A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go.
Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap.
Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration.
Although choosing a celebrity spokesperson is partly a guessing game, there are research firms to help guide agencies and organizations. Polling some 40,000 households, here are the overall Q Score ratings of likeable celebrities from Marketing Evaluations.
Working with celebrities as brand or cause spokespersons has never been more popular—or more dangerous. We present some guidelines to consider when matching up your organization’s brand or cause with the right spokesperson.
A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.
A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them.
For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips.