Edelman’s fourth annual “Trust in the Entertainment Industry” study found that consumers believe social networks provide a higher value experience compared with other forms of entertainment.
Facebook, the world’s biggest social network, is enjoying mixed results as it seeks to penetrate some of the most important markets in Asia, Forrester research shows.
PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media.
PR News and Mike Smith Public Affairs surveyed nearly 400 public affairs executives, finding that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges.
Do you think your organization has what it takes to apply for a Best Places to Work ranking? Susan Springer of Best Companies Group shares the core focus areas of the employee survey that nominees are required to field.
Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum.
Corporate America favors the proposed government financial reforms, according to a new survey.
Beverley Gordon, founder and CEO of Safehaven, a respite center in Toronto, has partnered with numerous organizations in her 20 years in the business. Her advice when interacting with special-needs children and their families? Mainly, show sensitivity.
PR News tracks the Twitter presence of the top-earning Fortune 50 companies.
One industry sector whose budgets are notoriously scrutinized is healthcare—particularly within hospitals. Budget-cutting considerations can easily be transferred to other industries.