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Social Media & Multiple Personality Disorder

April 15th, 2009 by

The current state of social media encourages multiple personality disorder—one profile for friends on MySpace, another for your business life on LinkedIn and yet another for Twitter. This has allowed individuals to create multiple personalities… Continued

Urban vs. Rural Community Outreach Tactics

April 8th, 2009 by

Community outreach—or, if you prefer, "community engagement"—has become an essential part of any firm’s toolbox for issues management and/or public affairs. Public relations professionals must be able to adapt and elevate their community outreach and… Continued

CableFAXIES PR Team of the Year: Showtime Networks

April 6th, 2009 by

Everyone knows the importance of a first impression when meeting new people. Showtime’s PR team has extended that axiom to apply to its work. That’s why Showtime spends so much time creating its press materials,… Continued

Media Relations Tactics for Weathering Crises

April 6th, 2009 by

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new… Continued

Communicating With Employees in Challenging Times

April 1st, 2009 by

Successfully leading a large organization through a time of change or uncertainty is not solely about developing and executing a business plan. Success during periods of dislocation often hinges on ensuring that employees at all… Continued

CableFAXIES Awards Winners Announced

March 30th, 2009 by

Showtime Networks’ PR pros were named PR Team of the Year at the CableFAXIES Awards luncheon held today at the National Press Club in Washington, D.C, where CableFAX: The Magazine (sister publication of PR News)… Continued

There Is Room for Improvement in PR Values

March 26th, 2009 by

A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us as PR professionals… Continued

The Human Element of Media Messages

March 25th, 2009 by

It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued

Tactics for Pitching Media Reps

March 23rd, 2009 by

There are specific pitching tactics depending on the type of media you are targeting; there are also best practices that apply to media categories across the board, especially when your media relations efforts are based… Continued

Social Media, Reputation Metrics and…Britney Spears: PR News Debuts Its Inaugural Media Relations Forum

March 11th, 2009 by

Attracting a diverse crowd of nearly 200, PR News’ inaugural Media Relations Forum made an auspicious bow March 10 at the National Press Club in Washington D.C. In a day jam-packed with back-to-back sessions that… Continued