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Pet Project: Taking the Bite Out of Scare Tactics

Although the Iams Home 4 the Holidays (IH4TH) global pet adoption initiative had helped more than 3 million families adopt pets, it was the biggest pet adoption program no one knew about. | MORE »

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Breaking Through the National Media Clutter

Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage. | MORE »

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How to Distinguish a Problem From a Crisis

When distinguishing a problem from a crisis, how will your customers, employees and investors react to the news? | MORE »

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PR News Announces Legal PR Award Winners

PR News presents the winners of its 2010 Legal PR Awards, which recognize excellence in litigation and law firm communications. From media relations to crisis management, these companies set the standard for legal communications. | MORE »

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Getting the Best Return from Online Surveys

While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research. | MORE »

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Optimizing the Agency/Client Comms Relationship

Katcher Vaughn & Bailey Public Relations account supervisor Heather Schablik shares her tips for other PR executives wishing to use the Culture of Wellness initiative as a template for similar cooperative efforts with clients. | MORE »

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Getting the Message Out

For Heather Schablik, account supervisor at the Nashville-based Katcher Vaughn & Bailey Public Relations, there were numerous lessons learned while working on the Culture of Wellness program for client BlueCross BlueShield of Tennessee. | MORE »

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PR News Q&A: For Aflac’s Kane, Reputation Is Everything

In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool. | MORE »

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Paper-a-Day Habit Ending?

A new Adweek Media/Harris Poll finds just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print, almost every day. | MORE »

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Study: CEOs’ Confidence Up—Concern for Shift in Consumer Behavior

According to PricewaterhouseCoopers ’ annual global CEO survey, 81% of CEOs worldwide are confident of their prospects for the next 12 months, while only 18% said they remained pessimistic. | MORE »

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