PR News Q&A: C-Suite Getting Serious About Crisis Planning

May 5th, 2010 by

APCO Worldwide’s Eliot Hoff offers a preview of his panel discussion to be held at PR News’ Public Affairs Conference.

Customer Analytics Top Marketing Priority

May 3rd, 2010 by

According to the Chief Marketing Officer (CMO) Council’s recent survey, customer analytics are a top priority for marketers in the coming year. The survey drew from 600 senior marketing managers in the Council’s network.

PR Agency Revenue Down 8.9% in 2009

May 3rd, 2010 by

An annual Advertising Age report for 2009 reveals that revenue and jobs are at a 16-year low in the agency sector. Revenue for U.S. marketing-communications agencies—advertising, marketing services, media, health care, and public relations—tumbled 7.5% to $28.4 billion in 2009.

Setting the Stage: How PR Aligns Messaging With Advertising

May 3rd, 2010 by

PR and advertising efforts around its in-home draught product BeerTender were closely aligned through mimicking the "at home" experience.

‘Most Innovative Companies’ and Their Presence on Facebook

May 3rd, 2010 by

After Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence.

Media Execs Optimistic

April 26th, 2010 by

A Booz & Company study shows that despite falling revenues in traditional media companies, most industry executives are optimistic about their financial prospects.

Consumers Connect With Online Ads

April 26th, 2010 by

According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads.

Agencies Broke Out Bonuses

April 26th, 2010 by

A PALAZZO Advisory & Acquisition study reveals that while bonuses are shrinking in many industries, over 92% of PR, marketing and advertising agencies gave 2009 bonuses to employees at all levels.

Protecting the Critters and Promoting Brands Humanely

April 26th, 2010 by

Key to working with an animal-related brand is maintaining a sanctified reputation when it comes to the treatment of animals. To establish this reputation, Grand Central Marketing turned to the American Humane Association, an advocate for the humane treatment of animals for 70 years.

Social Explosion

April 26th, 2010 by

A survey of digital platform usage from Arbitron and Edison Research finds that the percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached 48% of the population in 2010, double the level from two years ago