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Big Losses for Customer Service

With PR now linked closely with customer service (through social media sites), a new study shows that consumers are experiencing poor customer service, and companies are paying dearly for it. | MORE »

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Pet Project: Taking the Bite Out of Scare Tactics

Although the Iams Home 4 the Holidays (IH4TH) global pet adoption initiative had helped more than 3 million families adopt pets, it was the biggest pet adoption program no one knew about. | MORE »

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Breaking Through the National Media Clutter

Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage. | MORE »

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How to Distinguish a Problem From a Crisis

When distinguishing a problem from a crisis, how will your customers, employees and investors react to the news? | MORE »

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Business Leaders’ Use of Professional Networks

LinkedIn the top professional network site among business leaders, says poll; most use networks to keep track of peers, but some use them for important information | MORE »

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Reporters Lean on Social Media for Sources, Despite Trust Issues

More reporters are relying on social media to find sources for stories, but on the whole they find those sources to be less reliable than those found through other means, according to a Cision/George Washington University study. | MORE »

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Metrics Vex Marketers

Marketers aren’t very confident in metrics tracking online performance and say their biggest challenge is getting the big online picture of customer behavior, according to a survey | MORE »

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Optimizing the Agency/Client Comms Relationship

Katcher Vaughn & Bailey Public Relations account supervisor Heather Schablik shares her tips for other PR executives wishing to use the Culture of Wellness initiative as a template for similar cooperative efforts with clients. | MORE »

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Getting the Message Out

For Heather Schablik, account supervisor at the Nashville-based Katcher Vaughn & Bailey Public Relations, there were numerous lessons learned while working on the Culture of Wellness program for client BlueCross BlueShield of Tennessee. | MORE »

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PR News Announces Legal PR Award Winners

PR News presents the winners of its 2010 Legal PR Awards, which recognize excellence in litigation and law firm communications. From media relations to crisis management, these companies set the standard for legal communications. | MORE »

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