Adweek Media/Harris asks consumers what turns them off to brands, negative impressions affect consumers’ buying decisions more in higher income and education brackets.
As part of the intensive media outreach to build awareness of online coupon site RetailMeNot.com, Schwartz Communications deployed an established PR tactic—sending a gift to the desks of tier-one journalists and Web producers. The Holiday …
According to an Edelman survey, health is catching up with “green” as a key CSR issue—73% of respondents said that protecting public health is just as important as protecting the environment.
The Greater Philadelphia Tourism Marketing Corp. was able to create a video with staying power. While it’s tricky to predict what will strike a chord with consumers, “Love” videographer Ted Passon provides insights into making a video that stays within a reasonable budget.
The usual practice in the market research world is to target an elite few when testing products and/or concepts. Now, online survey company Infosurv and BrainJuicer, in the U.K., are turning that adage on its head—the new thinking banks on the premise that large groups of people are wiser than an elite few.
Measurement is critical in proving PR’s value to an organization. But just how much do you know about metrics? Answer our pop quiz and you will find out.
The Conference Board’s Consumer Confidence Index rebounded in March after a big drop in February. The monthly index measures 5,000 households for their level of optimism about the economy.
Data gathered by the Pew Internet & American Life Project shows that adults with chronic illnesses spend significantly less time on the Internet, which may influence the decision-making of PR professionals in healthcare.
ANSWERS TO THE PR NEWS POP QUIZ 1. False: The best measure is whether your program or campaign achieves the objectives you’ve set prior to its launch. Media is only one avenue for PR activity, …
When Cisco Canada’s director of corporate affairs Willa Black came up with the idea of the One Million Acts of Green campaign, it was a risky proposition to sell, both internally and externally. Here are some tips from Black on pushing your Big Idea through: