Media Relations Decline Forecasted

July 12th, 2010 by

A survey of Worldcom Public Relations Group’s independent offices finds a rise in social media outreach and research, and a decline in media relations and advertising services over the next three years.

WSJ, NYT Top Pubs for Tech PR Professionals

July 12th, 2010 by

“2010 Top Tech Publications” offers a snapshot of tech PR professionals’ go-to journalists, media outreach methods and results measurement tactics.

Social Media an Ever-Expanding Employee Engagement Tool

July 12th, 2010 by

The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging.

PR News Launches Subscriber Resource Center

June 28th, 2010 by

Explore PR News’ new, easily searchable Case Study, How To and Research premium content databases.

SMB Owners Turn to Web for Business Growth

June 28th, 2010 by

Small and midsize business (SMB) owners are utilizing the Internet to expand their companies, says a new study conducted by the American City Business Journals.

Customer Engagement Efforts Valued, But Not Always Pursued

June 28th, 2010 by

A Forbes Insights survey found that marketing executives often don’t follow through on customer engagement efforts.

Corporate Web Sites Win Fans Among Social Media Users

June 23rd, 2010 by

A study of frequent social media users finds that nearly 75% either sometimes or very often or all the time use corporate Web sites to engage in, follow or share information or news.

Plans for Exec Placement at Events Lacking in PR

June 23rd, 2010 by

While senior executive participation at business leadership conferences has held steady or grown since the start of the global economic crisis, few PR executives have a formal process for identifying optimal placements of execs at these events.

Hoax Releases Hit Newswire Services

June 23rd, 2010 by

Two phony press releases hit PR Newswire and Business Wire, causing a change in release submission policy.

Tech Tips for Community Access TV Success

June 21st, 2010 by

If you’re a PR executive with a cause, or simply lack the resources for a big broadcast push, community access TV is a viable alternative—but first you need some technical and production knowledge.