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Study: Newspapers Still Main Driver of Knowledge

Exploration of Baltimore’s news ecosystem finds that 8 out of 10 stories are repeated or repackaged information. A study by the Pew Research Center’s Project for Excellence in Journalism exploring the news ecosystem in Baltimore suggests that while the news landscape has rapidly expanded, most of what the public learns is still overwhelmingly driven by traditional media—particularly newspapers. | MORE »

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2009 Rocked by Media Closures, Says Report

Newspapers hit hard in changing media landscape. Media relations specialists have fewer newspapers to target, as approximately 293 papers folded in 2009, with nearly 100 of them closing up shop in the first quarter alone, says the “2010 State of the Media” report from Vocus. | MORE »

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PR, Marketing Red Over Green?

Survey shows control issues between the two camps over green initiatives. 57% of PR practitioners say that have control of sustainability programs. Sales and operations, on the other hand, are skeptical that marketers have so much control of sustainability programs, with just 41% and 21%, respectively, saying control lies in the hands of marketers. | MORE »

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Tips for Going Grassroots

Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful grassroots campaign. | MORE »

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PR News Announces CSR Awards Finalists

In challenging economic times, corporate social responsibility efforts could get short shrift, but that’s not the case for the CSR Awards finalists listed below, who have raised the bar in communicating CSR successes. The winners … | MORE »

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Six Tips for an Effective Movile APP Campaign

Considering launching a mobile app for your organization? Here are some tips from Vijay Chattha, head of mobile apps marketing and PR agency AppLaunchPR. | MORE »

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A CMO Weighs in on the Marketing/PR Divide

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two, … | MORE »

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Social Media for Brand Marketers: Still in Experimental Mode

The massive popularity of social media platforms like Facebook and Twitter has compelled brand marketers to integrate them into their marketing initatives pronto. But when everyone is an admitted rookie in this game, how do … | MORE »

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Email Marketing: The ROI King

It may be the least sexy tool in your digital marketing arsenal, but did you know that in terms of ROI, email is probably its top performer? Such was the assertion made by Jeff Rohrs, … | MORE »

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Smartphone Explosion Heats Up Mobile Commerce

As the smartphone wars heat between Apple, Google, Blackberry, Palm and others, consumers buying the mobile handsets are expected to use them for purchases more this year.
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