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Consumers Take Closer Note of Companies’ Practices

January 29th, 2013 by

62% of the public cares more about companies’ practices and policies today than they did 10 years ago.

Home Depot Foundation’s Caffarelli on Effective CSR: ‘Do What You Know’

January 29th, 2013 by

Kelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need.

Papa John’s PR Firm Empowers Bloggers by Correcting Them

January 29th, 2013 by

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.

10 Things You Should Know About an App

January 28th, 2013 by

Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.

So, How Many Articles Do I Get Placed for $2,000?

January 28th, 2013 by

The Eisen Agency CEO Rodger Roeser says a legitimate hit or news interview will never cost you money. Never.

Poll: Most PR Pros Wait One to Three Days to Call After an Email Pitch

January 28th, 2013 by

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.

Internet Content Drives Consumer Decisions

January 25th, 2013 by

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.

Enter PR News’ Ultimate Workspace Pinterest Contest

January 25th, 2013 by

Pin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.

What Vine, Twitter’s New Video Service, Means for PR Pros

January 25th, 2013 by

Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.

H+K Strategies’ Pan-African Expansion: ‘Go Where Your Clients Will Need to Be’

January 25th, 2013 by

Years of research has led the communications agency to make a big investment in Africa.