PR News Announces Winners of CSR Awards

February 24th, 2010 by

At a Feb. 24 luncheon event at the National Press Club in Washington, D.C., PR News honored the best in corporate social responsibility communications.

How to Distinguish a Problem From a Crisis

February 22nd, 2010 by

When distinguishing a problem from a crisis, how will your customers, employees and investors react to the news?

Business Leaders’ Use of Professional Networks

February 22nd, 2010 by

LinkedIn the top professional network site among business leaders, says poll; most use networks to keep track of peers, but some use them for important information

Reporters Lean on Social Media for Sources, Despite Trust Issues

February 22nd, 2010 by

More reporters are relying on social media to find sources for stories, but on the whole they find those sources to be less reliable than those found through other means, according to a Cision/George Washington University study.

Metrics Vex Marketers

February 22nd, 2010 by

Marketers aren’t very confident in metrics tracking online performance and say their biggest challenge is getting the big online picture of customer behavior, according to a survey

Big Losses for Customer Service

February 22nd, 2010 by

With PR now linked closely with customer service (through social media sites), a new study shows that consumers are experiencing poor customer service, and companies are paying dearly for it.

Pet Project: Taking the Bite Out of Scare Tactics

February 22nd, 2010 by

Although the Iams Home 4 the Holidays (IH4TH) global pet adoption initiative had helped more than 3 million families adopt pets, it was the biggest pet adoption program no one knew about.

Breaking Through the National Media Clutter

February 22nd, 2010 by

Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage.

Optimizing the Agency/Client Comms Relationship

February 15th, 2010 by

Katcher Vaughn & Bailey Public Relations account supervisor Heather Schablik shares her tips for other PR executives wishing to use the Culture of Wellness initiative as a template for similar cooperative efforts with clients.

Getting the Message Out

February 15th, 2010 by

For Heather Schablik, account supervisor at the Nashville-based Katcher Vaughn & Bailey Public Relations, there were numerous lessons learned while working on the Culture of Wellness program for client BlueCross BlueShield of Tennessee.