There’s been many a research paper on social behavior, but none may be as tantalizing to communications pros as a book released late this year by two academics. Researchers Nicholas Christakis and James Fowler give …
A new study fielded by Vocus surveyed more 1,800 marketing and PR executives on the topic of PR planning for 2010. A key takeaway: Though social media has been a primary catalyst for change in the PR industry, respondents see PR’s role in the overall marketing mix becoming increasingly more important.
In a Harvard Business Review article “Let the Response Fit the Scandal,” authors Alice Tybout and Michelle Roehm try to patch that disconnect, writing about the gap between managers’ and customers’ perceptions of a crisis involving a brand.
Rapid-fire presentations covering crisis communications, social media, public affairs, media relations and more made "know-it-all’s" of conference participants.
Best practices revealed by three thought leaders at Washington D.C. event cover listening, integrated social media campaigns and responding to stakeholders in a crisis.
Weber Shandwick’s Leslie Gaines-Ross and Turner Broadcasting System’s Sal Petruzzi were among PR News‘ PR People Award winners announced today at the National Press Club in Washington, D.C.
Fielded to nearly 600 PR professionials, this PR News/PRWeb survey aimed to learn the tactics, perceptions and trends around traditional (sent through the wire) and online press releases. The survey findings show that press releases are in a transformational stage.
Much has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively …
Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines:
Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice. …