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Getting the Best Return from Online Surveys

February 15th, 2010 by

While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research.

Optimizing the Agency/Client Comms Relationship

February 15th, 2010 by

Katcher Vaughn & Bailey Public Relations account supervisor Heather Schablik shares her tips for other PR executives wishing to use the Culture of Wellness initiative as a template for similar cooperative efforts with clients.

PR News Q&A: For Aflac’s Kane, Reputation Is Everything

February 9th, 2010 by

In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool.

Paper-a-Day Habit Ending?

February 8th, 2010 by

A new Adweek Media/Harris Poll finds just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print, almost every day.

Study: CEOs’ Confidence Up—Concern for Shift in Consumer Behavior

February 8th, 2010 by

According to PricewaterhouseCoopers ’ annual global CEO survey, 81% of CEOs worldwide are confident of their prospects for the next 12 months, while only 18% said they remained pessimistic.

E-Mail Usage Hangs in With Social Networks

February 8th, 2010 by

71% of active social media users spend 20 minutes or more weekly with checking personal e-mails—contradicting speculation that social networking would quickly replace traditional e-mail us.

Cyber-Crime Threatens Digital Platforms

February 8th, 2010 by

As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through social media sites jumped 70% between 2008 and 2009.

Humor as a Serious Weapon

February 8th, 2010 by

A turning point in the campaign to get the California menu-labeling bill (SB 1420) passed into legislation (and secure gubernatorial approval) was the release of a YouTube video that used irreverent humor to fortify its stance against the opposition, in this case, the Restaurant Association in California.

Policy Battles: Winning Over the Public

February 8th, 2010 by

Michael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California.

Executive Speaking Tips From a Speechwriting Vet

February 8th, 2010 by

Robert Lehrman, communications professor at American University, offers some sage advice on how to get the most out of your executive speaking opportunities.