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Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative

May 22nd, 2009 by

The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone,… Continued

Budgeting PR Staff Time and Online Resources

May 20th, 2009 by

In recent articles for PR News Online, I’ve described the importance of measurement to your Web initiatives, and how to examine whether your social media efforts are working. Now it’s time to look at the… Continued

Agencies, Clients and Social Media

May 20th, 2009 by

Facebook.Twitter. LinkedIn. FriendFeed. The world of social media has added much more than a litany of new buzzwords to the professional communicator’s lexicon.

Where Are the Best Places to Work in PR?

May 19th, 2009 by

“Best Companies to Work for” lists have served as a barometer of success for decades, but how does your organization rank in the context of public relations? If you work at a PR agency, or… Continued

Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis

May 18th, 2009 by

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued

SEO & SEM 3.0: Demystifying Social Media Optimization to Bring Consumers to You

May 14th, 2009 by

“Social media is not a campaign. It’s a commitment.”

These words, spoken by imc strategy lab Digital Managing Director Robb Hecht, neatly summarize the mind-set that is required to truly maximize the opportunities put forth in the digital space.

Necessary Evil: SEO Terms Communicators Need to Know

May 11th, 2009 by

At first glance, Web jargon might make right-brained communications executives squeamish, but fear not: Taking some time to learn a few basics will enhance your social media SEO and SEM strategies tenfold. The following tools… Continued

Prevent, Manage, Recover, Repeat: 3 Stages of Crisis Communications

May 11th, 2009 by

What began as a tasteless prank quickly snowballed into a monumental reputational crisis for Domino’s in mid-April. The scene: One pizza-chain employee prepares sandwiches in the most unsanitary manner imaginable (think snot, flatulence…enough said) while… Continued

Speechwriting: Speaking to Be Heard and Understood

May 6th, 2009 by

The words “speech” and “talk” can be used interchangeably for a reason: A speaker should always sound as if he or she is talking to the audience rather than reading a script. A smart guy… Continued

The PR News Interview, KC Brown: Go Naked, or at Least Be Public With Your Goals & Performance

May 4th, 2009 by

KC Brown knew early on that he wanted to be in Public Relations, and specifically on the research side. Armed with a master’s degree in mass communication research, Brown is a force to be reckoned with when it comes to discussing the need for companies to measure their outputs and outcomes.

It’s a well-worn mantra in PR that if it can’t be measured it shouldn’t be done. But we all know that mantra is better said than practiced.