As the smartphone wars heat between Apple, Google, Blackberry, Palm and others, consumers buying the mobile handsets are expected to use them for purchases more this year.
Sandra Saias, EVP of Ogilvy PR’s global strategy and planning group, reveals the agency’s rebranding philosophy, beginning with the thought that all brands must have a point of view—a belief system that drives everything a brand does and helps it to attract widespread support:
Having planned and executed a number of their own events and attended their fair share of industry events, Melissa Connolly of Hofstra University and Chris Rosica of Rosica Public Relations share some advice for event success.
How can you better interact with the executive of your organization? Anticipate issues, problems, concerns and opportunities; prepare the boss before he or the client asks; have a plan.
Heavy use of social media platforms such as Facebook, YouTube and MySpace does not result in bad grades, says study.
Study: Two-thirds of companies have experimented with social media but have yet to launch significant campaigns around it.
While most people had negative feelings about the last decade, the public was more positive about the rise of the Internet and other technologies, cites a new survey.
Coyne PR and Goodyear gave bloggers an inside look into the tire maker’s proving grounds in Akron, Ohio—a move afforded only to “traditional” media in the past. Coyne PR SVP Geoffrey Phelps lists six tips for treating bloggers with respect
Thinking about setting up a formal social media training program in your organization? You may not need it to be as comprehensive as Edelman’s Belt System, but there are some basic things to keep in mind, says Phil Gomes, SVP of digital integration for Edelman.
While mainstream marketing and PR pros are setting their online sights on the younger generations, they might want to take a new look at those folks over 65 years of age.