Expand Your Integrated Offerings to Grow Client Portfolios

June 23rd, 2009 by

Niche PR shops and boutique agencies are popping up left and right, even in today’s challenging business environment. This reality is forcing many well-established organizations to diversify their client offerings in order to remain competitive… Continued

Clearing a Passage Through the Frozen Economy

June 19th, 2009 by

We are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving relatively… Continued

Social Media Drives Integration & Provides Measurement Solutions

June 19th, 2009 by

The emergence of social media as a core business function has created enormous opportunities for public relations and communications professionals to get a bigger piece of the organizational pie—an opportunity, to be sure, but one… Continued

What Do 12,000 Petition Letters on Twitter Mean to Apple?

June 17th, 2009 by

Last week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement.  Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just

Finding and Engaging Customers via Twitter

June 10th, 2009 by

There are more than 6 million active users on Twitter. Isn’t it time that you position yourself or your client as an expert on this communications platform? Twitter, a free microblogging service that limits users… Continued

Join the Rest of the Company: Automate PR and Share

June 8th, 2009 by

Public Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or… Continued

Communications Is Key to Mitigating Risks in Turbulent Economy

June 4th, 2009 by

The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued

Best-in-Class Twitter Strategies for PR Execs

June 1st, 2009 by

If you are still looking for a reason to join Twitter, then you’ve already missed the boat. With an estimated 5 million users (and growing), nearly $60 million in secured funding and interest from big-time… Continued

Top Communications Execs Consider ‘The Great Reputation Crisis’

May 26th, 2009 by

On May 15, 2009, a panel of corporate communications executives at leading corporations participated in a panel discussion entitled “The Great Reputation Crisis—and How to Respond.” Featured as part of the IPREX Annual Meeting held… Continued

Maximize the Impact of Your Corporate Messaging

May 26th, 2009 by

Advertising, public relations and Web marketing are tactics that virtually every organization uses to reach their customers and prospects. Companies ultimately spend whatever it takes to develop strategic branding messages that will click with their… Continued