It just might be the worst-kept secret of social media marketing: You can’t make something “go viral,” nor can you force a campaign to generate “buzz.” Rather, these online marketing standards are met only upon… Continued
KC Brown knew early on that he wanted to be in Public Relations, and specifically on the research side. Armed with a master’s degree in mass communication research, Brown is a force to be reckoned with when it comes to discussing the need for companies to measure their outputs and outcomes.
It’s a well-worn mantra in PR that if it can’t be measured it shouldn’t be done. But we all know that mantra is better said than practiced.
A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR)… Continued
From The Cat in the Hat to The Bourne Identity, Americans love a good story. We cheer the good guys, jeer the bad guys, feel sympathy for those who’ve been wronged and root for justice… Continued
Kye Strance, who heads product management for software company Vocus, has witnessed a sea change in the PR trade since he started with the company 12 years ago. And while it’s no surprise that even the definition of “media” has changed in the past decade, it is always encouraging to hear that more and more communicators understand the need to measure their PR efforts and that there’s more value placed on quality of media impressions over quantity.
Public speaking comes with communicators’ job description, and these executives have to do it in so many capacities: presenting campaign results to senior management, pitching ideas to clients, holding press conferences, delivering presentations at conferences—the… Continued
The current state of social media encourages multiple personality disorder—one profile for friends on MySpace, another for your business life on LinkedIn and yet another for Twitter. This has allowed individuals to create multiple personalities… Continued
Community outreach—or, if you prefer, "community engagement"—has become an essential part of any firm’s toolbox for issues management and/or public affairs. Public relations professionals must be able to adapt and elevate their community outreach and… Continued