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PR News Announces PR People Award Finalists, Hall of Fame Inductees & 15-to-Watch Selections

November 16th, 2009 by

While its true that successful PR is often discussed in the context of campaigns, the ultimate drivers of any initiative are the individuals behind it whose creativity and ingenuity bring communications efforts from mere ideas to actual fruition.

How To…Leverage the Reach of Local Newspapers

November 16th, 2009 by

“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of… Continued

Tips for Making Twitter a Reality in any Organization

November 16th, 2009 by

While there are a number of do’s and don’ts when it comes to using Twitter, there are two areas that require particular attention, says Nicole Duhoski, manager of client services at media relations software services… Continued

Twitter Lessons for Companies Big and Small

November 16th, 2009 by

Much has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively… Continued

Writing for the Web: Best Practices

November 16th, 2009 by

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines:

Brand Survival in the Age of Asymmetric Comms

November 16th, 2009 by

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.… Continued

Now & Then: A Retrospective on 3 Years in PR

November 16th, 2009 by

For any other era or generation, a timeframe of three years would be a mere blip in the overall timeline of anything—a career, a trend, a lifetime, etc. But for me, that three-year timeframe marks… Continued

Case Study: Going Digital to Market a New Product

November 16th, 2009 by

According to Chris Anderson, editor of Wired magazine and author of Free: The Future of a Radical Price ( Hyperion, 2009), the most effective price is no price at all in the digital marketplace.

NonProfit PR Awards: Event PR: Pro Bono

November 9th, 2009 by

Campaign: WWF’s Earth Hour 2009 Winner: World Wildlife Fund & Creaxion On March 28, 2009, at 8:30 p.m., hundreds of millions of people from around the world came together in a global call for action… Continued

NonProfit PR Awards: Employee Communications

November 9th, 2009 by

Campaign: OneSight: Global Launch & Year One Communications Campaign Winner: OneSight, A Luxottica Group Foundation In early 2008, Luxottica Group, one of the world’s largest eyeware manufacturers, designers and distributors, supported three vision care charities,… Continued