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Big Biz Favors Reform

Corporate America favors the proposed government financial reforms, according to a new survey. | MORE »

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B2Bs Put Money in Marketing

The majority of B2B marketers will have at least the same marketing budget in 2010 as they did in 2009, says a Loop Demand Gen survey. | MORE »

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Small Biz Budgets Steady

An Administaff survey shows that small business owners are increasingly confident about the economy, with government interference as the top long-term concern. Findings include: | MORE »

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Twitter Awareness Explodes

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage. | MORE »

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The Value of One-on-One vs. Large-Scale Press Events

Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press. | MORE »

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Gen Yers Luxury Minded

A survey by NYU Stern and prestige brand think tank L2 reveals that Apple is high on the list of brands that are most desirable among Gen Yers. | MORE »

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Traits For the Top: What It Takes To Be a Communications Leader

In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge. | MORE »

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PR News Q&A: C-Suite Getting Serious About Crisis Planning

APCO Worldwide’s Eliot Hoff offers a preview of his panel discussion to be held at PR News’ Public Affairs Conference. | MORE »

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Customer Analytics Top Marketing Priority

According to the Chief Marketing Officer (CMO) Council’s recent survey, customer analytics are a top priority for marketers in the coming year. The survey drew from 600 senior marketing managers in the Council’s network. | MORE »

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PR Agency Revenue Down 8.9% in 2009

An annual Advertising Age report for 2009 reveals that revenue and jobs are at a 16-year low in the agency sector. Revenue for U.S. marketing-communications agencies—advertising, marketing services, media, health care, and public relations—tumbled 7.5% to $28.4 billion in 2009. | MORE »

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