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Influencers Vary Widely

A study by Epsilon reveals that influencers can be hard to pinpoint specifically, but they cross gender, age, income levels and channels. The one constant is their tendency to talk about products and events. | MORE »

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Measurement Conference: Proving ROI With Quantifiable Terms

PR News’ Measurement Conference in Washington, D.C., featured real-world, tested advice for developing and implementing effective measurement programs. | MORE »

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Q Score: Celebrity Research Uncovers the Next Big Thing

Although choosing a celebrity spokesperson is partly a guessing game, there are research firms to help guide agencies and organizations.  Polling some 40,000 households, here are the overall Q Score ratings of likeable celebrities from Marketing Evaluations. | MORE »

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Dancing With the Stars: Brand Match-Making With Celebrities

Working with celebrities as brand or cause spokespersons has never been more popular—or more dangerous. We present some guidelines to consider when matching up your organization’s brand or cause with the right spokesperson. | MORE »

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Bing Gets Search Boost

Nielsen Research showed that Bing has made gains among search engines, suggesting it may warrant more attention. | MORE »

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Social Media Mobile Use Rises

A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go. | MORE »

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Finance Firms’ Reps Dive

Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap. | MORE »

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Face-To-Face Still Out Front In Communications Efforts

Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration. | MORE »

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Key Points in Boomer Behavior Study

According to a study by Brain Sells, Baby Boomers still seek growth, all the while acknowledging new limitations in resources. The findings show that as Baby Boomers age, their home range will become more important and getting settled in new spaces will require new interpersonal and wider social arrangements. | MORE »

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Digital Ad Revenue to Top Print This Year

A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print. | MORE »

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