Featured


avatar

Video Viewing Up

According to a comScore survey of online video viewing, the number of videos delivered online in February decreased, but viewership overall increased. | MORE »

Comments Off

avatar

Mobile Behavior Depends on Demo

Merkle’s study of online consumers’ mobile behavior across demographics concluded that younger people and men have the most access to the mobile Internet. | MORE »

Comments Off

avatar

Branding Turnoffs

Adweek Media/Harris asks consumers what turns them off to brands, negative impressions affect consumers’ buying decisions more in higher income and education brackets. | MORE »

Comments Off

avatar

Tchotchkes For Journos: Media Hit or The Perfect Re-Gift?

As part of the intensive media outreach to build awareness of online coupon site RetailMeNot.com, Schwartz Communications deployed an established PR tactic—sending a gift to the desks of tier-one journalists and Web producers. The Holiday … | MORE »

Comments Off

avatar

Public Expects Biz to Support Health

According to an Edelman survey, health is catching up with “green” as a key CSR issue—73% of respondents said that protecting public health is just as important as protecting the environment. | MORE »

Comments Off

avatar

How to Make Your Campaign Video Viral-Ready

The Greater Philadelphia Tourism Marketing Corp. was able to create a video with staying power. While it’s tricky to predict what will strike a chord with consumers, “Love” videographer Ted Passon provides insights into making a video that stays within a reasonable budget. | MORE »

Comments Off

avatar

Will Prediction Markets Be the Next Big PR Research Thing?

The usual practice in the market research world is to target an elite few when testing products and/or concepts. Now, online survey company Infosurv and BrainJuicer, in the U.K., are turning that adage on its head—the new thinking banks on the premise that large groups of people are wiser than an elite few. | MORE »

Comments Off

avatar

Consumer Confidence on the Rise Again

The Conference Board’s Consumer Confidence Index rebounded in March after a big drop in February. The monthly index measures 5,000 households for their level of optimism about the economy. | MORE »

Comments Off

avatar

Chronic Illnesses Affect Amount and Level of Internet Use

Data gathered by the Pew Internet & American Life Project shows that adults with chronic illnesses spend significantly less time on the Internet, which may influence the decision-making of PR professionals in healthcare. | MORE »

Comments Off

avatar

Answers to the PR News Pop Quiz

ANSWERS TO THE PR NEWS POP QUIZ 1. False: The best measure is whether your program or campaign achieves the objectives you’ve set prior to its launch. Media is only one avenue for PR activity, … | MORE »

Comments Off