Rebranding a magazine isn’t just about designing a new look; it also involves creating awareness and buzz around the new product—clearly a job for PR.
Just as strong, well-branded leadership can help transform a business, a business can provide the right environment to better empower its executives.
In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response.
AARP conducted a survey with GfK Group, examining the Internet and social media use of adults over 50, finding that two out of five (40%) of adults age 50 and over consider themselves extremely (17%) or very (23%) comfortable using the Internet.
PR agency exec and PR News Media Relations Forum panelist Karen Hinton has done battle with Chrevron over its enviromental practices, and doesn’t mince words when it comes to BP.
This excerpt from PR News’ Guide to Best Practices in Nonprofit Communications offers tips to help you counter the massive drop in donations to nonprofits.
According to the findings of an Adweek Media/Harris Poll by Harris Interactive, almost three-quarters (74%) of Americans say when a celebrity endorser gets involved in a scandal, it doesn’t impact the way they feel about the brand or brands they endorse.
Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults.
According to the 2010 Shared Responsibility Study from communications agency Cone, a majority of consumers want to be engaged in how a company conducts its business.