Toy Story: An Iconic Brand Gets Nostalgic and Goes Digital

October 27th, 2009 by

Tonka trucks, Barbie and Ken, Etch-A-Sketch, Cabbage Patch Kids, Beanie Babies—these iconic toy brands were each best-sellers in their own right, having become symbols for entire generations of children over the years. LEGO Systems, the company behind the toy building brick sets, is among these long-standing toy leaders, having emerged as a favorite among children of all ages.

Turning Image Crises Into Solutions-Oriented Campaigns

October 27th, 2009 by

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued

PR News Announces 2009 Platinum PR Award Winners

October 26th, 2009 by

PR News presented its Platinum PR Awards at a luncheon event in New York on Oct. 21, honoring the past year’s most innovative and envelope-pushing communications efforts, and what a year it was.

Of Rapping Flight Attendants, SEO and Online Trolls: PR News Launches its Second Annual Digital PR Summit

October 23rd, 2009 by

Yesterday’s second annual PR News Digital PR Summit at the Grand Hyatt in midtown Manhattan was a like a virtual smorgasbord for the digital palate in the sense that it had everything for everyone to… Continued

PR News’ 2009 Top Places to Work in PR

October 19th, 2009 by

PR News has selected its Top Places to Work in PR, class of 2009. Winners in the corporate, agency and nonprofit categories were honored on Oct. 21 in NYC.

On Twitter, Hold the Bitterness, and Other Tips on Social Media

October 15th, 2009 by

Cas Purdy, PR consultant and owner of PURDYPR, shared an insightful social media tip with the online public relations community recently: “Don’t Twitter when you’re bitter.”

10 Reasons Why Letterman Will Survive His Crisis

October 9th, 2009 by

By now, everyone has heard about David Letterman’s late-night dalliances with female staffers on his show. His fellow funny men, from Jimmy Kimmel to Conan O’Brien, have all piped in with their comedic two cents. Helene Solomon, CEO of Solomon McCown & Company, gives a communicator’s perspective about why Letterman will survive this image crisis.

Traditional Outlets Hanging On

October 8th, 2009 by

Traditional News Outlets Not Dead Yet: According to the 2009 State of the First Amendment survey, conducted by the First Amendment Center, Americans still turn to traditional news sources for major news stories, despite the… Continued

Show Me the Results: How to Communicate PR Metrics

October 5th, 2009 by

These are challenging times for communicators and their businesses. The economic crisis is putting pressure on budgets, yet CEOs are demanding more from their communications teams. They’ve got the jitters—and rightly so—about the impact of social media on their organization’s reputation, and they’re asking their PR teams to get a handle on every possible media channel. They want to know when the next reputational crisis may hit the social media sphere.

Deloitte Rebrands Around Executive Eminence

October 2nd, 2009 by

Quantifying the value of intangible assets has always been a struggle for communications professionals, whose responsibilities lay primarily in an intellectual, if not ethereal, realm (think reputation, engagement, authority, influence, etc.). Imagine, then, the challenges faced by professional services firms, which sell nothing but intangible assets—namely, institutional know-how and intellectual capital.