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Facebook-Focused Campaign Drives Success for AFLAC

January 25th, 2010 by

When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make.

Communicating With Key Stakeholders During a Crisis

January 25th, 2010 by

Responding to a ship hijacking by Somali pirates, Tom Rozycki, SVP of Cubitt Jacobs & Prosek, had an intense two-month experience interacting with families of hostages and other stakeholders. Here are some tips learned from… Continued

Executive Lessons Learned From a Hostage Crisis

January 25th, 2010 by

James Christodoulou, president and CEO of Industrial Shipping and Enterprises Corp., was at the center of communications around obtaining the safe release of 28 hostages held by Somali pirates on one of his company’s ships.… Continued

Minority Web Disconnect Hurts Targeted Communications

January 21st, 2010 by

Low percentage of minorities going online, says study. Less than half of African-Americans and Hispanics polled in a survey regularly use the Internet, making them hard targets for messaging.

Study: Newspapers Still Main Driver of Knowledge

January 21st, 2010 by

Exploration of Baltimore’s news ecosystem finds that 8 out of 10 stories are repeated or repackaged information. A study by the Pew Research Center’s Project for Excellence in Journalism exploring the news ecosystem in Baltimore suggests that while the news landscape has rapidly expanded, most of what the public learns is still overwhelmingly driven by traditional media—particularly newspapers.

2009 Rocked by Media Closures, Says Report

January 21st, 2010 by

Newspapers hit hard in changing media landscape. Media relations specialists have fewer newspapers to target, as approximately 293 papers folded in 2009, with nearly 100 of them closing up shop in the first quarter alone, says the “2010 State of the Media” report from Vocus.

PR, Marketing Red Over Green?

January 21st, 2010 by

Survey shows control issues between the two camps over green initiatives. 57% of PR practitioners say that have control of sustainability programs. Sales and operations, on the other hand, are skeptical that marketers have so much control of sustainability programs, with just 41% and 21%, respectively, saying control lies in the hands of marketers.

Tips for Going Grassroots

January 18th, 2010 by

Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful grassroots campaign.

PR News Announces CSR Awards Finalists

January 18th, 2010 by

In challenging economic times, corporate social responsibility efforts could get short shrift, but that’s not the case for the CSR Awards finalists listed below, who have raised the bar in communicating CSR successes. The winners… Continued

Six Tips for an Effective Movile APP Campaign

January 18th, 2010 by

Considering launching a mobile app for your organization? Here are some tips from Vijay Chattha, head of mobile apps marketing and PR agency AppLaunchPR.