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Email Marketing: The ROI King

It may be the least sexy tool in your digital marketing arsenal, but did you know that in terms of ROI, email is probably its top performer? Such was the assertion made by Jeff Rohrs, … | MORE »

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Geography a Factor In Corporate Citizenship

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University. | MORE »

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Fast-Growing Companies Going Social

Companies on Inc.’s 500 fastest-growing list are adopting social media at high rates. Polling members of Inc. Magazine’s 500 fastest-growing companies for a third straight year, a study conducted by the Center for Marketing Research at University of Massachusetts Dartmouth found the 45% of the companies are blogging. | MORE »

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Midsized PR Firms Optimistic for 2010

A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year. | MORE »

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Smartphone Explosion Heats Up Mobile Commerce

As the smartphone wars heat between Apple, Google, Blackberry, Palm and others, consumers buying the mobile handsets are expected to use them for purchases more this year.
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Before Rebranding, Start With a Point of View

Sandra Saias, EVP of Ogilvy PR’s global strategy and planning group, reveals the agency’s rebranding philosophy, beginning with the thought that all brands must have a point of view—a belief system that drives everything a brand does and helps it to attract widespread support: | MORE »

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PR Event Tips From the Pros

Having planned and executed a number of their own events and attended their fair share of industry events, Melissa Connolly of Hofstra University and Chris Rosica of Rosica Public Relations share some advice for event success. | MORE »

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Working Successfully With the Boss

How can you better interact with the executive of your organization?  Anticipate issues, problems, concerns and opportunities; prepare the boss before he or the client asks; have a plan. | MORE »

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Kids are Alright With Social Media

Heavy use of social media platforms such as Facebook, YouTube and MySpace does not result in bad grades, says study. | MORE »

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PR Pros Still Experimenting With Social Media

Study: Two-thirds of companies have experimented with social media but have yet to launch significant campaigns around it. | MORE »

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