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Reaching Community Papers

When conducting media outreach in smaller communities, don’t skip over community newspapers. Holly Michael, communications manager for Good Samaritan Hospital in Dayton, Ohio, regularly leverages community papers when promoting hospital programs. Here’s her tips for … | MORE »

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Three Ways to Improve Your Sales Metrics

Measuring and optimizing a campaign’s success doesn’t have to be a painful process. One way to improve measurement would be to track sales data. Tactics that drive traffic to a client’s site are great, but is that traffic converting? Always tie traffic back to measurable results. | MORE »

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Translating Your Metrics Into Business-Ready ROI

Here’s four sure-fire tips—courtesy of Diane Thieke, marketing director at Dow Jones & Co.—to help you measure the right activities and then successfully translate your results throughout the business. 1. Go ahead and jump in—before … | MORE »

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Steps to Prevent Social Media Litigation

Marketers should advise bloggers with whom they have a material connection (e.g., provide payment or free product [in certain instances], blog service, etc.) to disclose their relationship with the marketer whenever making a positive review about the marketer or its products or services. | MORE »

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Operating on a Shoestring

Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring. | MORE »

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PR Agency Makes Capitol Splash

Things were hopping this week at TrendyMinds, an advertising and PR agency based in Indianapolis, as Tuesday it announced that its founder, Trevor Yager, had been invited to President Obama’s State of the Union address … | MORE »

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Content is Key to Social Media Success

New and repurposed content such as news announcements, ad spots and YouTube videos is crucial to Facebook success | MORE »

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Social Media First Step: Finding Influencers

Existing Facebook search tool can help identify key influencers through key words and phrases that pertain to the brand, industry or organization—no bells and whistles are needed. | MORE »

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Think Single Destination on Facebook

According to expert Facebook practitioners, having multiple Facebook pages fragments your audience and prevents diverse conversations. | MORE »

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Communicating With Key Stakeholders During a Crisis

Responding to a ship hijacking by Somali pirates, Tom Rozycki, SVP of Cubitt Jacobs & Prosek, had an intense two-month experience interacting with families of hostages and other stakeholders. Here are some tips learned from … | MORE »

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