Prevent, Manage, Recover, Repeat: 3 Stages of Crisis Communications

May 11th, 2009 by

What began as a tasteless prank quickly snowballed into a monumental reputational crisis for Domino’s in mid-April. The scene: One pizza-chain employee prepares sandwiches in the most unsanitary manner imaginable (think snot, flatulence…enough said) while… Continued

Speechwriting: Speaking to Be Heard and Understood

May 6th, 2009 by

The words “speech” and “talk” can be used interchangeably for a reason: A speaker should always sound as if he or she is talking to the audience rather than reading a script. A smart guy… Continued

Human Rights Threat Matrix: Corporate Responsibility Through a Legal Lens

May 4th, 2009 by

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR)… Continued

Rock the Boat: Leveraging a Downturn to Engage in M&A

May 4th, 2009 by

Question: What do Diageo, IBM, Bank of America and Johnson & Johnson have in common? Answer: Each company entered into or completed a successful acquisition that served its stakeholders and bottom lines well in the… Continued

Get Buzzed: Driving Bottom-Line Results via Integrated Marketing

May 4th, 2009 by

It just might be the worst-kept secret of social media marketing: You can’t make something “go viral,” nor can you force a campaign to generate “buzz.” Rather, these online marketing standards are met only upon… Continued

The PR News Interview, KC Brown: Go Naked, or at Least Be Public With Your Goals & Performance

May 4th, 2009 by

KC Brown knew early on that he wanted to be in Public Relations, and specifically on the research side. Armed with a master’s degree in mass communication research, Brown is a force to be reckoned with when it comes to discussing the need for companies to measure their outputs and outcomes.

It’s a well-worn mantra in PR that if it can’t be measured it shouldn’t be done. But we all know that mantra is better said than practiced.

Product Liability Litigation: Get Your Story Straight

April 23rd, 2009 by

From The Cat in the Hat to The Bourne Identity, Americans love a good story. We cheer the good guys, jeer the bad guys, feel sympathy for those who’ve been wronged and root for justice… Continued

The PR News Interview, Kye Strance: Measuring Up

April 21st, 2009 by

Kye Strance, who heads product management for software company Vocus, has witnessed a sea change in the PR trade since he started with the company 12 years ago. And while it’s no surprise that even the definition of “media” has changed in the past decade, it is always encouraging to hear that more and more communicators understand the need to measure their PR efforts and that there’s more value placed on quality of media impressions over quantity.

Deliver a Compelling Presentation to Any Audience

April 20th, 2009 by

Public speaking comes with communicators’ job description, and these executives have to do it in so many capacities: presenting campaign results to senior management, pitching ideas to clients, holding press conferences, delivering presentations at conferences—the… Continued

Build & Engage Communities Through Social Media

April 20th, 2009 by

The adage may say otherwise, but just because you build it doesn’t mean they will come—at least not in the context of digital communities executives build around their brands. On the contrary, the Web constructs… Continued