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Launching a Training Model? Research, Test, Test Again

For organizations wishing to launch an initiative similar to CASASTART-UP, invest up front in understanding your audience and the best way to meet their needs. | MORE »

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The Art of Aligning Stakeholders to Key Goals and Messaging

One of the challenges of the CASASTART-UP initiative was making sure all the disparate individuals working on the project were aligned when it came to goals and messaging. | MORE »

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PR News Pop Quiz: Are You a Legal Eagle?

So you think you have a grasp of the legal implications of social media use? Take the PR News Pop Quiz and find out if you’re taking unnecessary risks. | MORE »

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Risk and Commitment Drive Employee Development

If you are not taking risks and giving employees’ opportunities that make you feel uncomfortable as a manager, you are not tapping into your employees’ potential. To put it another way, give employees maximum responsibility at the earliest opportunity. | MORE »

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CSR Values Must Permeate the Business, Says BT’s Kevin Moss

Kevin Moss’ keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values. | MORE »

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PR News Announces Winners of CSR Awards

At a Feb. 24 luncheon event at the National Press Club in Washington, D.C., PR News honored the best in corporate social responsibility communications. | MORE »

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Business Leaders’ Use of Professional Networks

LinkedIn the top professional network site among business leaders, says poll; most use networks to keep track of peers, but some use them for important information | MORE »

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Reporters Lean on Social Media for Sources, Despite Trust Issues

More reporters are relying on social media to find sources for stories, but on the whole they find those sources to be less reliable than those found through other means, according to a Cision/George Washington University study. | MORE »

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Metrics Vex Marketers

Marketers aren’t very confident in metrics tracking online performance and say their biggest challenge is getting the big online picture of customer behavior, according to a survey | MORE »

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Big Losses for Customer Service

With PR now linked closely with customer service (through social media sites), a new study shows that consumers are experiencing poor customer service, and companies are paying dearly for it. | MORE »

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