Agencies Broke Out Bonuses

April 26th, 2010 by

A PALAZZO Advisory & Acquisition study reveals that while bonuses are shrinking in many industries, over 92% of PR, marketing and advertising agencies gave 2009 bonuses to employees at all levels.

Video Viewing Up

April 19th, 2010 by

According to a comScore survey of online video viewing, the number of videos delivered online in February decreased, but viewership overall increased.

Mobile Behavior Depends on Demo

April 19th, 2010 by

Merkle’s study of online consumers’ mobile behavior across demographics concluded that younger people and men have the most access to the mobile Internet.

Branding Turnoffs

April 19th, 2010 by

Adweek Media/Harris asks consumers what turns them off to brands, negative impressions affect consumers’ buying decisions more in higher income and education brackets.

Tchotchkes For Journos: Media Hit or The Perfect Re-Gift?

April 19th, 2010 by

As part of the intensive media outreach to build awareness of online coupon site RetailMeNot.com, Schwartz Communications deployed an established PR tactic—sending a gift to the desks of tier-one journalists and Web producers. The Holiday… Continued

Public Expects Biz to Support Health

April 19th, 2010 by

According to an Edelman survey, health is catching up with “green” as a key CSR issue—73% of respondents said that protecting public health is just as important as protecting the environment.

How to Make Your Campaign Video Viral-Ready

April 12th, 2010 by

The Greater Philadelphia Tourism Marketing Corp. was able to create a video with staying power. While it’s tricky to predict what will strike a chord with consumers, “Love” videographer Ted Passon provides insights into making a video that stays within a reasonable budget.

Will Prediction Markets Be the Next Big PR Research Thing?

April 12th, 2010 by

The usual practice in the market research world is to target an elite few when testing products and/or concepts. Now, online survey company Infosurv and BrainJuicer, in the U.K., are turning that adage on its head—the new thinking banks on the premise that large groups of people are wiser than an elite few.

Answers to the PR News Pop Quiz

April 5th, 2010 by

ANSWERS TO THE PR NEWS POP QUIZ 1. False: The best measure is whether your program or campaign achieves the objectives you’ve set prior to its launch. Media is only one avenue for PR activity,… Continued

Selling The Big PR Idea: Keep It Simple, Build Support

April 5th, 2010 by

When Cisco Canada’s director of corporate affairs Willa Black came up with the idea of the One Million Acts of Green campaign, it was a risky proposition to sell, both internally and externally. Here are some tips from Black on pushing your Big Idea through: