBerry and re-energizing for the greater good of your company and your clients. PR News Group Publisher Diane Schwartz recently spoke with Johna from her Arizona office to discuss measurement challenges, the quest for a standard, and why bloggers cannot be ignored.

The PR News Interview: Don’t Ask Permission to Measure…and Other Advice for PR Pros

February 12th, 2009 by

Johna Burke, Vice President at media monitoring and measurement company BurrellesLuce, is not one to pull the punch. When it comes to measuring communications activities, while there are short cuts to getting the top-line results, the best PR includes qualitative analysis that takes time and perspective. And when it comes to work/life balance, Johna is also a proponent of putting away the BlackBerry and re-energizing for the greater good of your company and your clients. PR News Group Publisher Diane Schwartz recently spoke with Johna from her Arizona office to discuss measurement challenges, the quest for a standard, and why bloggers cannot be ignored.

Raising The Red Flag

February 11th, 2009 by

Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to… Continued

Necessary Evil: How To Conduct An Internal Audit

February 9th, 2009 by

According to Paul Argenti, professor of corporate communication at the Tuck School of Business, "The point of a communications audit is to figure out what everyone is doing, and if they are working in the… Continued