The usual practice in the market research world is to target an elite few when testing products and/or concepts. Now, online survey company Infosurv and BrainJuicer, in the U.K., are turning that adage on its head—the new thinking banks on the premise that large groups of people are wiser than an elite few.
ANSWERS TO THE PR NEWS POP QUIZ 1. False: The best measure is whether your program or campaign achieves the objectives you’ve set prior to its launch. Media is only one avenue for PR activity, …
When Cisco Canada’s director of corporate affairs Willa Black came up with the idea of the One Million Acts of Green campaign, it was a risky proposition to sell, both internally and externally. Here are some tips from Black on pushing your Big Idea through:
Measurement is critical in proving PR’s value to an organization. But just how much do you know about metrics? Answer our pop quiz and you will find out.
The Conference Board’s Consumer Confidence Index rebounded in March after a big drop in February. The monthly index measures 5,000 households for their level of optimism about the economy.
Data gathered by the Pew Internet & American Life Project shows that adults with chronic illnesses spend significantly less time on the Internet, which may influence the decision-making of PR professionals in healthcare.
The Ethisphere Institute found in its annual survey that L’Oréal, Ford and General Mills are among the "world’s most ethical companies." The institute assessed over 3,000 organizations based on a range of metrics, such as corporate citizenship and governance, innovation and broader "industry leadership."
A Unica study reveals that virtually all marketers struggle with turning data into actions, and IT support of communications technology is the No. 1 industry bottleneck.
Ipsos’ latest Business Elite study reveals that media consumption is growing among U.S. business leaders. The uncertain economic conditions of recent years have made access to business news more important for the most powerful businesspeople.
Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the process took about three years.