Coyne PR and Goodyear gave bloggers an inside look into the tire maker’s proving grounds in Akron, Ohio—a move afforded only to “traditional” media in the past. Coyne PR SVP Geoffrey Phelps lists six tips for treating bloggers with respect
While mainstream marketing and PR pros are setting their online sights on the younger generations, they might want to take a new look at those folks over 65 years of age.
More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers …
Tony Tapia of the Western Union Foundation has helped steer One World, One Family from the start. We asked him what companies should consider when executing a global campaign.
As economic realities shutter publications and shrink newsrooms and resources, PR professionals have had to transform their outreach efforts to often overtaxed reporters.
Steve Cody, managing partner at Peppercom, reveals five key questions to consider before taking on pro bono work.
Traditional tactics mesh well with sales results, particularly in the case of Verizon and its TV offering, FiOS. Eric Rabe, the company’s senior VP of media relations, says his role in creating awareness of FiOS launches is really all about sales.
Sam Ford, director of customer insights at Peppercom, offers tips for better PR/customer service interaction. Among them: Challenge upper management to think about how to better integrate the two units.
In a Harvard Business Review article “Let the Response Fit the Scandal,” authors Alice Tybout and Michelle Roehm try to patch that disconnect, writing about the gap between managers’ and customers’ perceptions of a crisis involving a brand.
Euro RSCG’s recent study of more than 1,200 social media users offers insights on how communications pros are using a myriad of options available in social and online media today. According to the study, the world is expanding and narrowing at the same time because of social media’s “hyperlocalization” quotient.