Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study.
Woodall and her PR team at 1-800-FLOWERS.COM are prepared for handling customer-facing crises, but it’s the ones that could happen overnight and become viral in an instant that have her concerned.
PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media.
PR News and Mike Smith Public Affairs surveyed nearly 400 public affairs executives, finding that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges.
Do you think your organization has what it takes to apply for a Best Places to Work ranking? Susan Springer of Best Companies Group shares the core focus areas of the employee survey that nominees are required to field.
In a recent poll of CMOs, more than a third of respondents intend to implement big marketing projects to improve effectiveness, with digital marketing the No. 1 area of improvement.
Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum.