Decade Down, Internet Up

January 4th, 2010 by

While most people had negative feelings about the last decade, the public was more positive about the rise of the Internet and other technologies, cites a new survey.

Treating Bloggers Like Traditional Media

January 4th, 2010 by

Coyne PR and Goodyear gave bloggers an inside look into the tire maker’s proving grounds in Akron, Ohio—a move afforded only to “traditional” media in the past. Coyne PR SVP Geoffrey Phelps lists six tips for treating bloggers with respect

Four Tips for Optimal Social Media Training

January 4th, 2010 by

Thinking about setting up a formal social media training program in your organization? You may not need it to be as comprehensive as Edelman’s Belt System, but there are some basic things to keep in mind, says Phil Gomes, SVP of digital integration for Edelman.

Working Successfully With the Boss

January 4th, 2010 by

How can you better interact with the executive of your organization?  Anticipate issues, problems, concerns and opportunities; prepare the boss before he or the client asks; have a plan.

Kids are Alright With Social Media

January 4th, 2010 by

Heavy use of social media platforms such as Facebook, YouTube and MySpace does not result in bad grades, says study.

More Seniors Using the Web—Women Outpace Men

December 21st, 2009 by

While mainstream marketing and PR pros are setting their online sights on the younger generations, they might want to take a new look at those folks over 65 years of age.

CMOs to Increase Social Media Focus in 2010

December 21st, 2009 by

More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers… Continued

Tips for Executing a Complex Global Campaign

December 21st, 2009 by

Tony Tapia of the Western Union Foundation has helped steer One World, One Family from the start. We asked him what companies should consider when executing a global campaign.

Brave New World for Journalists and PR Pros

December 21st, 2009 by

As economic realities shutter publications and shrink newsrooms and resources, PR professionals have had to transform their outreach efforts to often overtaxed reporters.

Driving Sales Through Traditional Techniques

December 14th, 2009 by

Traditional tactics mesh well with sales results, particularly in the case of Verizon and its TV offering, FiOS. Eric Rabe, the company’s senior VP of media relations, says his role in creating awareness of FiOS launches is really all about sales.