Featured


avatar

Twitter Watch: Fortune 50′s Twitter Presence

PR News tracks the Twitter presence of the top-earning Fortune 50 companies. | MORE »

Comments Off

avatar

PR Budget Adjustment: When ‘Ruthless’ is a Good Thing

One industry sector whose budgets are notoriously scrutinized is healthcare—particularly within hospitals. Budget-cutting considerations can easily be transferred to other industries. | MORE »

Comments Off

avatar

What CMOs Are Thinking About: Digital Marketing Top of Mind

In a recent poll of CMOs, more than a third of respondents intend to implement big marketing projects to improve effectiveness, with digital marketing the No. 1 area of improvement. | MORE »

Comments Off

avatar

The Value of One-on-One vs. Large-Scale Press Events

Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press. | MORE »

Comments Off

avatar

Gen Yers Luxury Minded

A survey by NYU Stern and prestige brand think tank L2 reveals that Apple is high on the list of brands that are most desirable among Gen Yers. | MORE »

Comments Off

avatar

Traits For the Top: What It Takes To Be a Communications Leader

In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge. | MORE »

Comments Off

avatar

B2Bs Put Money in Marketing

The majority of B2B marketers will have at least the same marketing budget in 2010 as they did in 2009, says a Loop Demand Gen survey. | MORE »

Comments Off

avatar

Small Biz Budgets Steady

An Administaff survey shows that small business owners are increasingly confident about the economy, with government interference as the top long-term concern. Findings include: | MORE »

Comments Off

avatar

Twitter Awareness Explodes

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage. | MORE »

1 Comment

avatar

PR News Q&A: C-Suite Getting Serious About Crisis Planning

APCO Worldwide’s Eliot Hoff offers a preview of his panel discussion to be held at PR News’ Public Affairs Conference. | MORE »

Comments Off