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Social Explosion

April 26th, 2010 by

A survey of digital platform usage from Arbitron and Edison Research finds that the percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached 48% of the population in 2010, double the level from two years ago

Video Viewing Up

April 19th, 2010 by

According to a comScore survey of online video viewing, the number of videos delivered online in February decreased, but viewership overall increased.

Mobile Behavior Depends on Demo

April 19th, 2010 by

Merkle’s study of online consumers’ mobile behavior across demographics concluded that younger people and men have the most access to the mobile Internet.

Branding Turnoffs

April 19th, 2010 by

Adweek Media/Harris asks consumers what turns them off to brands, negative impressions affect consumers’ buying decisions more in higher income and education brackets.

Tchotchkes For Journos: Media Hit or The Perfect Re-Gift?

April 19th, 2010 by

As part of the intensive media outreach to build awareness of online coupon site RetailMeNot.com, Schwartz Communications deployed an established PR tactic—sending a gift to the desks of tier-one journalists and Web producers. The Holiday… Continued

Public Expects Biz to Support Health

April 19th, 2010 by

According to an Edelman survey, health is catching up with “green” as a key CSR issue—73% of respondents said that protecting public health is just as important as protecting the environment.

How to Make Your Campaign Video Viral-Ready

April 12th, 2010 by

The Greater Philadelphia Tourism Marketing Corp. was able to create a video with staying power. While it’s tricky to predict what will strike a chord with consumers, “Love” videographer Ted Passon provides insights into making a video that stays within a reasonable budget.

Will Prediction Markets Be the Next Big PR Research Thing?

April 12th, 2010 by

The usual practice in the market research world is to target an elite few when testing products and/or concepts. Now, online survey company Infosurv and BrainJuicer, in the U.K., are turning that adage on its head—the new thinking banks on the premise that large groups of people are wiser than an elite few.

Selling The Big PR Idea: Keep It Simple, Build Support

April 5th, 2010 by

When Cisco Canada’s director of corporate affairs Willa Black came up with the idea of the One Million Acts of Green campaign, it was a risky proposition to sell, both internally and externally. Here are some tips from Black on pushing your Big Idea through:

PR News Pop Quiz: How Do You Measure Up?

April 5th, 2010 by

Measurement is critical in proving PR’s value to an organization. But just how much do you know about metrics? Answer our pop quiz and you will find out.