Years of research has led the communications agency to make a big investment in Africa.
The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.
Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
Krisleigh Hoermann, who will present at PR News’ Digital PR Next Practices Summit on Feb. 27 in San Francisco, says it’s time to go deep with Facebook engagement.
Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.