NonProfit PR Awards: PR on a Shoestring

November 9th, 2009 by

Campaign: A Dog for Obama Winner: American Kennel Club When President Obama publicly made a promise to give his daughters a dog following his election, the American Kennel Club used this opportunity as a platform… Continued

NonProfit PR Awards: Marketing Communications

November 9th, 2009 by

Campaign:.ORG’s Rollout of DNSSEC Winner:.ORG, The Public Interest Registry To raise awareness of the need to have widespread adoption of Domain Name System Security Extensions (DNSSEC), which protects Internet services from domain name system attacks,.ORG,… Continued

NonProfit PR Awards: Event PR: Pro Bono

November 9th, 2009 by

Campaign: WWF’s Earth Hour 2009 Winner: World Wildlife Fund & Creaxion On March 28, 2009, at 8:30 p.m., hundreds of millions of people from around the world came together in a global call for action… Continued

NonProfit PR Awards: Employee Communications

November 9th, 2009 by

Campaign: OneSight: Global Launch & Year One Communications Campaign Winner: OneSight, A Luxottica Group Foundation In early 2008, Luxottica Group, one of the world’s largest eyeware manufacturers, designers and distributors, supported three vision care charities,… Continued

How to Socialize a Brand as Media Platforms Converge

November 3rd, 2009 by

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts. After all, the majority of business leaders would finally agree that digital communications channels aren’t going anywhere, and neither are traditional ones.

PR News Announces Nonprofit PR Award Winners

November 3rd, 2009 by

The leading communicators and teams in the nonprofit sector were honored at an awards event Nov. 3 at the National Press Club in Washington, D.C. The overriding theme? PR pros keep getting better at applying their formidable skills in the service of the community at large.

Quick Study: Trends in Social Media for 2010; Use of Video in News Releases

November 2nd, 2009 by

State of the Blogosphere: Technorati’s State of the Blogosphere 2009 report has hit the Web, offering insights into professional blogging activities, brands in the blogosphere, monetization and bloggers’ impact on national and global events. Among this year’s findings and insights:

5 Ways to Organize Social Media in Your Company

November 2nd, 2009 by

1. Employees are blocked • Reach: No impact • Influence: No message 2. Employees have access but aren’t trained • Reach: Marginal impact • Influence: Accidentally on message 3. Trained spokespersons • Reach: Limited impact… Continued

Collaborating on an Integrated Campaign

November 2nd, 2009 by

For a campaign with as many moving pieces as LEGO’s “Go Miniman Go,” streamlined communications between LEGO and its agency partner Flashpoint PR was critical to successful execution. Kristin Greene, a principal at Flashpoint PR, attributes the campaign’s success to the following best practices for effective collaboration:

Tough Challenges Facing PR Counselors Today

October 30th, 2009 by

PRSA Counselors Academy surveyed its membership last May to better understand the issues facing the leaders of PR firms across the U.S., Canada and Puerto Rico. Not surprisingly, three key issues rose to the top: surviving the economic downturn, navigating social media and retaining a sense of authenticity as counselors continue to move from simple tacticians to trusted business advisers.