How PR Can Play a Vital Role in a Media Rebranding

June 21st, 2010 by

Rebranding a magazine isn’t just about designing a new look; it also involves creating awareness and buzz around the new product—clearly a job for PR.

Four Pillars That Foster the Best Leadership Environment

June 21st, 2010 by

Just as strong, well-branded leadership can help transform a business, a business can provide the right environment to better empower its executives.

One-Question Survey: Define a Good Relationship With the Media

June 18th, 2010 by

In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response.

50+ Set Comfortable On the Internet

June 14th, 2010 by

AARP conducted a survey with GfK Group, examining the Internet and social media use of adults over 50, finding that two out of five (40%) of adults age 50 and over consider themselves extremely (17%) or very (23%) comfortable using the Internet.

Crisis Expert With Oil Industry Experience Weighs In on BP

June 11th, 2010 by

PR agency exec and PR News Media Relations Forum panelist Karen Hinton has done battle with Chrevron over its enviromental practices, and doesn’t mince words when it comes to BP.

Best Practices for Marketing a Nonprofit in a Challenging Economy

June 11th, 2010 by

This excerpt from PR News’ Guide to Best Practices in Nonprofit Communications offers tips to help you counter the massive drop in donations to nonprofits.

Online Users Start to Focus on Reputation Management

June 8th, 2010 by

Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults.

Consumers Seek a Voice in Corporate Decision-making

June 8th, 2010 by

According to the 2010 Shared Responsibility Study from communications agency Cone, a majority of consumers want to be engaged in how a company conducts its business.

Scandalous Celebrities

June 8th, 2010 by

According to the findings of an Adweek Media/Harris Poll by Harris Interactive, almost three-quarters (74%) of Americans say when a celebrity endorser gets involved in a scandal, it doesn’t impact the way they feel about the brand or brands they endorse.

PR News Q&A: John Deveney on the Importance of Citizen Journalists

June 7th, 2010 by

Deveney, appearing at PR News’ Media Relations Next Practices Forum on June 17 in Washington D.C., says that the ability to deal with the new realities of media relations is critical to the success of PR pros.