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PR, Marketing Red Over Green?

Survey shows control issues between the two camps over green initiatives. 57% of PR practitioners say that have control of sustainability programs. Sales and operations, on the other hand, are skeptical that marketers have so much control of sustainability programs, with just 41% and 21%, respectively, saying control lies in the hands of marketers. | MORE »

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Tips for Going Grassroots

Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful grassroots campaign. | MORE »

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PR News Announces CSR Awards Finalists

In challenging economic times, corporate social responsibility efforts could get short shrift, but that’s not the case for the CSR Awards finalists listed below, who have raised the bar in communicating CSR successes. The winners … | MORE »

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Six Tips for an Effective Movile APP Campaign

Considering launching a mobile app for your organization? Here are some tips from Vijay Chattha, head of mobile apps marketing and PR agency AppLaunchPR. | MORE »

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A CMO Weighs in on the Marketing/PR Divide

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two, … | MORE »

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Social Media for Brand Marketers: Still in Experimental Mode

The massive popularity of social media platforms like Facebook and Twitter has compelled brand marketers to integrate them into their marketing initatives pronto. But when everyone is an admitted rookie in this game, how do … | MORE »

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Email Marketing: The ROI King

It may be the least sexy tool in your digital marketing arsenal, but did you know that in terms of ROI, email is probably its top performer? Such was the assertion made by Jeff Rohrs, … | MORE »

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Geography a Factor In Corporate Citizenship

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University. | MORE »

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Fast-Growing Companies Going Social

Companies on Inc.’s 500 fastest-growing list are adopting social media at high rates. Polling members of Inc. Magazine’s 500 fastest-growing companies for a third straight year, a study conducted by the Center for Marketing Research at University of Massachusetts Dartmouth found the 45% of the companies are blogging. | MORE »

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Midsized PR Firms Optimistic for 2010

A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year. | MORE »

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