While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.
Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.
The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
Kelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need.
Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.