If you are still looking for a reason to join Twitter, then you’ve already missed the boat. With an estimated 5 million users (and growing), nearly $60 million in secured funding and interest from big-time… Continued
On May 15, 2009, a panel of corporate communications executives at leading corporations participated in a panel discussion entitled “The Great Reputation Crisis—and How to Respond.” Featured as part of the IPREX Annual Meeting held… Continued
Advertising, public relations and Web marketing are tactics that virtually every organization uses to reach their customers and prospects. Companies ultimately spend whatever it takes to develop strategic branding messages that will click with their… Continued
The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone,… Continued
Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish… Continued
“Social media is not a campaign. It’s a commitment.”
These words, spoken by imc strategy lab Digital Managing Director Robb Hecht, neatly summarize the mind-set that is required to truly maximize the opportunities put forth in the digital space.
At first glance, Web jargon might make right-brained communications executives squeamish, but fear not: Taking some time to learn a few basics will enhance your social media SEO and SEM strategies tenfold. The following tools… Continued