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Writing for the Web: Best Practices

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines: | MORE »

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Brand Survival in the Age of Asymmetric Comms

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice. … | MORE »

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Now & Then: A Retrospective on 3 Years in PR

For any other era or generation, a timeframe of three years would be a mere blip in the overall timeline of anything—a career, a trend, a lifetime, etc. But for me, that three-year timeframe marks … | MORE »

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Case Study: Going Digital to Market a New Product

According to Chris Anderson, editor of Wired magazine and author of Free: The Future of a Radical Price ( Hyperion, 2009), the most effective price is no price at all in the digital marketplace. | MORE »

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PR News Announces PR People Award Finalists, Hall of Fame Inductees & 15-to-Watch Selections

While its true that successful PR is often discussed in the context of campaigns, the ultimate drivers of any initiative are the individuals behind it whose creativity and ingenuity bring communications efforts from mere ideas to actual fruition. | MORE »

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How To…Leverage the Reach of Local Newspapers

“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of … | MORE »

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NonProfit PR Awards: Video/Podcast Program

Campaign: To Catch a Pirate Winner: Business Software Alliance & FD In the computer community, software piracy is a serious problem, resulting in the loss of billions of dollars a year. Wishing to mitigate this … | MORE »

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NonProfit PR Awards: Social Media

Campaign: Defense Media Activity—The Pentagon Channel Winner: The Defense Media Activity—Alexandria The Defense Media Activity-Alexandria realized that The Pentagon Channel, AFPS and Emerging Media possessed the platforms needed to cross-promote stories that would reach its … | MORE »

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NonProfit PR Awards: PR on a Shoestring

Campaign: A Dog for Obama Winner: American Kennel Club When President Obama publicly made a promise to give his daughters a dog following his election, the American Kennel Club used this opportunity as a platform … | MORE »

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NonProfit PR Awards: Marketing Communications

Campaign:.ORG’s Rollout of DNSSEC Winner:.ORG, The Public Interest Registry To raise awareness of the need to have widespread adoption of Domain Name System Security Extensions (DNSSEC), which protects Internet services from domain name system attacks,.ORG, … | MORE »

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