How can you better interact with the executive of your organization? Anticipate issues, problems, concerns and opportunities; prepare the boss before he or the client asks; have a plan.
Heavy use of social media platforms such as Facebook, YouTube and MySpace does not result in bad grades, says study.
Study: Two-thirds of companies have experimented with social media but have yet to launch significant campaigns around it.
While most people had negative feelings about the last decade, the public was more positive about the rise of the Internet and other technologies, cites a new survey.
While mainstream marketing and PR pros are setting their online sights on the younger generations, they might want to take a new look at those folks over 65 years of age.
More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers …
Tony Tapia of the Western Union Foundation has helped steer One World, One Family from the start. We asked him what companies should consider when executing a global campaign.
As economic realities shutter publications and shrink newsrooms and resources, PR professionals have had to transform their outreach efforts to often overtaxed reporters.
Steve Cody, managing partner at Peppercom, reveals five key questions to consider before taking on pro bono work.
Traditional tactics mesh well with sales results, particularly in the case of Verizon and its TV offering, FiOS. Eric Rabe, the company’s senior VP of media relations, says his role in creating awareness of FiOS launches is really all about sales.