When Cisco Canada’s director of corporate affairs Willa Black came up with the idea of the One Million Acts of Green campaign, it was a risky proposition to sell, both internally and externally. Here are some tips from Black on pushing your Big Idea through:
Measurement is critical in proving PR’s value to an organization. But just how much do you know about metrics? Answer our pop quiz and you will find out.
The Ethisphere Institute found in its annual survey that L’Oréal, Ford and General Mills are among the "world’s most ethical companies." The institute assessed over 3,000 organizations based on a range of metrics, such as corporate citizenship and governance, innovation and broader "industry leadership."
A Unica study reveals that virtually all marketers struggle with turning data into actions, and IT support of communications technology is the No. 1 industry bottleneck.
Ipsos’ latest Business Elite study reveals that media consumption is growing among U.S. business leaders. The uncertain economic conditions of recent years have made access to business news more important for the most powerful businesspeople.
Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the process took about three years.
A study by Epsilon reveals that influencers can be hard to pinpoint specifically, but they cross gender, age, income levels and channels. The one constant is their tendency to talk about products and events.
PR News’ Measurement Conference in Washington, D.C., featured real-world, tested advice for developing and implementing effective measurement programs.
Although choosing a celebrity spokesperson is partly a guessing game, there are research firms to help guide agencies and organizations. Polling some 40,000 households, here are the overall Q Score ratings of likeable celebrities from Marketing Evaluations.
Working with celebrities as brand or cause spokespersons has never been more popular—or more dangerous. We present some guidelines to consider when matching up your organization’s brand or cause with the right spokesperson.