A survey of Worldcom Public Relations Group’s independent offices finds a rise in social media outreach and research, and a decline in media relations and advertising services over the next three years.
The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging.
A Forbes Insights survey found that marketing executives often don’t follow through on customer engagement efforts.
A study of frequent social media users finds that nearly 75% either sometimes or very often or all the time use corporate Web sites to engage in, follow or share information or news.
While senior executive participation at business leadership conferences has held steady or grown since the start of the global economic crisis, few PR executives have a formal process for identifying optimal placements of execs at these events.