Dream Teens

June 7th, 2010 by

Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study.

PR News Q&A: Yanique Woodall and the 24/7 E-Commerce World

June 2nd, 2010 by

Woodall and her PR team at 1-800-FLOWERS.COM are prepared for handling customer-facing crises, but it’s the ones that could happen overnight and become viral in an instant that have her concerned.

Most People Find News Through Sharing

June 1st, 2010 by

Pew Research Center found that news today is increasingly a shared, social experience. Half of Americans say they rely on the people around them to find out at least some of the news they need to know.

Consumer Trust Matters in Entertainment

June 1st, 2010 by

Edelman’s fourth annual “Trust in the Entertainment Industry” study found that consumers believe social networks provide a higher value experience compared with other forms of entertainment.

Facebook’s Asian Presence

May 31st, 2010 by

Facebook, the world’s biggest social network, is enjoying mixed results as it seeks to penetrate some of the most important markets in Asia, Forrester research shows.

Tips for Finding Client Champions for Bylined Articles

May 24th, 2010 by

PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media.

Measurement, Social Media Biggest Public Affairs Hurdles

May 24th, 2010 by

PR News and Mike Smith Public Affairs surveyed nearly 400 public affairs executives, finding that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges.

Is Your Organization a ‘Best Place’? You Be the Judge

May 24th, 2010 by

Do you think your organization has what it takes to apply for a Best Places to Work ranking? Susan Springer of Best Companies Group shares the core focus areas of the employee survey that nominees are required to field.

PR News Q&A: Linking Media Efforts to Business Goals

May 17th, 2010 by

Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum.

Big Biz Favors Reform

May 17th, 2010 by

Corporate America favors the proposed government financial reforms, according to a new survey.