Featured


avatar

Cyber-Crime Threatens Digital Platforms

As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through social media sites jumped 70% between 2008 and 2009. | MORE »

Comments Off

avatar

Humor as a Serious Weapon

A turning point in the campaign to get the California menu-labeling bill (SB 1420) passed into legislation (and secure gubernatorial approval) was the release of a YouTube video that used irreverent humor to fortify its stance against the opposition, in this case, the Restaurant Association in California. | MORE »

Comments Off

avatar

Policy Battles: Winning Over the Public

Michael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California. | MORE »

Comments Off

avatar

Executive Speaking Tips From a Speechwriting Vet

Robert Lehrman, communications professor at American University, offers some sage advice on how to get the most out of your executive speaking opportunities. | MORE »

Comments Off

avatar

Paper-a-Day Habit Ending?

A new Adweek Media/Harris Poll finds just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print, almost every day. | MORE »

Comments Off

avatar

Making the Case For Weighted Media Cost

Is weight Media Cost the answer to AVE? A new white paper issued by the Institute for Public Relations, “New Paradigm for Media Analysis: Weighted Media Cost” (by Angela Jeffrey, Bruce Jeffries-Fox and Brad L. Rawlins) presents research that demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in. | MORE »

Comments Off

avatar

Steps to Prevent Social Media Litigation

Marketers should advise bloggers with whom they have a material connection (e.g., provide payment or free product [in certain instances], blog service, etc.) to disclose their relationship with the marketer whenever making a positive review about the marketer or its products or services. | MORE »

Comments Off

avatar

Operating on a Shoestring

Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring. | MORE »

Comments Off

avatar

Reaching Community Papers

When conducting media outreach in smaller communities, don’t skip over community newspapers. Holly Michael, communications manager for Good Samaritan Hospital in Dayton, Ohio, regularly leverages community papers when promoting hospital programs. Here’s her tips for … | MORE »

Comments Off

avatar

Three Ways to Improve Your Sales Metrics

Measuring and optimizing a campaign’s success doesn’t have to be a painful process. One way to improve measurement would be to track sales data. Tactics that drive traffic to a client’s site are great, but is that traffic converting? Always tie traffic back to measurable results. | MORE »

Comments Off