Pin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.
The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.
Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.
Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.
A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
Krisleigh Hoermann, who will present at PR News’ Digital PR Next Practices Summit on Feb. 27 in San Francisco, says it’s time to go deep with Facebook engagement.