Marketers aren’t very confident in metrics tracking online performance and say their biggest challenge is getting the big online picture of customer behavior, according to a survey
With PR now linked closely with customer service (through social media sites), a new study shows that consumers are experiencing poor customer service, and companies are paying dearly for it.
Although the Iams Home 4 the Holidays (IH4TH) global pet adoption initiative had helped more than 3 million families adopt pets, it was the biggest pet adoption program no one knew about.
Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage.
When distinguishing a problem from a crisis, how will your customers, employees and investors react to the news?
Katcher Vaughn & Bailey Public Relations account supervisor Heather Schablik shares her tips for other PR executives wishing to use the Culture of Wellness initiative as a template for similar cooperative efforts with clients.
For Heather Schablik, account supervisor at the Nashville-based Katcher Vaughn & Bailey Public Relations, there were numerous lessons learned while working on the Culture of Wellness program for client BlueCross BlueShield of Tennessee.
PR News presents the winners of its 2010 Legal PR Awards, which recognize excellence in litigation and law firm communications. From media relations to crisis management, these companies set the standard for legal communications.
While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research.
In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool.