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Best-in-Class Twitter Strategies for PR Execs

June 1st, 2009 by

If you are still looking for a reason to join Twitter, then you’ve already missed the boat. With an estimated 5 million users (and growing), nearly $60 million in secured funding and interest from big-time… Continued

Top Communications Execs Consider ‘The Great Reputation Crisis’

May 26th, 2009 by

On May 15, 2009, a panel of corporate communications executives at leading corporations participated in a panel discussion entitled “The Great Reputation Crisis—and How to Respond.” Featured as part of the IPREX Annual Meeting held… Continued

Maximize the Impact of Your Corporate Messaging

May 26th, 2009 by

Advertising, public relations and Web marketing are tactics that virtually every organization uses to reach their customers and prospects. Companies ultimately spend whatever it takes to develop strategic branding messages that will click with their… Continued

Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative

May 22nd, 2009 by

The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone,… Continued

Agencies, Clients and Social Media

May 20th, 2009 by

Facebook.Twitter. LinkedIn. FriendFeed. The world of social media has added much more than a litany of new buzzwords to the professional communicator’s lexicon.

Budgeting PR Staff Time and Online Resources

May 20th, 2009 by

In recent articles for PR News Online, I’ve described the importance of measurement to your Web initiatives, and how to examine whether your social media efforts are working. Now it’s time to look at the… Continued

Where Are the Best Places to Work in PR?

May 19th, 2009 by

“Best Companies to Work for” lists have served as a barometer of success for decades, but how does your organization rank in the context of public relations? If you work at a PR agency, or… Continued

Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis

May 18th, 2009 by

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued

SEO & SEM 3.0: Demystifying Social Media Optimization to Bring Consumers to You

May 14th, 2009 by

“Social media is not a campaign. It’s a commitment.”

These words, spoken by imc strategy lab Digital Managing Director Robb Hecht, neatly summarize the mind-set that is required to truly maximize the opportunities put forth in the digital space.

Necessary Evil: SEO Terms Communicators Need to Know

May 11th, 2009 by

At first glance, Web jargon might make right-brained communications executives squeamish, but fear not: Taking some time to learn a few basics will enhance your social media SEO and SEM strategies tenfold. The following tools… Continued