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Consumer Trust Matters in Entertainment

Edelman’s fourth annual “Trust in the Entertainment Industry” study found that consumers believe social networks provide a higher value experience compared with other forms of entertainment. | MORE »

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Facebook’s Asian Presence

Facebook, the world’s biggest social network, is enjoying mixed results as it seeks to penetrate some of the most important markets in Asia, Forrester research shows. | MORE »

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Tips for Finding Client Champions for Bylined Articles

PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media. | MORE »

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Measurement, Social Media Biggest Public Affairs Hurdles

PR News and Mike Smith Public Affairs surveyed nearly 400 public affairs executives, finding that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges. | MORE »

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Is Your Organization a ‘Best Place’? You Be the Judge

Do you think your organization has what it takes to apply for a Best Places to Work ranking? Susan Springer of Best Companies Group shares the core focus areas of the employee survey that nominees are required to field. | MORE »

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PR News Q&A: Linking Media Efforts to Business Goals

Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum. | MORE »

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Big Biz Favors Reform

Corporate America favors the proposed government financial reforms, according to a new survey. | MORE »

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Outreach to Special-Needs Kids: Sensitivity and Flexibility Are Key

Beverley Gordon, founder and CEO of Safehaven, a respite center in Toronto, has partnered with numerous organizations in her 20 years in the business. Her advice when interacting with special-needs children and their families? Mainly, show sensitivity. | MORE »

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Twitter Watch: Fortune 50′s Twitter Presence

PR News tracks the Twitter presence of the top-earning Fortune 50 companies. | MORE »

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PR Budget Adjustment: When ‘Ruthless’ is a Good Thing

One industry sector whose budgets are notoriously scrutinized is healthcare—particularly within hospitals. Budget-cutting considerations can easily be transferred to other industries. | MORE »

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