APCO Worldwide’s Eliot Hoff offers a preview of his panel discussion to be held at PR News’ Public Affairs Conference.
An annual Advertising Age report for 2009 reveals that revenue and jobs are at a 16-year low in the agency sector. Revenue for U.S. marketing-communications agencies—advertising, marketing services, media, health care, and public relations—tumbled 7.5% to $28.4 billion in 2009.
PR and advertising efforts around its in-home draught product BeerTender were closely aligned through mimicking the "at home" experience.
After Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence.
According to Tom Searcy, founder of the sales consultancy Hunt Big Sales, most RFPs could be written much better. Here’s 10 questions to avoid using.
Key to working with an animal-related brand is maintaining a sanctified reputation when it comes to the treatment of animals. To establish this reputation, Grand Central Marketing turned to the American Humane Association, an advocate for the humane treatment of animals for 70 years.