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Policy Battles: Winning Over the Public

Michael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California. | MORE »

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Executive Speaking Tips From a Speechwriting Vet

Robert Lehrman, communications professor at American University, offers some sage advice on how to get the most out of your executive speaking opportunities. | MORE »

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Making the Case For Weighted Media Cost

Is weight Media Cost the answer to AVE? A new white paper issued by the Institute for Public Relations, “New Paradigm for Media Analysis: Weighted Media Cost” (by Angela Jeffrey, Bruce Jeffries-Fox and Brad L. Rawlins) presents research that demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in. | MORE »

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Operating on a Shoestring

Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring. | MORE »

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Reaching Community Papers

When conducting media outreach in smaller communities, don’t skip over community newspapers. Holly Michael, communications manager for Good Samaritan Hospital in Dayton, Ohio, regularly leverages community papers when promoting hospital programs. Here’s her tips for … | MORE »

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Three Ways to Improve Your Sales Metrics

Measuring and optimizing a campaign’s success doesn’t have to be a painful process. One way to improve measurement would be to track sales data. Tactics that drive traffic to a client’s site are great, but is that traffic converting? Always tie traffic back to measurable results. | MORE »

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Translating Your Metrics Into Business-Ready ROI

Here’s four sure-fire tips—courtesy of Diane Thieke, marketing director at Dow Jones & Co.—to help you measure the right activities and then successfully translate your results throughout the business. 1. Go ahead and jump in—before … | MORE »

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Steps to Prevent Social Media Litigation

Marketers should advise bloggers with whom they have a material connection (e.g., provide payment or free product [in certain instances], blog service, etc.) to disclose their relationship with the marketer whenever making a positive review about the marketer or its products or services. | MORE »

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PR Agency Makes Capitol Splash

Things were hopping this week at TrendyMinds, an advertising and PR agency based in Indianapolis, as Tuesday it announced that its founder, Trevor Yager, had been invited to President Obama’s State of the Union address … | MORE »

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Content is Key to Social Media Success

New and repurposed content such as news announcements, ad spots and YouTube videos is crucial to Facebook success | MORE »

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