In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.
The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.
Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.
Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.
A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.