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Editor’s Pick: Video of the Week (1/25)

January 25th, 2013 by

Katie Couric sat down with Manti Te’o to get his take on the story involving his fictitious girlfriend.

Officials Cry Foul Over LAX PR Spend

January 24th, 2013 by

Los Angeles International Airport’s $4 million spend on PR contract has drawn the ire of city officials. This begs the question: Does PR need some PR of it’s own?

Edelman Trust Barometer: Leaders Not to be Trusted

January 24th, 2013 by

The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.

Infographic: How Small Businesses Can Use Pinterest

January 23rd, 2013 by

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

Social Media Policies Under Government Fire

January 23rd, 2013 by

The National Labor Relations Board is calling out brands like GM, Costco and Target for "unlawful" social media rules regarding employees.

Infographic: Analog Catalogs Had Big Influence on Holiday Shoppers

January 23rd, 2013 by

Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.

Facebook in 2013: Move Away From Number of ‘Likes’

January 22nd, 2013 by

Krisleigh Hoermann, who will present at PR News’ Digital PR Next Practices Summit on Feb. 27 in San Francisco, says it’s time to go deep with Facebook engagement.

Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

January 22nd, 2013 by

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

Love Thyself, Love Thy Brand: Exploring Brand/Consumer Attachment

January 22nd, 2013 by

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.

Public Sees Brands, Social Media as Conduits to Communities

January 22nd, 2013 by

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.