Making the Case For Weighted Media Cost

February 3rd, 2010 by

Is weight Media Cost the answer to AVE? A new white paper issued by the Institute for Public Relations, “New Paradigm for Media Analysis: Weighted Media Cost” (by Angela Jeffrey, Bruce Jeffries-Fox and Brad L. Rawlins) presents research that demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in.

Operating on a Shoestring

February 1st, 2010 by

Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring.

Reaching Community Papers

February 1st, 2010 by

When conducting media outreach in smaller communities, don’t skip over community newspapers. Holly Michael, communications manager for Good Samaritan Hospital in Dayton, Ohio, regularly leverages community papers when promoting hospital programs. Here’s her tips for… Continued

Three Ways to Improve Your Sales Metrics

February 1st, 2010 by

Measuring and optimizing a campaign’s success doesn’t have to be a painful process. One way to improve measurement would be to track sales data. Tactics that drive traffic to a client’s site are great, but is that traffic converting? Always tie traffic back to measurable results.

Translating Your Metrics Into Business-Ready ROI

February 1st, 2010 by

Here’s four sure-fire tips—courtesy of Diane Thieke, marketing director at Dow Jones & Co.—to help you measure the right activities and then successfully translate your results throughout the business. 1. Go ahead and jump in—before… Continued

Steps to Prevent Social Media Litigation

February 1st, 2010 by

Marketers should advise bloggers with whom they have a material connection (e.g., provide payment or free product [in certain instances], blog service, etc.) to disclose their relationship with the marketer whenever making a positive review about the marketer or its products or services.

PR Agency Makes Capitol Splash

January 28th, 2010 by

Things were hopping this week at TrendyMinds, an advertising and PR agency based in Indianapolis, as Tuesday it announced that its founder, Trevor Yager, had been invited to President Obama’s State of the Union address… Continued

Content is Key to Social Media Success

January 27th, 2010 by

New and repurposed content such as news announcements, ad spots and YouTube videos is crucial to Facebook success

Social Media First Step: Finding Influencers

January 27th, 2010 by

Existing Facebook search tool can help identify key influencers through key words and phrases that pertain to the brand, industry or organization—no bells and whistles are needed.

Think Single Destination on Facebook

January 27th, 2010 by

According to expert Facebook practitioners, having multiple Facebook pages fragments your audience and prevents diverse conversations.