Companies on Inc.’s 500 fastest-growing list are adopting social media at high rates. Polling members of Inc. Magazine’s 500 fastest-growing companies for a third straight year, a study conducted by the Center for Marketing Research at University of Massachusetts Dartmouth found the 45% of the companies are blogging.
A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year.
Sandra Saias, EVP of Ogilvy PR’s global strategy and planning group, reveals the agency’s rebranding philosophy, beginning with the thought that all brands must have a point of view—a belief system that drives everything a brand does and helps it to attract widespread support:
Having planned and executed a number of their own events and attended their fair share of industry events, Melissa Connolly of Hofstra University and Chris Rosica of Rosica Public Relations share some advice for event success.
Heavy use of social media platforms such as Facebook, YouTube and MySpace does not result in bad grades, says study.
Study: Two-thirds of companies have experimented with social media but have yet to launch significant campaigns around it.
While most people had negative feelings about the last decade, the public was more positive about the rise of the Internet and other technologies, cites a new survey.
Coyne PR and Goodyear gave bloggers an inside look into the tire maker’s proving grounds in Akron, Ohio—a move afforded only to “traditional” media in the past. Coyne PR SVP Geoffrey Phelps lists six tips for treating bloggers with respect
Thinking about setting up a formal social media training program in your organization? You may not need it to be as comprehensive as Edelman’s Belt System, but there are some basic things to keep in mind, says Phil Gomes, SVP of digital integration for Edelman.
How can you better interact with the executive of your organization? Anticipate issues, problems, concerns and opportunities; prepare the boss before he or the client asks; have a plan.