Woodall and her PR team at 1-800-FLOWERS.COM are prepared for handling customer-facing crises, but it’s the ones that could happen overnight and become viral in an instant that have her concerned.
Pew Research Center found that news today is increasingly a shared, social experience. Half of Americans say they rely on the people around them to find out at least some of the news they need to know.
Edelman’s fourth annual “Trust in the Entertainment Industry” study found that consumers believe social networks provide a higher value experience compared with other forms of entertainment.
Facebook, the world’s biggest social network, is enjoying mixed results as it seeks to penetrate some of the most important markets in Asia, Forrester research shows.
PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media.
PR News and Mike Smith Public Affairs surveyed nearly 400 public affairs executives, finding that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges.
Do you think your organization has what it takes to apply for a Best Places to Work ranking? Susan Springer of Best Companies Group shares the core focus areas of the employee survey that nominees are required to field.
PR News tracks the Twitter presence of the top-earning Fortune 50 companies.
One industry sector whose budgets are notoriously scrutinized is healthcare—particularly within hospitals. Budget-cutting considerations can easily be transferred to other industries.
In a recent poll of CMOs, more than a third of respondents intend to implement big marketing projects to improve effectiveness, with digital marketing the No. 1 area of improvement.