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Launching a Training Model? Research, Test, Test Again

For organizations wishing to launch an initiative similar to CASASTART-UP, invest up front in understanding your audience and the best way to meet their needs. | MORE »

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The Art of Aligning Stakeholders to Key Goals and Messaging

One of the challenges of the CASASTART-UP initiative was making sure all the disparate individuals working on the project were aligned when it came to goals and messaging. | MORE »

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PR News Pop Quiz: Are You a Legal Eagle?

So you think you have a grasp of the legal implications of social media use? Take the PR News Pop Quiz and find out if you’re taking unnecessary risks. | MORE »

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Risk and Commitment Drive Employee Development

If you are not taking risks and giving employees’ opportunities that make you feel uncomfortable as a manager, you are not tapping into your employees’ potential. To put it another way, give employees maximum responsibility at the earliest opportunity. | MORE »

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CSR Values Must Permeate the Business, Says BT’s Kevin Moss

Kevin Moss’ keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values. | MORE »

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PR News Announces Winners of CSR Awards

At a Feb. 24 luncheon event at the National Press Club in Washington, D.C., PR News honored the best in corporate social responsibility communications. | MORE »

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Pet Project: Taking the Bite Out of Scare Tactics

Although the Iams Home 4 the Holidays (IH4TH) global pet adoption initiative had helped more than 3 million families adopt pets, it was the biggest pet adoption program no one knew about. | MORE »

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Breaking Through the National Media Clutter

Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage. | MORE »

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How to Distinguish a Problem From a Crisis

When distinguishing a problem from a crisis, how will your customers, employees and investors react to the news? | MORE »

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Business Leaders’ Use of Professional Networks

LinkedIn the top professional network site among business leaders, says poll; most use networks to keep track of peers, but some use them for important information | MORE »

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