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Steps to Prevent Social Media Litigation

Marketers should advise bloggers with whom they have a material connection (e.g., provide payment or free product [in certain instances], blog service, etc.) to disclose their relationship with the marketer whenever making a positive review about the marketer or its products or services. | MORE »

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Operating on a Shoestring

Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring. | MORE »

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PR Agency Makes Capitol Splash

Things were hopping this week at TrendyMinds, an advertising and PR agency based in Indianapolis, as Tuesday it announced that its founder, Trevor Yager, had been invited to President Obama’s State of the Union address … | MORE »

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Content is Key to Social Media Success

New and repurposed content such as news announcements, ad spots and YouTube videos is crucial to Facebook success | MORE »

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Social Media First Step: Finding Influencers

Existing Facebook search tool can help identify key influencers through key words and phrases that pertain to the brand, industry or organization—no bells and whistles are needed. | MORE »

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Think Single Destination on Facebook

According to expert Facebook practitioners, having multiple Facebook pages fragments your audience and prevents diverse conversations. | MORE »

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Communicating With Key Stakeholders During a Crisis

Responding to a ship hijacking by Somali pirates, Tom Rozycki, SVP of Cubitt Jacobs & Prosek, had an intense two-month experience interacting with families of hostages and other stakeholders. Here are some tips learned from … | MORE »

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Executive Lessons Learned From a Hostage Crisis

James Christodoulou, president and CEO of Industrial Shipping and Enterprises Corp., was at the center of communications around obtaining the safe release of 28 hostages held by Somali pirates on one of his company’s ships. … | MORE »

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Facebook-Focused Campaign Drives Success for AFLAC

When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make. | MORE »

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Minority Web Disconnect Hurts Targeted Communications

Low percentage of minorities going online, says study. Less than half of African-Americans and Hispanics polled in a survey regularly use the Internet, making them hard targets for messaging. | MORE »

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