Driving Sales Through Traditional Techniques

December 14th, 2009 by

Traditional tactics mesh well with sales results, particularly in the case of Verizon and its TV offering, FiOS. Eric Rabe, the company’s senior VP of media relations, says his role in creating awareness of FiOS launches is really all about sales.

10 Tips for a Better PR/Customer Service Link

December 14th, 2009 by

Sam Ford, director of customer insights at Peppercom, offers tips for better PR/customer service interaction. Among them: Challenge upper management to think about how to better integrate the two units.

Social Network Connections a Boon to PR?

December 8th, 2009 by

There’s been many a research paper on social behavior, but none may be as tantalizing to communications pros as a book released late this year by two academics. Researchers Nicholas Christakis and James Fowler give… Continued

Study: PR’s Role in Marketing Mix in 2010

December 8th, 2009 by

A new study fielded by  Vocus surveyed more 1,800 marketing and PR executives on the topic of PR planning for 2010. A key takeaway: Though social media has been a primary catalyst for change in the PR industry, respondents see PR’s role in the overall marketing mix becoming increasingly more important.

Closing the Gap in a Brand Crisis

December 8th, 2009 by

In a Harvard Business Review article “Let the Response Fit the Scandal,” authors Alice Tybout and Michelle Roehm try to patch that disconnect, writing about the gap between managers’ and customers’ perceptions of a crisis involving a brand.

Americans Redefining Their Lives Online and Offline

December 8th, 2009 by

Euro RSCG’s recent study of more than 1,200 social media users offers insights on how communications pros are using a myriad of options available in social and online media today. According to the study, the world is expanding and narrowing at the same time because of social media’s “hyperlocalization” quotient.

Top PR Pros Get to the Point at PR News ‘How-To’ Conference

December 4th, 2009 by

Rapid-fire presentations covering crisis communications, social media, public affairs, media relations and more made "know-it-all’s" of conference participants.

Leaders From Coke, Peppercom and Virilion Share Top Tips

December 3rd, 2009 by

Best practices revealed by three thought leaders at Washington D.C. event cover listening, integrated social media campaigns and responding to stakeholders in a crisis.

PR News Celebrates Excellence at PR People Awards

December 1st, 2009 by

Weber Shandwick’s Leslie Gaines-Ross and Turner Broadcasting System’s Sal Petruzzi were among PR News‘ PR People Award winners announced today at the National Press Club in Washington, D.C.

Release Tactics, Changing Perceptions of Press Releases

November 23rd, 2009 by

Fielded to nearly 600 PR professionials, this PR News/PRWeb survey aimed to learn the tactics, perceptions and trends around traditional (sent through the wire) and online press releases. The survey findings show that press releases are in a transformational stage.