Campaign: A Dog for Obama Winner: American Kennel Club When President Obama publicly made a promise to give his daughters a dog following his election, the American Kennel Club used this opportunity as a platform… Continued
Campaign:.ORG’s Rollout of DNSSEC Winner:.ORG, The Public Interest Registry To raise awareness of the need to have widespread adoption of Domain Name System Security Extensions (DNSSEC), which protects Internet services from domain name system attacks,.ORG,… Continued
Campaign: OneSight: Global Launch & Year One Communications Campaign Winner: OneSight, A Luxottica Group Foundation In early 2008, Luxottica Group, one of the world’s largest eyeware manufacturers, designers and distributors, supported three vision care charities,… Continued
The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts. After all, the majority of business leaders would finally agree that digital communications channels aren’t going anywhere, and neither are traditional ones.
The leading communicators and teams in the nonprofit sector were honored at an awards event Nov. 3 at the National Press Club in Washington, D.C. The overriding theme? PR pros keep getting better at applying their formidable skills in the service of the community at large.
For a campaign with as many moving pieces as LEGO’s “Go Miniman Go,” streamlined communications between LEGO and its agency partner Flashpoint PR was critical to successful execution. Kristin Greene, a principal at Flashpoint PR, attributes the campaign’s success to the following best practices for effective collaboration:
State of the Blogosphere: Technorati’s State of the Blogosphere 2009 report has hit the Web, offering insights into professional blogging activities, brands in the blogosphere, monetization and bloggers’ impact on national and global events. Among this year’s findings and insights:
1. Employees are blocked • Reach: No impact • Influence: No message 2. Employees have access but aren’t trained • Reach: Marginal impact • Influence: Accidentally on message 3. Trained spokespersons • Reach: Limited impact… Continued
PRSA Counselors Academy surveyed its membership last May to better understand the issues facing the leaders of PR firms across the U.S., Canada and Puerto Rico. Not surprisingly, three key issues rose to the top: surviving the economic downturn, navigating social media and retaining a sense of authenticity as counselors continue to move from simple tacticians to trusted business advisers.