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PR Time Machine: How Would You Media Train Don Draper?

July 30th, 2010 by

Media training guru Andy Gilman reveals how he would prepare Mad Men’s Draper for his next interview with The Wall Street Journal.

How to Create Events That Meet Multiple PR Goals

July 26th, 2010 by

When developed and executed properly, PR events can result in an audience’s deep connection to your brand.

 Even Most Admired Companies Take Hits From Public

July 21st, 2010 by

A corporate reputation study shows the depth and breadth of public sentiment towards well-known brands.

Political Advocacy Groups Rely on Social Media Outreach

July 19th, 2010 by

A Burson-Marsteller study tracking social media use by political advocacy groups found that nearly all are using at least one social media platform to communicate with stakeholders.

Journalists Positive About Digital Transition

July 19th, 2010 by

Oriella PR Network’s Digital Journalism Study found that despite greater demands on journalists’ time, many are positive about the impacts of digital and social media on their reporting.

Tips for Editorial Board Meetings

July 15th, 2010 by

Here are some tips from Justine Griffin, SVP at Rasky Baerlein, on how to prepare for and what to expect at an editorial board meeting.

Five Key Media Relations Tips

July 15th, 2010 by

Former broadcast journalist Leslie Yeransian explains what and what not to do when interacting with the media.

Tweetup Tips from Social Media Trainers

July 15th, 2010 by

Lessons learned from Comcast’s "Voluntweetup" social media training events for nonprofits.

Getting Management Support tor Your Pitch

July 15th, 2010 by

Shauna Causey, a Seattle-based PR manager at cable services company Comcast, explains how she won corporate support for an independently conceived CSR initiative.

Three’s the Charm in SEO

July 12th, 2010 by

A search query study by search advertising company Chitika finds that three-word queries on search engines were the most popular.