Study Finds Social Media Best Way to Reach Teen Girl Demo

March 15th, 2010 by

A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them.

Tech Pothole Stalls Program

March 15th, 2010 by

Because the Driving While Distracted campaign was a multi-platform effort that entailed considerable planning, logistics were certainly a challenge, says Nationwide’s Charley Gillespie. But the biggest hurdle involved technology.

Technorati’s Top 10 Blogs

March 15th, 2010 by

Technology and entertainment figure heavily in Technorati’s list of the top blog/blogging sites.

PR News Q&A: Tim Marklein Gets to the Meat of Measurement

March 10th, 2010 by

Tim Marklein, who was a presenter at PR News’ Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals.


March 8th, 2010 by

ANSWERS TO THE PR NEWS POP QUIZ 1. No. A business that wishes to promote itself on Facebook must create a Facebook “Page,” which has different requirements than a Facebook Profile. 2. Yes. However, Twitter… Continued

Launching a Training Model? Research, Test, Test Again

March 8th, 2010 by

For organizations wishing to launch an initiative similar to CASASTART-UP, invest up front in understanding your audience and the best way to meet their needs.

The Art of Aligning Stakeholders to Key Goals and Messaging

March 8th, 2010 by

One of the challenges of the CASASTART-UP initiative was making sure all the disparate individuals working on the project were aligned when it came to goals and messaging.

PR News Pop Quiz: Are You a Legal Eagle?

March 8th, 2010 by

So you think you have a grasp of the legal implications of social media use? Take the PR News Pop Quiz and find out if you’re taking unnecessary risks.

Risk and Commitment Drive Employee Development

March 8th, 2010 by

If you are not taking risks and giving employees’ opportunities that make you feel uncomfortable as a manager, you are not tapping into your employees’ potential. To put it another way, give employees maximum responsibility at the earliest opportunity.

CSR Values Must Permeate the Business, Says BT’s Kevin Moss

February 25th, 2010 by

Kevin Moss’ keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values.