Featured

Outreach to Special-Needs Kids: Sensitivity and Flexibility Are Key

May 17th, 2010 by

Beverley Gordon, founder and CEO of Safehaven, a respite center in Toronto, has partnered with numerous organizations in her 20 years in the business. Her advice when interacting with special-needs children and their families? Mainly, show sensitivity.

Twitter Watch: Fortune 50’s Twitter Presence

May 17th, 2010 by

PR News tracks the Twitter presence of the top-earning Fortune 50 companies.

PR Budget Adjustment: When ‘Ruthless’ is a Good Thing

May 17th, 2010 by

One industry sector whose budgets are notoriously scrutinized is healthcare—particularly within hospitals. Budget-cutting considerations can easily be transferred to other industries.

What CMOs Are Thinking About: Digital Marketing Top of Mind

May 17th, 2010 by

In a recent poll of CMOs, more than a third of respondents intend to implement big marketing projects to improve effectiveness, with digital marketing the No. 1 area of improvement.

The Value of One-on-One vs. Large-Scale Press Events

May 10th, 2010 by

Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press.

Gen Yers Luxury Minded

May 10th, 2010 by

A survey by NYU Stern and prestige brand think tank L2 reveals that Apple is high on the list of brands that are most desirable among Gen Yers.

Traits For the Top: What It Takes To Be a Communications Leader

May 10th, 2010 by

In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge.

B2Bs Put Money in Marketing

May 10th, 2010 by

The majority of B2B marketers will have at least the same marketing budget in 2010 as they did in 2009, says a Loop Demand Gen survey.

Small Biz Budgets Steady

May 10th, 2010 by

An Administaff survey shows that small business owners are increasingly confident about the economy, with government interference as the top long-term concern. Findings include:

Twitter Awareness Explodes

May 10th, 2010 by

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage.