While most people had negative feelings about the last decade, the public was more positive about the rise of the Internet and other technologies, cites a new survey.
Coyne PR and Goodyear gave bloggers an inside look into the tire maker’s proving grounds in Akron, Ohio—a move afforded only to “traditional” media in the past. Coyne PR SVP Geoffrey Phelps lists six tips for treating bloggers with respect
Thinking about setting up a formal social media training program in your organization? You may not need it to be as comprehensive as Edelman’s Belt System, but there are some basic things to keep in mind, says Phil Gomes, SVP of digital integration for Edelman.
More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers… Continued
Traditional tactics mesh well with sales results, particularly in the case of Verizon and its TV offering, FiOS. Eric Rabe, the company’s senior VP of media relations, says his role in creating awareness of FiOS launches is really all about sales.