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Dancing With the Stars: Brand Match-Making With Celebrities

March 22nd, 2010 by

Working with celebrities as brand or cause spokespersons has never been more popular—or more dangerous. We present some guidelines to consider when matching up your organization’s brand or cause with the right spokesperson.

Bing Gets Search Boost

March 22nd, 2010 by

Nielsen Research showed that Bing has made gains among search engines, suggesting it may warrant more attention.

Social Media Mobile Use Rises

March 22nd, 2010 by

A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go.

Finance Firms’ Reps Dive

March 22nd, 2010 by

Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap.

Face-To-Face Still Out Front In Communications Efforts

March 22nd, 2010 by

Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration.

Key Points in Boomer Behavior Study

March 15th, 2010 by

According to a study by Brain Sells, Baby Boomers still seek growth, all the while acknowledging new limitations in resources. The findings show that as Baby Boomers age, their home range will become more important and getting settled in new spaces will require new interpersonal and wider social arrangements.

Digital Ad Revenue to Top Print This Year

March 15th, 2010 by

A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.

Study Finds Social Media Best Way to Reach Teen Girl Demo

March 15th, 2010 by

A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them.

Tech Pothole Stalls Program

March 15th, 2010 by

Because the Driving While Distracted campaign was a multi-platform effort that entailed considerable planning, logistics were certainly a challenge, says Nationwide’s Charley Gillespie. But the biggest hurdle involved technology.

Technorati’s Top 10 Blogs

March 15th, 2010 by

Technology and entertainment figure heavily in Technorati’s list of the top blog/blogging sites.