Media Relations Tactics for Weathering Crises

April 6th, 2009 by

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new… Continued

Communicating With Employees in Challenging Times

April 1st, 2009 by

Successfully leading a large organization through a time of change or uncertainty is not solely about developing and executing a business plan. Success during periods of dislocation often hinges on ensuring that employees at all… Continued

CableFAXIES Awards Winners Announced

March 30th, 2009 by

Showtime Networks’ PR pros were named PR Team of the Year at the CableFAXIES Awards luncheon held today at the National Press Club in Washington, D.C, where CableFAX: The Magazine (sister publication of PR News)… Continued

There Is Room for Improvement in PR Values

March 26th, 2009 by

A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us as PR professionals… Continued

The Human Element of Media Messages

March 25th, 2009 by

It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued

Tactics for Pitching Media Reps

March 23rd, 2009 by

There are specific pitching tactics depending on the type of media you are targeting; there are also best practices that apply to media categories across the board, especially when your media relations efforts are based… Continued

Social Media, Reputation Metrics and…Britney Spears: PR News Debuts Its Inaugural Media Relations Forum

March 11th, 2009 by

Attracting a diverse crowd of nearly 200, PR News’ inaugural Media Relations Forum made an auspicious bow March 10 at the National Press Club in Washington D.C. In a day jam-packed with back-to-back sessions that… Continued

Key Tactics For Downsizing

March 5th, 2009 by

During a layoff, communication is even more important. Employees who are leaving and those who are staying need to know some of the same things but for very different reasons, and those who are staying… Continued

Measuring the Real Value of Internet Media

March 5th, 2009 by

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued

PR News Announces Winners of 2009 Legal PR Awards

March 4th, 2009 by

PR News’ Legal PR Awards honor the most outstanding PR, crisis and litigation communications efforts among corporations, agencies and law firms. Below we present the 2009 PR News Legal PR Awards winners and honorable mentions.… Continued