Selling The Big PR Idea: Keep It Simple, Build Support

April 5th, 2010 by

When Cisco Canada’s director of corporate affairs Willa Black came up with the idea of the One Million Acts of Green campaign, it was a risky proposition to sell, both internally and externally. Here are some tips from Black on pushing your Big Idea through:

PR News Pop Quiz: How Do You Measure Up?

April 5th, 2010 by

Measurement is critical in proving PR’s value to an organization. But just how much do you know about metrics? Answer our pop quiz and you will find out.

Consumer Confidence on the Rise Again

April 5th, 2010 by

The Conference Board’s Consumer Confidence Index rebounded in March after a big drop in February. The monthly index measures 5,000 households for their level of optimism about the economy.

Ford and General Mills Among Corporate Ethics Leaders

March 29th, 2010 by

The Ethisphere Institute found in its annual survey that L’Oréal, Ford and General Mills are among the "world’s most ethical companies." The institute assessed over 3,000 organizations based on a range of metrics, such as corporate citizenship and governance, innovation and broader "industry leadership."

Marketers Face IT Pressure

March 29th, 2010 by

A Unica study reveals that virtually all marketers struggle with turning data into actions, and IT support of communications technology is the No. 1 industry bottleneck.

Biz Elite Devour Media

March 29th, 2010 by

Ipsos’ latest Business Elite study reveals that media consumption is growing among U.S. business leaders. The uncertain economic conditions of recent years have made access to business news more important for the most powerful businesspeople.

Education, Messaging Drive Effective Government Comms

March 29th, 2010 by

Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the process took about three years.

Influencers Vary Widely

March 29th, 2010 by

A study by Epsilon reveals that influencers can be hard to pinpoint specifically, but they cross gender, age, income levels and channels. The one constant is their tendency to talk about products and events.

Measurement Conference: Proving ROI With Quantifiable Terms

March 24th, 2010 by

PR News’ Measurement Conference in Washington, D.C., featured real-world, tested advice for developing and implementing effective measurement programs.

Dancing With the Stars: Brand Match-Making With Celebrities

March 22nd, 2010 by

Working with celebrities as brand or cause spokespersons has never been more popular—or more dangerous. We present some guidelines to consider when matching up your organization’s brand or cause with the right spokesperson.